The Law of Relevancy

Social media isn't just a megaphone—it's a microscope. On this episode of The Law of Relevancy , we sit down with Emeric Ernoult, CEO and founder of Agorapulse, one of the top-rated social media management platforms in the world. Joining us from Paris, Emeric shares his two-decade journey in digital communities and how bootstrapping a company in one of the most competitive tech spaces became not o...

In today's fast-moving market, branding without research is like launching a rocket without a trajectory. On this episode of The Law of Relevancy, we sit down with Ana Laskey, the founder and president of Ground Control Research, to explore how strategic market research—powered by AI and human insight—can guide brands to launch, reposition, and grow with confidence. Ana brings a unique mix of crea...

Hiring the right way changes everything. This week on The Law of Relevancy, we're talking with Jamie Van Cuyk, founder and CEO of Growing Your Team and host of the Growing Your Team podcast. Jamie is a small business hiring expert who helps leaders find, onboard, and retain the right people—without wasting time or money on the wrong hires. We're diving into how small businesses can build a hiring...

Sales isn't just about convincing people to buy—it's about building meaningful relationships. On this episode of The Law of Relevancy, we're joined by Nikki Rausch, the CEO and Sales Maven herself. With decades of experience selling to major organizations like NASA and the Gates Foundation, Nikki brings a powerful yet practical approach to sales that focuses on connection, confidence, and communic...

Renee Frojo, founder of A Good Reputation , joins The Law of Relevancy to discuss the transformative power of storytelling for brands and individuals. Renee draws on her journalism background to explain why storytelling is "the most ancient form of technology" that activates our emotional brain centers and creates deeper connections. You'll learn practical techniques for developing a "noticing pra...

Ari Galper, Founder and CEO of Unlock the Sales Game ® and the world's #1 authority on trust-based selling, shares his transformative approach that turns traditional sales techniques upside down, revealing how a single eavesdropped conversation changed his entire sales philosophy. From this pivotal moment, Ari developed a revolutionary method that eliminates the need to chase leads, builds genuine...

In this episode of The Law of Relevancy, host Cordes Owen sits down with Christian Jack, founder of The Sales Dojo. Christian shares his journey from frustrated music teacher to sales expert, including how he invested over half a million dollars in his own sales training. He breaks down his signature "Frontal Cortex Persuasion" system, which combines the best techniques from multiple sales methodo...

Forget everything you thought you knew about influencer marketing! In this eye-opening episode of the Law of Relevancy podcast, we dive into the world where authenticity trumps follower count and trust scores separate the pretenders from the real deal. We're joined by Tye DeGrange, Founder and CEO of Round Barn Labs , a specialized agency dominating the challenging realm of performance and influen...

Scale your agency without burnout! In this episode of The Law of Relevancy, we're joined by Brad Farris, CEO of  Anchor Advisors , to dive into the challenges and strategies agency leaders face when scaling their business. From overcoming burnout to building high-performing teams and transitioning from hustle to leadership, Brad shares insights from his years of coaching agency owners. We explore:...

Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse DMG . In this episode of Law of Relevancy, Aaron shares invaluable insights on navigating strict healthcare privacy regulations while delivering effective marketing campaigns.   Learn how his agency built custom HIPAA-compliant technology to handle sensitive data, the importance of first-party data strat...

In this episode, host Cordes Owen welcomes Eitan Koter, CEO and Co-Founder of Vimmi , to dive deep into the future of video commerce. With over 20 years in the video industry, Eitan shares insights on the evolution of video from broadcast to digital, the rise of shoppable videos, and the game-changing role of compression technology.   Discover how platforms like YouTube and OTT streaming have tran...

What if you could double your sales without a sales team? In this episode, Andy Buyting, founder of Tulip Media Group , joins host Cordes Owen to uncover how bold marketing moves can transform a business. Andy shares how ditching traditional sales tactics and embracing integrated marketing strategies has skyrocketed his company's success. Learn how he tapped into the unexpected power of print medi...

In this episode, we're joined by Travis Horn, President and CEO of Bull Horn Communications, for an inside look at the power of strategic communication. From crafting impactful stories to navigating complex media challenges, Travis shares how effective messaging can amplify marginalized voices, turn obstacles into opportunities, and drive meaningful change.   With a background as an Army veteran,...

In our latest episode, host Cordes Owen dives deep into the art and science of branding with Jim Pietruszynski, the CEO and founder of Soulsight—a cutting-edge agency behind iconic campaigns for brands like Folgers, Blue Moon, and Keebler.   Jim pulls back the curtain on Soulsight's innovative SOLE methodology, sharing how they go beyond design to create brand experiences that truly resonate. From...

In our most recent episode, we're joined by Carolyn Lowe, CEO and Co-Founder of ROI Swift, to unpack the secrets of Amazon marketplace success. Carolyn shares invaluable insights on creating high-converting product listings and reveals why having a "10 out of 10" product page is crucial for success on Amazon. From understanding search volume and market opportunities to managing inventory effective...

In our latest episode, Cordes Owen sits down with Cairo Marsh, Founder of relativ*, a relationship-based marketing agency. Cairo dives deep into the importance of authentic connections in business and how they drive long-term success. From high-touch client relationships to quick, transactional interactions, he shares insights on how businesses can prioritize service over sales pressure, creating...

In this episode of the Law of Relevancy podcast, Cordes sits down with Chip Webster to discuss Unity in Service, his groundbreaking initiative aimed at rebuilding trust and civic engagement in America. Drawing from personal experiences and striking statistics, Webster explores how community service could help bridge divides and reinvigorate democratic participation. He discusses alarming trends in...

In this episode, host Cordes Owen interviews James McKay, founder of VEN , a cutting-edge RevOps consultancy.   With over 15 years of experience in sales and operations, James shares his journey and expertise in building effective revenue operations. He dives deep into key topics like choosing the right CRM, avoiding common implementation pitfalls, and the importance of clean data for scaling a bu...

On this episode of the Law of Relevancy, we're joined by Greg Brooks, CMO and Partner at SearchTides, an SEO (search engine optimization) company that specializes in increasing website power via link-building campaigns.   Greg offers insights on how SEO has evolved from basic website optimization to today's AI-driven landscape. He highlights SEO's role in enterprise-level marketing strategies and...

In this episode, we chat with Ron Green, the Co-Founder of KUNGFU.AI , who has decades of experience in the ever-evolving field of artificial intelligence. Ron offers a fascinating look at how AI has developed over the years—from its early days with basic predictive models to today's powerful deep learning systems. He also highlights some of AI's most exciting applications, like its game-changing...

In the latest episode of The Law of Relevancy podcast, we're joined by Kevin Dean, the CEO and Founder of  ManoByte . ManoByte specializes in AI strategy and implementation, helping to transform businesses with intelligent automation. With over a decade of experience in AI,  Kevin offers his perspective on the fast-paced advancement of artificial intelligence and the ways it's shaping the future r...

In this week's episode, Cordes sits down with Tom Schwab, CEO of Interview Valet and a pioneer in podcast interview marketing. With his diverse background as an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom offers a fresh perspective on modern marketing. He recounts his journey from leading HubSpot's first e-commerce case study to founding Interview Valet, a platform connectin...

This week we're joined by Abby Wood, Founder of The Content Lab , a company specializing in content writing for digital agencies and their clients. Abby dives into the essential role of empathy in crafting successful website copy and the challenges of managing complex subject matter. We'll also explore the importance of a deep understanding of the client's industry and their customers to create im...

On this week's episode, Cordes sits down to interview Simon Severino, the Founder and CEO of Strategy Sprints. Simon shares his insights on solving B2B sales challenges, the importance of community in business growth, and his unique approach to creating scalable, repeatable processes for attracting new clients. Learn how to build trust, leverage community, and overcome the fear of success in this...

This week, Jon Morris joins us to share his extensive experience in the digital marketing industry. As the founder of  Rise Interactive ,  Engine BI , and  Fiscal Advocate , Jon brings a wealth of knowledge on how agency owners can create value, build resiliency, and make informed financial decisions. Jon discusses the key metrics that matter most for agency growth, including cash flow, profit mar...