Digible
THE DIGIBLE DUDE
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.
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Odcinki
EP223: Why Most Agencies Struggle to Scale 10.04.2025 58:56
In this episode of the Digible Dudes Podcast , Reid and David dive deep into the scaling challenges facing digital marketing agencies , especially within the multifamily real estate industry . From trust-driven service models to margin compression , and from customization vs. productization to the hidden cost of chasing big clients, this episode lays out the hard truths every agency leader needs t...
EP222: How to Improve Your Multifamily Marketing Strategy (The Misogi Method) 03.04.2025 44:38
In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50% chance of success—and that's exactly the point. The conversation explores how stepping outside you...
EP221: How to Get the Most Out of Every Meeting and Drive Actual Results 27.03.2025 45:55
How to Run More Productive Meetings | Death by Meeting | Digible Dudes Podcast Welcome to another episode of the Digible Dudes Podcast! In this episode, David and Reid dive into the thought-provoking concepts from Death by Meeting by Pat Lencioni. They explore the critical role that well-structured meetings play in driving business success and how to avoid the dreaded “death by meeting” scenario....
EP220: Are Business Books Actually Helpful? (Here’s What No One Tells You) 20.03.2025 48:33
Are Business Books Really Helping You Succeed – Or Just Selling You Hype? In this episode of the Digible Dudes podcast, David and Reid break down the hidden flaws in popular business books and expose the arrogance vs. humility debate in thought leadership. From 10X Thinking to Radical Candor, we uncover why some of the biggest business gurus might be leading you astray - and what you should do ins...
EP219: Zillow Paid $100M for Redfin’s Listings (Was It Worth It?) 13.03.2025 33:55
The multifamily marketing landscape is shifting big time! In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors. Key Takeaways: Property owners need to rethink their listing and marketing strategies Zillow's move is abo...
EP218: The Hardest Part of Being a Founder (No One Talks About This!) 06.03.2025 1:17:25
In this episode of the Digible Dudes podcast, co-founders David Staley and Reid Wicoff dive deep into the unspoken challenges every founder faces-from identity struggles and burnout to the difficult transition of stepping away from the business you built. David shares his personal journey of leaving the day-to-day operations at Digible, the emotional toll of redefining purpose, and how his search...
EP217: Digible 2024 Recap - Growth, Challenges & Lessons Learned 27.02.2025 58:59
In this episode of the Digible Dudes podcast, co-founders David Staley, Reid Wicoff and Nicole Staley reflect on the transformative journey of 2024, a year marked by significant growth and strategic evolution for Digible. They delve into the challenges and triumphs of expanding their team by 50%, transitioning to a remote-first culture, and the imperative of maintaining authentic workplace humor...
EP216: The Ultimate Solution to Multifamily Utility Management (Public Grid) 11.12.2024 56:49
In this episode of the Digible Dudes podcast, we’re joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting utility management in the multifamily real estate industry. Joe shares his unique journey—from creating an award-winning documentary to co-founding Public Grid, a platform designed to simplify utility account setup, save residents money, and...
EP215: How to Build a Successful Property Management Business in 2025 04.12.2024 1:07:31
In this episode of the Digible Dudes podcast, we’re joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property management for small and mid-sized landlords. With over two decades of industry experience, Misty shares her journey from working in property management to launching her own company, Elev8 Residential, aimed at filling critical gaps in the market. Mi...
EP214: The Shocking Truth About Multifamily Fraud with 100’s Caren Maio 21.11.2024 49:24
In this episode, we’re joined by Caren Maio, CEO and co-founder of 100, for a deep dive into the challenges of fraud in multifamily housing and her innovative approach to solving this billion-dollar problem. Karen shares her journey from founding Funnel, a leading prop-tech company, to creating 100—a groundbreaking solution designed to eliminate bias, fraud, and friction from the multifamily scree...
EP213: The Ultimate Guide to Implementing KPIs in Your Business 13.11.2024 51:24
In this episode of the Digible Dudes Podcast, David and Reid explore the challenges and strategies behind building and optimizing effective scorecards and KPIs for businesses. With candid discussions on leading vs. lagging indicators, time-boxed experimentation, and balancing accountability with team autonomy, this episode unpacks what it takes to drive measurable outcomes while maintaining organi...
EP212: How to Build High-Performance Teams for Multifamily Management 09.11.2024 1:14:24
In this episode of the Digible Dudes Podcast, hosts David and Reid dive deep into the art of running lean and efficient teams, sharing insights from their own experiences leading growing organizations. With candid discussions on value statements, zero-based budgeting, and the complexities of scaling without compromising culture, this episode tackles some of the biggest challenges leaders face to...
EP211: The Secret to Better Property Management with Fortress OS 06.11.2024 1:09:02
In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate. With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property manag...
EP210: The Latest Innovations and Trends in Multifamily (Digible Dudes Monthly Recap) 30.10.2024 1:04:58
In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate. Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry. Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry tren...
EP209: How To Use AI To Optimize Your Property Management | Maddie Grussendorf 23.10.2024 55:03
In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector. Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences. As a forward-thinking property...
EP208: How Revenue Management Impacts Multifamily Real Estate Management (Dom Beveridge) 18.10.2024 1:13:08
In this episode, we sit down with Dom Beveridge, Principal at 20for20, to unpack the complexities of revenue management in the multifamily real estate sector and the ongoing legal controversies surrounding RealPage. With extensive experience in revenue management across multiple industries, Dom offers a unique perspective on how multifamily differs from other sectors, particularly in its focus on...
EP207: How Zumper is Simplifying the Rental Experience for Millions | Anthemos Georgiades 15.10.2024 59:07
In this episode of the Digible Dudes Podcast, we sit down with Anthemos Georgiades, Co-founder and CEO of Zumper, to explore the rapidly evolving world of rental marketplaces and how technology is disrupting the industry. Anth shares Zumper's journey from a scrappy startup to one of the leading ILS (Internet Listing Services) platforms in the rental market, reflecting on the challenges of scaling,...
EP206: How to Leverage Tech to Scale Your Multifamily Business | Joe Summers 05.10.2024 1:03:13
In this episode, we sit down with Joe Summers, Founder of Synergy Multifamily Advisors, to explore how technology and innovation are disrupting the multifamily real estate industry. With over two decades of experience, Joe has witnessed the industry's evolution firsthand and shares valuable insights into the key challenges and opportunities for property owners and managers. Joe dives deep into th...
EP205: How Gryd Is Disrupting the Real Estate Industry in 2024! 29.09.2024 1:10:15
In this episode, we sit down with Josh Glow and Josh Donen, co-founders of Gryd, to explore how their PropTech innovations are reshaping multifamily property management. Gryd is disrupting the industry with cutting-edge solutions that streamline real estate media and parking management, offering property owners new revenue streams and operational efficiency. Josh and JD dive into Gryd’s game-chan...
EP204 The Future of Leasing: Self-Guided Tours and Tech-Driven Solutions with Pynwheel 25.09.2024 1:03:22
In this episode, we sit down with Jennifer Cyphers, Founder and CEO of Pynwheel, to dive deep into how tour technology is changing leasing in the multifamily industry. Jennifer shares how Pynwheel’s innovative solutions, like leasing touchscreens and self-guided tour applications, are transforming the leasing process and boosting tour-to-close conversion rates. We explore the origin story of Pynw...
EP203: The Future of Targeted Marketing in Real Estate (Geofencing & AI) 22.09.2024 33:03
In this episode, we sit down with Matthew Kilmer, Founder and CEO of ApartmentGeofencing.com, and Philip Sewall, VP of Marketing, to explore how geofencing technology and AI-driven video creation are disrupting digital marketing for the multifamily and hospitality industries. Matthew and Phil share insights on how ApartmentGeofencing.com is helping multifamily properties and hotels enhance their m...
EP202: The Best Strategies to Automate Multifamily Marketing with Mike Whaling (30 Lines) 18.09.2024 39:03
In this episode, we sit down with Mike Whaling, President and Founder of 30 Lines, to explore how multifamily property managers can transform their marketing strategies with data-driven automation and centralized systems. Mike shares insights on how 30 Lines is helping multifamily businesses scale their marketing efforts by leveraging cutting-edge technology and data to streamline processes, impro...
EP201: The Secret to Operational Efficiency in Multifamily Property Management | Moshe Crane 15.09.2024 1:26:09
In this episode, we sit down with Moshe Crane, VP of Branding and Strategic Initiatives at Sage Ventures, to dive deep into how operational efficiency is transforming the landscape of property management. Moshe shares how Sage Ventures optimizes processes, reduces costs, and drives tenant retention by leveraging data-driven decisions and innovative strategies. From outsourcing non-core tasks to i...
EP200: How Canopy Analytics is Disrupting Multifamily Real Estate with AI Data Insights 11.09.2024 1:19:52
In this episode of the Digible Dudes Podcast, we sit down with Sunny Juneja, CEO of Canopy Analytics, to explore how AI and advanced analytics are disrupting real estate management. Canopy’s platform automates manual reporting, analyzes complex property data, and delivers actionable insights that drive operational efficiency and boost NOI (Net Operating Income). Sunny shares his journey from drop...
EP199: The Ultimate Moving Solution? Inside Updater’s Game-Changing Tech with Jenna Weinerman 07.09.2024 43:48
In this episode of the Digital Dudes Podcast, we sit down with Jenna Weinerman, VP of Marketing at Updater, to explore how their groundbreaking technology is reshaping the moving industry. Whether you're relocating across the country or moving a few blocks away, Updater simplifies every aspect of your move—from securing internet and renter's insurance to booking movers—all through one seamless pl...
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