The Ecommerce Roadmap

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That's allowed me to get really cle...

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there's a better way to get the traffic they need. The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it's an affordable source of high quality traffic. That...

You won't want to miss this episode because today I'm sharing a new program that we're hosting. First, I want to share that it's completely free and available to our entire audience. I'm thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track. Listen in as I share what...

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the past, and what's possible for us in the coming year. In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022. Grab a pen, because her content plan is gold! I...

Running an eCommerce website and an Etsy shop? If you're running an Etsy shop along with your eCommerce store, you'll love this episode. I'm chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: -You can stop feeling like you're running two different businesses by streamlining the work you do. -The work you should do to get results on both platforms. -...

Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook! When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to sha...

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn't include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is working hard on growing her traffic, but along the way, she's had some major sales success from referrals. These organic sales have...

Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to make it work for you. This week I'm bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it's entirely possible to do it without spending a dime! This episode was recorded at...

When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that's easy to follow and will grow their sales. I almost always start by looking at this one report in Google Analytics, because it's the most relia...

It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group. It goes like this: "I'm close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?" And this week, I've seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that...

Are you making these "mistakes"? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It's free to join, and inside you'll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow. Each week, I welcome the new members personally, and invite them to share a link...

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she's built and sold a successful Product based business, so she "gets" us. We're talking about how Product Based Business owners like us, can really struggle with managing our inventory and have Cash Flow issues all the time, even though our sales are growing. What you'll love about this chat is that Ciara will...

A start-up strategy to hit the ground running Today I'm talking with Kate and Ann Marie, the Founders of rowdykind.com Rowdy Kind is on a mission to make bath time plastic-free. It's a super cool product, and I know you'll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you'll learn so much about how you can grow your business in a way that will set...

If you're a Mom growing a business that's not quite ready to pay you, this episode will open your eyes to just what's possible for you. If you design things to sell, this episode will make you feel like a kid in a candy shop.   I'm chatting with Sara Curtis, of oneradianthome.com about how she has created a good income as a designer, even though she has a big family and a busy life.   She'll break...

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy. Listen in as our Inner Circle coach Cathy...

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you're not there yet, I want you to listen to this convo I had with D'Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to really "hear" what D'Shawn shares about 3 things. First , how to tell a story with such authenticity that it's almost effortless, and c...

Grow up your Business + get more Profit Most of us start our Businesses because we love we've learned we can make money doing something we love. We turn a hobby or a passion into a business, and it's fun. We can't wait to get to work each day and we see opportunities everywhere! It's all fun and games until one day we wake up and we realize we're exhausted. It happens to all of us, and it's a sure...

The fastest way to get the results you want If you've ever found yourself trying "all the things" in an effort to get the results you want, you're in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that's not usually going to solve your problem. The truth...

If you're on the fence about including SMS (text) into your Marketing Plan, I've got 3 reasons that will make you see why you can't wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what's possible for your store if you get started now. Listen in and you'll learn: The 3 big reasons you should add SMS today Jaw-dropping stats that will help you see why it's a platform we can't ignor...

You know how you feel when nothing is working, even though you're doing "all the things"? If you've ever felt like you aren't getting any traction, you're spinning your wheels and you don't know what to do next, this episode is for you! Listen in, and I'll tell you exactly what you CAN do when you feel like nothing is working. On September 15th 2021, I'll be hosting a free workshop that will show...

If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and finally cracked a $100K year. Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdow...

Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of extra things. Today I'm giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I'm going to share 3 things that have a direct effect on your conversion rate. Here's the part that's shocking. These things are critical and have a huge impact on conversion, yet nobody talks about them. I'll break it down for you. You'll be able to check your store and put a plan in action to get bette...

How to solve your sales problem If you're not getting the sales you want - or if you're not getting any sales, this episode is for you. We're going to talk about why, and how you can fix it. Listen in, and I'll explain what "normal'' results look like, how you'll know if you're on the right track, and I'll even give you a little bit of work to do each week. You'll take control of your results, and...

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn't change? You might even be feeling a little trapped. Listen in as I chat with Shannon. You'll hear how she knew that: Her business concept was flawed What she did about it How she took what she'd learned and applied it to...