The FMCG Podcast

A new ep is here and it's a Soreen bonanza! Liz Jacobs (Marketing Director, Soreen) & Gary Fawcett (Executive Creative Director, TBWA\MCR) join the pod to chat all things marketing!

This time Rich sits down with Phil Martin (CEO & Founder) of "Blanco Niño". Blanco Niño offers a range of award-winning corn tortilla chips made with an authentic Aztec cooking process! Hear Phil tell his story about forming the brand & his successes whilst growing the brand into what they are today. Find Blanco Niño products in: Sainsbury’s, Co-op, Amazon, Ocado, M&S, Tesco & many...

The FMCG Podcast is BACK! Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG. Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry. Foll...

This week Rich sits down with Zara Godfrey (Pupkip) to discuss her experience in growing a start-up brand in the UK market. We talk wonky fruit, Marketing and Sustainability & Product development The FMCG Podcast will Return in Autumn 2024

Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them

Timestamps (00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with ac...

Timestamps (00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro Rich discusses the revival of good dark chocolate with Ella...

Timestamps (00:00) Intro (00:57) Who is Martee's (02:00) Idea behind Martee's (04:02) Why Martee's are NOT a vending service (05:30) Martee's leading the way in the UK obesity crisis (05:50) Where the term 'micro-retail' came from (07:10) Brands that fit the Martee's vision (09:25) Where the name 'Martee's' came from (11:48) Where Martee's can be found (...

Timestamps (00:00) Intro (00:30) Intro to Brandon Consultancy and the history of the founder (02:15) Mission of Brandon Consultancy (04:18) Brandon in practice and their activation with Horlicks (07:08) The process of how they work and a look behind the scenes (09:28) How to maintain a clear vision in the ideation process with clients (11:10) What gives Richard the drive to perform at work (12:00)...

Timestamps (00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skil...

Timestamps (00:00) Intro (01:25) The story of Hunter & Gather (06:15) Where the Hunter & Gather name came from (09:40) Positioning Hunter & Gather in the market (12:00) Stockists and reputation with consumers (17:50) Bestsellers and plans in the pipeline (22:20) Personal mission and how to switch off from the brand (27:30) Resources and advice for someone exploring the space and outro...

Timestamps (00:00) Intro (08:55) How he went from painter to founder (13:16) Re-structuring during the pandemic (13:40) Turning down Dragons' Den (18:00) Margins and headspace (20:00) Ramping up production (22:30) Navigating the industry (26:00) Mental health (27:50) Balancing control of the business (31:00) Product spotlight (38:30) Outro Season 3 is here! To kick off the new season, we'r...

In this podcast, we speak with Danny Bull, Founder of Dung Snacks. Who are Dung Snacks? Their mission is to provide tasty, healthy, indulgent snacks while helping to end child hunger. They position themselves as a high protein bar that'll deliver on your macros but is good for your gut. No dodgy sweeteners here, and they'll deliver far more protein than the date squish bars. All whilst con...

In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team. But after quickly realising this wasn't for him, he found a role that combined his passion f...

In this podcast, we're speaking with Zoey Henderson, Founder of Fungtn. You're probably wondering "who's Fungtn?" Fungtn are a non-alcoholic craft beer brand brewed with mushrooms. Nope your beer won't take like mushrroms, nor will it get you high, these are functional funghi that have great adaptogenic properties, so you can still enjoy an ice cold craft beer without com...

In this podcast, we're speaking with Emily Laws, Head of Brand at Lucky Saint. Emily began her career in PR before moving into brand marketing with Streetfeast and Fever-Tree before moving to Lucky Saint and becoming Head of Brand. Lucky Saint is the UK's Number 1 Dedicated Alcohol-Free Beer. Their mission? "To become to alcohol-free, what Guinness is to stout". Watch the podcast...

In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers. Mark began his career at ACNielsen, giving him a really good platform to springboard his career...

In this episode of The FMCG Podcast, we're speaking with Brett Goldhawk, a global brand, innovation and communications specialist. Brett is the founder of branding & design agency DesignHawk, and has worked with some giants in the world of FMCG including: Unilever, Grupo Bimbo, Greene King, Associated British Foods, Procter & Gamble with brands such as Pataks, New York Bakery Co and Ol...

In this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team. On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry,...

In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective?   Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience.   Who are Audience? A multidiscipline marketing agency specialisi...

In this video we speak with Sarah Graham, the Advertising, Brand and Media Lead at Warburtons. Sarah has ten years experience in Brand Marketing with Warburton's starting as a Marketing Executive, and now finding herself as the lead for Warburton's Brand, Advertising and Media.   Sarah gives us insight into what the day-to-day of an Advertising, Brand & Media Lead looks like within o...

In this episode of The FMCG Podcast we speak with Jessica Harris-Voss, Sales Director at Dalston's Soda. Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's. Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust...

In this episode of The FMCG Podcast we're speaking with Louise Monk, Director at Popcorn Kitchen. We hear all about the story behind how Louise's career helped her set up Popcorn Kitchen, how they stand out from other brands with unique gifting options, and how understanding the manufacturing process & true cost of goods can help make you a better sales person. Watch the podcast to unlock these in...

In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix. Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your mark...

In this episode of the FMCG Podcast we speak with Marcus Black, Joint Managing Director at Slingsby Gin and Intercontinental Brands. Watch to hear the story of how Marcus and his business partner Mike Carthy started the business, how they built a brand in alcoholic drinks as a premium gin spirit and what they've been up to with sports and lifestyle sponsorships including: The BMW PGA championships...