The Ecommerce Roadmap

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins. We also talked about how Tania could help her team drive even more tra...

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won't be affected by the recent iOS changes. Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising. Listen in, and I'll share what I've done, why it's important to you, and...

Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with. You'll learn: → How to set yourself up for success before yo...

Makers, and Designers, this is for you! Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she's been able to move a signifi...

Listen in and you'll walk away feeling like you have the power to control the results in your business. You'll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she'll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly's site here: https://www.cabooties.com Find out more and get on t...

Do you spend far too much time shipping? Wondering when it's time to move to a 3rd Party Logistics Company? If you're having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you. I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand: How to overcome y...

In this episode you'll meet Laurel Thompson. She's Inner Circle Famous, and after you meet her on this episode, you'll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically. You'll hear what she did to get the right people to her site for free, and how she set he...

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you've been dreaming of! In this episode, I'm inviting you to join me for a week of coaching in Traffic Bootcamp Live! We'll work together in a small group setting, and I'm bringing my team of coaches and mentors with me so that you can get the hel...

Need more traffic, but you can't spend a fortune on Ads? Or maybe you're overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we'll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results. We'll talk about setting up t...

6 weeks to control her Traffic. An Insider's look! Get ready for a raw and real conversation with Karen Hartman. You'll hear how she's finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to identify the best audiences and consistently reduce costs. The one thing she wishes she did a year ago. Her advice to everyone who is...

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I've been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly. In this episode, I'll lay it out for you, and shar...

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales. And that is when I knew that she could do anything this...

This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed. You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577 If you'd like to receive text reminders for my Friday Live ti...

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing...

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It's an eye-opener - if you've been selling for a while, or even if you're kind of new. A few years ago, in an effort to increase my own conversion rate, I did some digging. And what I found out will flip how you think about what you have to do to get more sales! Listen in,...

I don't want you to grow your business by relying on ads to get sales. It's risky. More often than not, you'll end up upside down financially, but there's another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle. There's no doubt that Ads are great for finding your people, and getting them to visit your site. But. I've seen...

Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks. "What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?" And if you know me at all, you know that this is my thing. I've grown and sold 2 businesses, and my plan is to do it again. But when I creat...

If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She'll tell you how it rolled out, what's happened so far, and her next steps. The best part? She'll share 3 things you must know before you start a campaign!

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you've ever asked yourself if you're sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you've got the right traffic. What you might be doing to create the problem. The things you can do now to get back on track and start getting...

Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I'm walking bac...

My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I'm bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I'll tell you exactly what it is, and why it works so incredibly well. You'll see how you can get reliable revenue because I want you to see what's possible for...

You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you'll meet four Shop Owners who supersized their businesses last year. They'll tell you about their business transformation, and how they were able to super size their results in only a year. I know many of you need to hear what they're shar...

Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she'd known at the beginning of her journey. It's so valuable for you to know this, because even though we feel pressure to do "all the things", the results we get generally come from a few things. There...

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we're all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm. So in this episode, I'm drilling down a...

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable! In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order w...