The Edward Show

E1114: AI can search faster, pull data from dozens of sources, analyze entire websites, and complete hours of SEO research in minutes. But AI still does not think. Andrew Melnychuk-Oseen explains what large language models actually do, why their reasoning can look more intelligent than it is, and where AI agents commonly fail when used for SEO. We discuss why AI-generated work often sounds convinc...

E1112: Medium is ranking strongly in Google again, and brands are using it to publish keyword-focused content, earn fast rankings, and appear in AI-generated search results. I explain why Medium has returned as a useful parasite SEO platform, how companies are using it alongside LinkedIn and other social platforms, and what can go wrong when the strategy becomes too promotional. You'll learn: - Wh...

E1111: Red Bull ranks for far more than energy drink keywords. It ranks for searches related to GTA V cheat codes, skateboarding, Formula 1, surfing, motocross, breakdancing, athletes, and many other topics across sports, gaming, and entertainment. I break down how Red Bull built enough authority to rank across such a wide range of subjects - and why its success comes from much more than publishin...

E1110: Google may be preparing its biggest crackdown on scaled AI content yet. David Quaid joins the show to explain why he believes the next major Google update could be as significant as Panda or Penguin, why automated content production is the real risk, and how legitimate websites could get caught in the fallout. We discuss the difference between using AI to help create content and using AI to...

E1109: Local backlinks do not have to come from guest posts, national websites, or expensive digital PR campaigns. In this episode, Ellen Sartin and Garrett French explain how local businesses can build backlinks through community sponsorships, nonprofit partnerships, chambers of commerce, local events, schools, youth sports teams, and other organizations operating in their area. They break down h...

E1108: Hank Azarian has worked in SEO for more than 20 years across LegalZoom, Like.com, Refinery29, TMZ, Raptive, and thousands of independent publisher websites. In this episode, Hank explains what he learned from working with more than 5,000 publishers, scaling major media sites, building SEO systems, and testing what actually improves traffic, engagement, and revenue. We cover: - How organic s...

E1107: E-commerce SEO is no longer only about ranking product and category pages in Google. AI search tools are also surfacing filtered URLs, faceted navigation pages, intent-based collections, and detailed product pages for highly specific buying queries. I speak with Gagan Ghotra and Harpreet Singh about how e-commerce brands can improve visibility in Google, ChatGPT, AI Overviews, and AI Mode w...

E1105: Google is not indexing every page it discovers. As the web keeps growing, Google has to decide which pages are worth crawling regularly, storing in its index, and showing in search results. That means weak site structure, accidental noindex tags, and poor internal linking can make it harder for your important pages to get indexed. We break down three simple SEO mistakes shared by Mike Fried...

E1106: Pedro Dias spent six years working in Google Search Quality, where he investigated web spam, reviewed search results, and helped identify quality problems across different markets. In this episode, Pedro explains how Google evaluates websites, why many popular SEO metrics are misleading, and what site owners should focus on if they want stronger rankings. We begin with the LinkedIn post tha...

E1104: Your best-performing pages may already be ranking for dozens or hundreds of searches that they do not fully cover. I show you a practical one-hour SEO update that uses Google Search Console and Claude to find those missed opportunities, add the right sections to your content, and help pages that already perform well rank for even more keywords. You are not guessing which topics to add. You...

E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover. The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts. This is further evidence that Google's...

E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business. Legal SEO expert Nick Cohen explains why he told a law firm to move offices even though it ranked first for nearly every important personal injury keyword in its city. The firm had around 200 reviews but received only about five calls per month from SEO. The problem was not its rankings. The prob...

E1101: People search Google with the word "Reddit" because they want real opinions, real discussions, and answers that feel less filtered. But here's the part most SEOs miss: Google does not always rank Reddit for those searches. ChatGPT, Perplexity, and Gemini do not always pull Reddit pages when the query includes Reddit either. That means you can build pages on your own website that target thes...

E1100: Breaking down the SEO colony strategy: how to use easy, low-competition pages to build topical authority, pass that authority through internal links, and rank money pages without needing to rely on backlinks first. This comes from one of my favorite Reddit posts about topical authority, PageRank, clicks, links, and how Google ranks pages. The post explains a simple but important idea: every...

E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The biggest moment from this conversation is Gary saying Gemini is the only guaranteed winner in AI search because of the stack Google already has: YouTube, YouTube Shorts, Gmail, Calendar, and the rest of Google's infrastruct...

E1098: Breaking down a link building case study about what to do when your business is so niche that "perfectly relevant" backlink opportunities barely exist. The example comes from a petrochemical / chemical manufacturing startup trying to rank against much larger competitors. At first, they tried the obvious approach: - Create content around their exact niche - Place links inside that content -...

E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is not indexed, it passes zero PageRank. I break down Charles's test, the best-performing indexers, why so many backlinks never get indexed, and when it is or is not safe to use indexing tools on your own sites or client sites....

E1096: We're talking about keyword stuffing, Google's own definition of it, and why copying what big authority sites do can be a dangerous SEO mistake. I came across a Search Engine Land article pointing to Chewy's dry dog food page as an example of strong "cosine similarity." But when I looked at the page, it looked much closer to old-school keyword stuffing than smart SEO. The phrase "dry dog fo...

E1095: Most businesses think they need more SEO traffic. But if the page does not convert, more traffic just means more wasted visitors. I talk with Irwin Hau, founder of Chromatix and ConversionCow, about why SEO pages, landing pages, homepages, service pages, and blog posts fail to turn visitors into leads. Irwin has audited close to 70,000 websites over 17 years. After seeing that many pages, h...

E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT recommendations, AI search visibility, and traditional Google rankings using tactics that come from aggressive affiliate SEO. We get into how SEOs are using third-party listicles, backlinks, Reddit, review pages, and brand men...

E1093: Fake DMCA takedowns are becoming one of the scariest forms of negative SEO in Google Search. I break down how fraudulent copyright complaints are being used to remove legitimate pages from Google, why original publishers are getting hit, and why the counter-notice process can still leave your content out of search results for days, weeks, or even months. Search Engine Roundtable, Press Gaze...

E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In this episode, Aashish Khakhar breaks down the exact process his agency uses to consistently earn links from major publications. Instead of vague advice, he walks through every stage of a campaign - from coming up with ide...

E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days. This episode breaks down the credibility-first strategy I would use to get seen, get trusted, get referrals, and start charging more. The core idea is simple: before people hire you, they Google/ChatGPT you. So if you ca...

E1091: Is GEO actually different from SEO, or is it just SEO with a new name? We're joined by Callum Kennard from ClickSlice and David Quaid for another deep debate on GEO, AEO, AI search, and where traditional SEO fits into all of it. This conversation gets into the practical side of the argument. Callum explains how his agency approaches AI search visibility using tools like Profound, paid citat...

E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better positioned, and what this update says about where Google Search is going next. The update started on June 24, 2026 and completed on June 26, 2026. Google called it a normal spam update, but many SEOs reported movement that felt...