The Hotel Florist

In this episode, we talk about why the moments when you feel like unplugging are actually signs to turn up the heat. Using the metaphor of baking an apple pie, we explore how quitting too soon out of fear of failure or disappointment sabotages our progress in business, relationships, and life. Tune in to hear how you can push past excuses, take bold risks, and stay committed to your goals, so the...

Welcome to today's episode. I'm thrilled to share some tips and insights on how I keep my business on track and thriving. We'll start with what I do at the beginning of each month to make sure I'm meeting my goals. I'll talk about the importance of reflecting on the previous month to spot any gaps in your business and why focusing on longevity is key for sustainability. We'll also dive into why ce...

Hey there flower friends! If you're eager to boost your Mother's Day sales, you're in the right place.  First, I've got an assignment to help you jumpstart your sales strategy. We'll uncover the best ways to find new restaurants in your city and the exact script to get the Manager on the phone. We'll talk about the importance of persistent follow-up, making your cold calls feel a lot warmer,...

In this episode, we explore the dynamic "What If" and "Why Not" mindset that empowers you to think bigger and break free from limiting beliefs. By combining energetic shifts with a solid strategic framework, you can take consistent daily action to turn your big ideas into reality. Tune in as we discuss how to create daily and weekly non-negotiables, keeping you on track and helping you achieve you...

In this episode, we delve into the transformative mindset shift of deciding you're a big deal. Drawing inspiration from bold marketing claims like Qatar Airways declaring themselves the best, we explore how this same principle applies to your business and life. You'll learn how focusing on those who truly resonate with your work and embracing your own power can fuel business growth. Whether you're...

In today's episode, we dive into a crucial topic for entrepreneurs—how much should you pay your team? I'll share my personal experiences, from instinct-driven hiring decisions to creating opportunities for team growth. We'll discuss how to prioritize business needs, set budgets, and why paying a little more can make a big difference. Plus, learn the importance of building a flexible team structure...

In this episode, we dive into the crucial topic of building boundaries when working with hotels. Learn why securing a signed contract and payment before starting any work is essential for florists. We discuss the risks of rushing into projects without agreements and offer strategies to protect yourself from unpaid work and delayed contracts. If you've ever found yourself caught in the excitement o...

In this episode, we explore the importance of setting boundaries at work to protect your time, energy, and self-worth. Learn how to move away from the toxic habit of overworking and overcommitting, and instead embrace healthier, more intentional practices. Discover practical strategies for confidently communicating your needs and reclaiming control over your work-life balance. Tune in to uncover h...

In this episode, we discuss how the fear of rejection is a major obstacle to creating consistent income. I'll share how I overcame that fear, starting from my first business in the cigar industry to building a profitable floral business with consistent hotel contracts. Through personal stories and lessons learned, you'll see how rejection is a stepping stone to success, and how staying committed t...

In this episode, I'm sharing how I've been able to travel the world freely while still running a successful floral business. We'll break down the toxic hustle culture that keeps many florists stuck, the importance of building a business that doesn't depend on you, and how consistent income, delegation, and systems are the keys to freedom. Drawing from personal experiences of traveling across conti...

In this episode, we explore the question many aspiring florists ask: should you work for someone else before starting your own business? We'll dive into the importance of discomfort as a motivator, how working for others can limit your success, and why integrity and focus are key in building a lasting business. Drawing from personal experience, I'll share insights on how investing in yourself, rat...

In this episode, we address a common barrier for florists: the belief that you must do everything yourself. This mindset can hold you back from creating consistent income and growing your business. We'll discuss the importance of shifting your focus from just servicing to selling and scaling. Through practical examples, we'll highlight how delegation and creative solutions can transform your appro...

In today's episode, we explore the powerful connection between money mindset and charitable giving in business. Join us as we dive into how money blocks can affect your business decisions and keep you from reaching your true potential. I'll share my journey of starting a nonprofit, Francie's Flower Friends, as an extension of my floral business, and how this venture not only enriched my life but a...

In this episode, we tackle the age-old question for vendors: should you make an appointment to pitch your services or just show up at the hotel? Drawing from personal experience on both sides of the table, we'll explore the pros and cons of each approach. Whether you feel more comfortable making an appointment or prefer taking direct action, you'll discover how each method can help you get closer...

In this episode, we dive into the complex world of hotel ownership and brand management. We'll debunk common misconceptions about whether hotel brands own their buildings and explore how most major hotel companies have shifted to an "asset-light" model. You'll learn how general managers navigate reporting to both property owners and the hotel brand, as well as the impact of brand transitions withi...

In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We'll break down the role of the General Manager (GM), how they oversee property operations, and why they're the key decision-makers when it comes to vendor partnerships, like florists. Using real-world examples, including Jeff Leatham's unique collaboration with Four Sea...

In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opportunities, and confidently navigate your way to the decision-makers. By experiencing the hotel as a guest, you'll discover how to tailor your proposal to match their unique needs and stand out from t...

Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner are the same, but they actually play distinct roles. We'll explore how hotel brands manage operations and uphold standards, while property owners focus on their return on investment. U...

In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on factors like location, brand, and the owner's priorities. We'll share insights on how to uncover a hotel's floral budget through strategic conversations and observation, and why focusing o...

In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you identify opportunities to add value, assess the quality and impact of the existing floral arrangements, and gather insights on potential improvements. We'll also discuss how to use these observations t...

Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hotels, like five-star establishments, to creatively pitching yourself, we discuss the importance of focusing your energy where it counts. We also highlight how selling can be a daily practice that feels...

Welcome to this episode of our podcast! Today, we're diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client's expectations felt like a mystery? We'll explore how misunderstandings can become golden learning opportunities, and how asking the right questions can set you up for success. From handling feedback with grace to s...

In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give you an edge. We also discuss the importance of reaching out directly to hotel management to gather crucia...

Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a thriving educational platform that teaches florists how to partner with hotels and build profitable, sustainable businesses. We'll dive into the origins of "Petals to Profit" and "The Hotel...

In this episode we're diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren't hitting the mark? We're here to flip the script! In this episode, we'll explore how to shift your mindset from just landing a contract to showcasing your value once you're hired. We'...