The Lean Marketing Podcast

How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster. They dive into how the Lean Marketing Framework™ builds rhythm through annual planning, quarterly reviews, and weekly sprints — helping teams stay al...

Is your email marketing strategy really working? In this episode of the Lean Marketing Forum Podcast, we dive into Email Health & Strategy—covering everything from deliverability to engagement. Email isn’t just another marketing tactic; it’s a critical platform that drives awareness, builds trust, and moves customers through the journey from first touch to long-term loyalty. If you’re looking...

September is the perfect time to rethink your annual plan. With three quarters of data behind you, it’s time to ask the tough questions: Are your goals still realistic? Has your positioning shifted? Are your tactics sustainable? In this episode of the Lean Marketing Institute Podcast, we explore how to approach annual planning through the lens of the Lean Marketing Framework™. You’ll learn why the...

In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line. You’ll learn: How to spot inefficiencies and was...

In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and g...

In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and ad placements, Paul shows how to strip away inefficiencies and focus your spend on what truly drives revenue. Whether you're managing ads in-house or i...

In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts across every stage, Paul shows how to design a journey map that turns strangers into loyal customers and brand evangelists. You’ll learn: Why traditiona...

In this episode of the Lean Marketing Podcast, we continue our Brand Focus series with an in-depth exploration of SEO. We break down the essentials of search engine optimization, from understanding how Google indexes the web to the impact of personalized search results. SEO is a long-term investment, but with the right tools and approach, you can improve your visibility and drive meaningful traffi...

Welcome to another insightful episode of our podcast, where we dive deep into the Lean Marketing Framework. This time, we're exploring the power of competitive analysis and how it can shape your strategic planning and growth strategy.

Join host Paul Bresenden and guest Madison Pawley on the Lean Marketing Podcast as they explore defining your target audience. In this episode, Paul and Madison talk through practical steps to identify and reach your ideal customers. Learn how to define your Total Addressable Market (TAM) and user personas, determine the size of your market, and set goals for coverage plans. Packed with actionable...

Join host Paul Bresenden and guest Lauren McLeod on the Lean Marketing Podcast as they dive deep into the world of Account-Based Marketing (ABM). In this episode, Paul and Lauren guide you through the essentials of building a successful ABM strategy, including how to define your Total Addressable Market (TAM), create targeted account lists, and align your sales and marketing efforts for maximum im...