The Lease-Up

In the current fast-paced environment, student housing has gone through major shifts and it's no longer just a place to stay during college years, but rather a pivotal part of the student experience. Property managers and operators nowadays have the chance to provide students with opportunities for growth and a platform where their voice is heard, believes Rui Barros, Yugo's CEO.  In the f...

Health care should not define people as they age, and many Baby Boomers want to live independently, with very little support, according to Danette Opaczewski, executive vice president of resident experience and COO of Revel Communities, a division of The Wolff Co. After spending more than 30 years in hospitality, Opaczewski has made it her mission to prove that senior housing is not necessarily nu...

When thinking of a traditional multifamily company one might think that asset management and marketing do not often coincide. In that case, Larken Associates isn’t traditional. Melissa Nascimento, creative and marketing director, and Jessica Heckman, director of residential asset management, work together daily. Nascimento has been working with Larken Associates for almost 22 years while Heckman i...

Donicia Irizarry grew up in the real estate industry, climbing the corporate ladder one step at a time. Today, she is the Director of Operations at OneWall Communities, a workforce housing owner, investor and manager in the Northeast and Mid-Atlantic. Among the most challenging things about working in the workforce housing industry today, she mentions the balancing act of offering affordable housi...

Operational efficiencies, maximizing revenues and staffing and recruitment are the main challenges today for multifamily operators, according to the results of a recent survey from the National Apartment Association, sponsored by AppFolio. Vice President of Research Paula Munger talked to Multi-Housing News Senior Editor Laura Calugar about these findings, focusing on HR/staffing/recruitment issue...

David Ebeling, founder of Ebeling Communications, has been in the public relations industry for over 20 years. Ebeling currently works with local, regional and national firms including brokers, developers, owners, property managers, contractors and consultants. In this episode of Top Marketers with Multi-Housing News , Associate Editor Jordana Rothberg and Ebeling talk about the ways in which mult...

Melanie La Rocca, a former city official now serving as BFC Partners’ COO, dives into what it takes to move the needle to create more housing options for New Yorkers.

Nicole Jones, the senior vice president of marketing at Veris Residential , brings more than 20 years of real estate marketing and branding experience to the table, primarily focused on multifamily communities. She currently oversees marketing for Veris Residential’s entire multifamily, office and retail portfolio. What initially drew Jones to the Veris Residential brand is the pillars the company...

Less than five months ago, Suzy Alford joined ECI Group as Chief Administrative Officer, a newly created role where she is responsible for the company’s HR, risk management and legal functions. Alford spent the past 12 years with a technology and data company, so she’s not only new to ECI Group, but she’s also new to the multifamily industry. However, she’s not at all intimidated by the steep lear...

Kelley Shannon, senior vice president of marketing and customer experience at Bozzuto, first joined the company in 2013. Before her marketing career, Kelley worked in accounting having obtained a license as a certified public accountant and a Master of Business Administration from the University of Michigan. After making a pivot, her marketing career has taken her from consumer products to online...

Motivated by all the inequality aspects visible in the multifamily industry, FCP Vice President of Impact Investing Alecia Hill is relentlessly working to make impact investments the standard across real estate. Multi-Housing News Senior Editor Laura Calugar asked Hill to talk about the trends she’s seeing in creating and preserving affordable housing projects, dispel myths about impact investing...

Sarah Wieman, the Vice President of Marketing at Northland, recently joined the company in October of last year after working as the Senior Manager of Branding and Marketing for PRG Real Estate. She brings seven years of real estate focused marketing experience as well as brand management and social media strategy background to the table. In a discussion with Multi-Housing News Associate Editor Jo...

Launched by the National Apartment Association in 2019 as a recognition program at its core, “20 in Their 20s” is actually more than just a way to acknowledge outstanding results. It is also a way for young professionals at the beginning of their paths in multifamily to create additional connections and build upon their burgeoning careers. Stefani Hurst, NAA's manager of member programs, and T...

"Employees who have a wider range of skills tend to be more loyal," Laurel Hillocks, Morgan Properties area vice president for Washington, D.C. and Baltimore, told Multi-Housing News Senior Editor Laura Calugar in the May episode of the Mission Success: Women in Multifamily . With today’s shortage of labor, training employees can improve turnover rates as those equipped with different sk...

Drew Johnson, director of marketing at Gables Residential, is currently in the process of redesigning and redeveloping the company’s website. With that process comes critical decisions about with technologies are best, how to save money, what updates are necessary and maintaining the existing brand. In a discussion with Multi-Housing News Associate Editor Jordana Rothberg, Johnson explores how his...

Lisa Yeh is the chief operating officer of Sentral , a property management company that offers any length of stay, and that recently expanded its portfolio to 10,000 units with a combined value of $5 billion. Yeh is convinced that adding flex living to multifamily elevates the experience for both the owner and the resident. On one hand, the owner can attract multiple types of renters, while the re...

Esther Bonardi, VP of marketing at Yardi Systems and head of the REACH by RentCafe business unit, speaks with MHN’s Associate Editor Jordana Rothberg about what she has seen evolve in multifamily marketing during her more than 30-year tenure, as well as what’s ahead for the industry. In this episode learn about where automation and SEO has gotten multifamily marketing today and where new technolog...

Kelli Carhart was recently appointed executive managing director and leader of capital markets for CBRE ’s multifamily business in the U.S. As the first woman to serve in this role, she admits she feels immense pressure, but she’s also very excited to put her 20-year experience in the multifamily industry at her clients’ service. Carhart joined Multi-Housing News Senior Editor Laura Calugar for a...

Since 2020, 15 individuals from underrepresented groups in the rental housing industry are chosen by the National Apartment Association every year to participate in a 9-month-long leadership development program that will help them become better leaders. The Class of 2023 kicked off this year’s program this month, so Multi-Housing News Senior Editor Laura Calugar invited Stefani Hurst, NAA’s manage...

At Windsor Communities, mission, vision and values directly drive business strategy. From marketing campaigns to corporate culture and recruitment, the brand revolves around these three elements. In the latest episode of Multi-Housing News’ Top Multifamily Marketers, Associate Editor Jordana Rothberg is joined by Jamie Gorski, Chief Experience Officer at Windsor Communities, a multifamily manageme...

Diana Bellizzi’s journey to the affordable housing industry was a winding road through other asset classes. Before overseeing all investor relations and relationship management efforts for Hudson Valley Property Group—a New York-based company that owns and acquires affordable housing and mixed-income properties—Bellizzi held a variety of roles in commercial real estate financing. In 2019, she met...

January is National Human Trafficking Prevention Month in the U.S., so Multi-Housing News Senior Editor Laura Calugar invited Grace Hill Senior Director of Communication & Social Media Stephanie Anderson to talk about the training programs available to multifamily professionals that help them recognize and report suspicious behavior at rental properties.

Ashley Sinclair, Executive Vice President, Marketing and Brand Loyalty at Village Green Holding , a 15-year industry veteran, has expertise in sales and marketing. She has first-hand experience integrating those teams and has seen the positive outcome of this. In the latest episode of Multi-Housing News’ Top Marketers podcast series, Associate Editor Jordana Rothberg speaks with Sinclair about why...

She’s a daughter of immigrants, the mother of 3-year-old twin daughters, the founding partner of Vive Funds and one of the most charismatic female leaders in the multifamily industry. Veena Jetti is passionate about seeing diversity, representation and inclusion at the top, not just in an organization, but in the C-suite and up. Senior Editor Laura Calugar asked Jetti to share details about her ca...

In this podcast episode, National Apartment Association Assistant Vice President for Industry Research and Analysis Paula Munger told Multi-Housing News Senior Editor Laura Calugar that despite the mild recession that is likely to occur next year, multifamily demand is still expected to be strong, at least for historically recession-resistant subsectors like workforce and middle-income housing. Pr...