The Future In-Store

"You think digital's messy? Physical's even more messy."  That's how Collin Colburn, Vice President of Commerce and Retail Media at the Interactive Advertising Bureau (IAB), sums up the challenge of building retail media in the physical store. The potential is obvious — 80%+ of retail purchases still happen in brick and mortar — but as Collin tells host James Kotecki, in-stor...

"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing. She believes grocery shopping is uniquely personal — and that creates both an opportunity and a responsibility for retailers using that data. Christine joins host James Kotecki to share Kroger's vision for in-store retail media t...

"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle. That deep loyalty engagement across 4 million households — which yields a 90%+ in-store scan rate — is the engine behind Leap, Giant Eagle's retail media network. With 95 years of community roots and a loyalty program custom...

"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA. "But selling media and working with advertisers and working with our partners is different than selling groceries." Bobby joins host James Kotecki to discuss Edge, Ahold Delhaize USA's new ad tech platform built in collaboration...

“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.” Sometimes the customer journey is literally a trip in a car on the way to a store. Uber Advertising’s Jess Shuraleff connects ridesharing to retail on the latest episode of The Future In-Store. https://theloomaproject.com / Topics include: Engagement throu...

“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.” https://theloomaproject.com/ Turner joins host James Kotecki to explore topics including: Topics include: The "magical attachment" we have to our favorite grocery store The technology gap: competing against retail...

"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience that doesn't feel like it was designed to be there. It feels like it was stitched on or kind of stuck on as a Band-Aid." Denny joins host James Kotecki to share Looma’s p...

"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all." Liz joins host James Kotecki to talk measurement from the perspective of one of America's largest grocery retailers, reaching 37 million customers per week across 2,200+ stores. https://theloomaproject.c...

“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage years.” Claire tells host James Kotecki that retail media networks have had “a little bit of a grace period. They don't really have that grace period anymore.” https://theloomaproject.com/ To...

The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers.  Retail media networks provide scale, audience alignment, and attentive consumers for messages that make a difference. https://theloomaproject.com/ Topics include: The full-funnel “superpower” of retail media The Ad Council’s...

"Content still drives the majority of incremental sales," says Bayer's Vice President of Emerging Digital Platforms Chelsey Alexander.  Retail media can’t just be about the technology - she emphasizes that content quality and clear differentiation remain fundamental to success. https://theloomaproject.com/ Interview topics include: The importance of execution for merchandise-integrat...

Looma's Chief Creative Officer Ned Brown joins James Kotecki to discuss the creative vision behind effective in-store digital media.  Brown shares insights on balancing commercial performance with authentic storytelling, and how "stubborn intentionality" helps Looma create experiences that serve both brands and shoppers in the increasingly screen-rich retail environment. https://thel...

Instacart VP, Ads Product Ali Miller joins host James Kotecki to explore how smart shopping carts and retail media transform the in-store experience. https://theloomaproject.com/   Topics include: The unique challenges of retail media in physical stores - where shelves can't dynamically change like they do online Instacart's Caper smart cart: how sensors, cameras, and screens help shoppers track s...

Ali Mirian, advisor to retail media and tech startups, joins host James Kotecki to discuss why retailers face an existential moment as they transform their traditional brick-and-mortar operations into digitally-sophisticated, omnichannel businesses. https://theloomaproject.com/   Topics include: Retailers’ “slow-burn innovators dilemma” - the tension between what’s happening today and what’s comin...

Looma Founder & CEO Cole Johnson in conversation with James Kotecki. https://theloomaproject.com/   Topics include: Addressing the skepticism surrounding in-store digital media, focusing on past failures due to poor technology, content, and ROI. The equipment and installation process for in-store digital media, including end cap screens and holistic design approaches. Managing the in-store aud...

What’s the future of in-store retail media? Subscribe to our leadership interview series to find out! Industry experts share their insights as we explore The Future In-Store. Presented by Looma: https://theloomaproject.com/