The GTM Engineer Podcast

In today's episode, I chat with Yuval Canfi, GTM Engineer at Celery, about building custom outbound machines for internal sales teams. Yuval walks through the platform he built at his previous company, Eko: type in a company name and Clay finds the website, pulls threshold signals like headcount, location, and vertical, and ranks accounts by likelihood to close.  Only the top-ranked companies get...

In today's episode, I chat with Lennart, GTM Engineering Lead at Moss, about running fast-moving SMB outbound across Germany, the Netherlands, and the UK. Lennart supports both BDRs, who focus purely on outbound, and SDRs, who handle marketing handoffs.  His strongest SDR play targets funnel drop-offs: when someone enters an email but doesn't finish, his team reverse-enriches the account and conta...

In today's episode, I chat with Andrew, Head of GTM at Arda, about the context engineering layer that most outbound stacks completely ignore. Arda is the easiest way to implement Kanban for small and medium-size manufacturers — tying physical Kanban cards to a digital backend connected to supplier ordering so factories never hit a stockout. Andrew's most valuable build isn't a campaign; it's the a...

In today's episode, I chat with Aamir Massoud, GTM Lead at Numero, about running precise, signal-driven outbound with a lean team inside one of the more complex enterprise sales environments — the office of the CFO.  Numero is a vertical AI platform that deploys agents into finance and accounting workflows without ripping out ERPs or CRMs. Aamir breaks down why he starts every GTM build not with a...

In today's episode, I chat with Cory Blumenfeld, founder at BlueMoso, about giving business owners their time back by providing virtual talent for ops, admin, SDR, and client-facing roles, mostly for small business owners looking to scale past doing everything themselves.  Cory breaks down his client acquisition mix, where warm referrals and affiliates lead but personal brand content on LinkedIn d...

In today's episode, I chat with Tamara Omomo, GTM engineer at Everphone, a device-as-a-service company that manages end-to-end device procurement for mid-size to enterprise fleets.  Tamara walks through her account-monitoring build for enterprise buying committees: an agent that tracks news, podcasts, and LinkedIn activity for mapped stakeholders and alerts her team to engage in a relationship-fir...

In today's episode, I chat with Himanshi Shah, founding GTM engineer at Scaletopia, about running outbound exclusively for marketing agencies that are too busy serving their own clients to book new business for themselves.  Himanshi walks through two campaigns: one pulling Product Hunt launch data into automation tools to reach founders right as they ship, and another sourcing companies that just...

In today's episode, I chat with Jay, a go-to-market engineer at Clay, about implementing AI across roughly 50 companies in the past year, from five-person shops in West Texas to 3,000-person organizations.  Jay walks through his favorite recent build: an AI agent for an electronic sign company that pulls Google Street View images of churches and retail locations, scores the quality of their existi...

In today's episode, I chat with Taiwo, founder at JourneyWise, about building a unified "allbound" platform that captures every touchpoint across marketing and sales instead of treating inbound and outbound as separate stories.  Taiwo shares a client story where an Australian prospect ghosted after a demo, then returned nine months later citing their LinkedIn content, showing how non-linear the re...

In today's episode, I chat with Fahad, a GTM engineer with a background in B2B sales, about running signal-based outreach at scale for an enterprise client.  Fahad breaks down how he built a Clay table pulling multi-location account data through Serpo.dev's HTTP API, running parallel Clay agents to qualify accounts against the client's criteria and segment them into tier one, tier two, and tier th...

In today's episode, I chat with Neil Milne, who runs his own GTM agency about running B2B GTM systems for newly funded startups.  Neil breaks down how his agency steps in when founders are trying to decide between hiring a VP or a rev ops person, and instead helps them segment their ICP and build a repeatable system from scratch. He shares his favorite recent campaign for a London-based client: in...

In today's episode, I chat with Robert Li, director of AI at Australia GTM, about what happens to GTM engineering once agent swarms start doing the work tools used to do. Robert breaks down how Australia GTM takes founder-led, scrappy startups from GTM strategy through to GTM and AI engineering, often working with VC-backed companies out of the Vesta community.  He walks through a client project b...

In today's episode, I chat with Nicolas Goehler, who leads GTM and ops at MPM Labs, about breaking out of email and LinkedIn entirely and building outreach around Telegram for the web3 and blockchain space.  We get into why MPM Labs focuses on connecting crypto-native startups (prediction markets, perp DEXs, trading platforms) with the right users and partners, and why Telegram now outperforms Lin...

In today's episode, I chat with CheeTung Leong, founder at The GTM Architects, about helping mid-size B2B software and services companies build genuinely AI-native go-to-market systems—not just bolting AI onto the same old ZoomInfo and Outreach pipeline.  The campaigns he walks through are real problem-solving exercises: finding car washes and narrowing a massive TAM down by digging into public re...

In today's episode, I chat with Brian Attarbashi, founder at AI Bees and AI Ark, about what it actually takes to run a 50-person outbound agency across 17 countries while simultaneously building a data tool designed to fix the exact problems you keep running into as an agency.  AI Bees delivers what Brian calls "meet me leads"—qualified replies handed to an AI that takes the conversation from inte...

In today's episode, I chat with Sashank, GTM engineer at Interact, about what it looks like to run 15 simultaneous demand-generation engines for a category-creation product—where the job isn't capturing existing demand but making people care about a problem they don't yet know they have.  The standout campaign is a segmentation approach that buckets prospects by how urgently the product solves the...

In today's episode, I chat with Maitri Gandhi, product marketer at Hoshizaki America, about what GTM looks like in one of the most traditional B2B industries out there—commercial ice machines and refrigeration.  Hoshizaki sells through a layered channel model spanning dealers, distributors, end users, and consultants, each with completely different priorities, which means Maitri is managing multip...

In today's episode, I chat with Tom Dingwall, AI Growth Manager at Passionfruit, about why the future of GTM engineering is human connection enabled by AI — not AI replacing humans.  Passionfruit is a freelance marketplace helping companies flexibly resource their teams, with an AI tool (PIP AI) built on top to help marketers free up time from repetitive work and focus on real relationships. Tom's...

In today's episode, I chat with Mohamed Hamdi, GTM Engineer at ISkala Business Solutions, about how clean data and strong offer framing can drive thousands of qualified leads — including 7,000+ interested signups for a single US client.  ISkala builds continuous outbound systems for B2B companies across the MENA region (and select US/UK clients) in SaaS, services, and agency models. Mohamed walks...

In today's episode, I chat with David, founder at Nerdy Joe, about running a sales development agency that blends old school deal-making with engineering—cold calling, door knocking, Clay tables, and workflow automations all under one roof, with a team based in Serbia and a client concentration in B2B manufacturing and business brokerage.  The campaigns he's most proud of aren't the flashiest: a l...

In today's episode, I chat with Gunveen, founder at Growzle, about building an offshore marketing team for bootstrapped London startups who need agency-quality GTM work at half the cost—and helping Indian startups expand into the US, UK, and Europe.  The campaign story is a great one: a client handed over a list of 4,000 UK companies and said "go get us calls." Gunveen's team filtered it down to 9...

In today's episode, I chat with Nick, founder at Revo GTM, about what cold email looks like when you're sending 20 million emails a month and targeting 100 million by end of year. At that scale, the thinking flips entirely—instead of taking a client and figuring out how to scale them, Nick starts from the infrastructure and asks which markets are actually worth pointing it at.  The answer has been...

In today's episode, I chat with Carly, GTM engineer at Mako Professionals, about building outbound systems for recruitment agencies—first for Evolution Group in the Netherlands placing financial staff, now for Mako Professionals in the US sourcing SAP and Oracle architects.  The standout workflow is a Clay-based candidate scoring table that scrapes job posts and candidate profiles, runs an AI matc...

In today's episode, I chat with Omar, GTM engineer at Saltfish, an early-stage SaaS company in Sweden building interactive demos for other SaaS products. Omar joined as their first GTM hire with a mandate to take them from selling only in Sweden to conquering Europe, the US, and the MENA region—owning the full process from ICP definition to booked meetings.  The campaign he walks through is a grea...

In today's episode, I chat with Nelson and Juan from Tennis One, a tennis coaching academy in Auckland, New Zealand, that's building itself into a lifestyle brand rather than just a service.  The GTM story here is unlike anything else on the show: Juan runs an influencer outreach operation entirely on Instagram DMs, targeting micro to macro influencers between 5K and 50K followers whose content na...