The G Code

What does it actually take to hit $1 million in your second year and $2 million in your third… while opening a second location and building a team that doesn't need you for everything? In this episode, we sit down with Whitney of Maven Hair Co. in Fort Worth, Texas, and her salon director, Marissa, to pull back the curtain on one of the most intentionally-built salons in the industry. You'...

What does it take to rebuild a salon from a complete staff walkout, a financial crisis, and a fresh start — and come out averaging $15K more per month just one year later?  In this episode, Heather sits down with Katelyn Buxton, owner of Salon Rooted in Pennsylvania, to talk about how she went from winging it as a business owner to running a well-oiled, revenue-generating machine. Katelyn shares h...

What separates good salon owners from truly exceptional ones? In this episode, I sit down with Jessica Gillespie, owner of Art of Impact Salon and professor at PIP University, to uncover the leadership qualities that set top performers apart. Jessica is one of the best salon owners I know. Her leadership, culture-building, and decision-making skills are absolutely impeccable.  You'll learn how...

What happens when you fire your top producer making $15-20K/month while chasing a million-dollar goal? In this raw and inspiring conversation, Em Buckley shares how she grew Willow Salon from a chaotic one-woman show into a seven-figure business with a leadership team so strong, she took a 10-week maternity leave and only got called ONCE. Em reveals the gutsy decision to let go of her highest-earn...

Ashley Thomas turned a single-chair salon in a 3,000-person Pennsylvania town into a multi-seven-figure empire with a $600,000 cash build-out—and she's revealing exactly how she did it.  In this conversation, Ashley breaks down the critical difference between being a salon owner and being a true business owner, sharing why most stylists aren't prepared for the leadership challenges that co...

What if the secret to building a thriving business isn't just vision, but having someone who can turn that vision into reality?  In this episode, I sit down with Samantha Huber, my integrator and right-hand person at PIP University, to reveal the behind-the-scenes dynamics that make the business work. Sam shares her journey from salon manager to indispensable business partner, discussing the r...

Upselling is the easiest way to increase your salon revenue without finding new clients or raising your prices. Today, I'm walking you through the exact system that increased my salon sales by $8,000 per month using Added Value Experiences (AVEs). I'll show you how to create a physical menu that actually converts, the front desk scripts that work for both new and existing guests, and how t...

If you're a salon owner who feels like you have to do everything yourself to keep the business running, this episode is for you.  I'm breaking down the hands-down number one mistake that keeps owners stuck, overworked, and unable to scale past a certain point: failing to delegate effectively. The shift you're craving doesn't come from working harder; it comes from learning how to l...

Boosting your Google Rank is one of the easiest (and cheapest) ways to get more clients in the door. Today, I’m breaking down the exact 5 ranking factors Google uses to determine which salons show up first in search results. These aren't complicated, and you can implement them in just 1.5 hours this week. If you’re tired of seeing salons with outdated websites ranking higher than you, this epi...

Building a scalable salon business requires intentional systems, clear communication, strategic hiring, and a long-term vision.  Alrighty, my friend, today we’re diving into 5 non-negotiable strategies for building a scalable, profitable salon business.  These insights come from my own experience of building a 7-figure salon in 4 years. I walk you through the 5 things I would do if I were to open...