The Ecosystem Experience

Meet Nikki Brown and Yaniv Rodenski , co-founders of Cartesian , a Melbourne startup using agentic AI to revolutionise how ecosystems drive growth. In this episode of The Ecosystem Experience, we explore why the traditional marketplace model is dying, how AI agents are replacing search engines, and what it means to build a business when the platform beneath you could change overnight. Nikki and Ya...

Meet Scott Brinker , the "Godfather of Martech" who's been mapping the technology landscape since 2011 when there were just 150 tools. Today, that number exceeds 14,000... and Scott's still updating the map. In this episode of The Ecosystem Experience, we explore why ecosystems keep exploding in complexity, how to think strategically about what's actually a system, and why being slightly more agil...

Meet Julia Wester , CEO and co-founder of 55 Degrees , who's built a thriving business from within the Atlassian ecosystem over the past 13 years. In this episode of The Ecosystem Experience, we explore the realities of building a company when most of your revenue depends on someone else's platform... and why that's both the biggest opportunity and the greatest risk you'll ever take. Julia takes u...

Meet Asher Mathew , co-founder and CEO of Partnership Leaders , the platform that's become the connective tissue for thousands of partnership professionals worldwide. In this episode of The Ecosystem Experience, we trace his journey from supporting a 500,000-strong channel ecosystem to building communities that have fundamentally reshaped how partnership professionals connect, learn, and advance t...

Meet Kelly Sarabyn , Director of Technology Partner Programs at HubSpot, where she orchestrates relationships with over 1,600 technology partners. In this episode of The Ecosystem Experience, we explore an unconventional pathway into tech partnerships - from legal fellow to book community founder, creative agency leader, and now ecosystem architect at one of the world's leading CRM platforms. Kell...

Meet Dan Faulkner , CEO of SmartBear, the quiet giant powering software quality for millions of developers worldwide. In this inaugural episode of The Ecosystem Experience , we dive deep into how SmartBear has built its empire around API lifecycle management, application testing, and observability whilst navigating the complex world of ecosystems. Dan shares candid insights about SmartBear's recen...