The Crowded Market

Most B2B marketing teams are pouring budget into LinkedIn and waiting for leads that never arrive. Mark Woodland says the problem isn't the platform. It's how you're using it. Mark is the founder of Winbox, a specialist LinkedIn ads and strategy agency. In this episode, he makes the case that treating LinkedIn as a lead vending machine is the single biggest mistake in B2B marketing,...

Abi Markey is an experienced B2B marketer who went through two redundancies in three months and came out the other side with something most people in her position don't get: clarity. In this episode, she talks honestly about what burnout actually looks like from the inside, why marketers so often miss the early signs, and why chasing the next title can be the thing that breaks you. She also g...

In this episode of The Crowded Market, we explore why B2B marketing is struggling in 2026 and what senior marketers should be doing instead. Ivana shares lessons from managing a €2M marketing budget across eight countries, including: Why being “everywhere” is killing B2B performance Why early-stage B2B companies should stop chasing PR How to structure and outsource specialist marketing functions W...

In finance, pharma, and corporate B2B, the classic advice to “fail fast” can get you fired. In this episode of The Crowded Market , Global Social Media Manager Holly Kerr breaks down why experimentation is riskier in strict sectors, how marketers can still innovate without crossing compliance lines, and what happens when things go catastrophically wrong. Holly also shares a genuinely terrifying st...

Most B2B companies still treat YouTube as an afterthought. Long webinars, poor thumbnails, inconsistent branding and no clear strategy. In this episode of The Crowded Market, YouTube strategist Lee Glynn breaks down how business channels can start generating real inbound demand instead of sitting idle with a handful of subscribers. Lee shares the exact process he uses when auditing B2B YouTube cha...

George Terry, LinkedIn expert and co-founder of Inbox, joins The Crowded Market to expose the #1 mistake businesses make with LinkedIn ads — and how to fix it. We cover wasted budgets, audience targeting, retargeting, and the future of LinkedIn content. Essential listening for B2B marketers in 2025. 🎥 Watch on YouTube https://www.youtube.com/@TheCrowdedMarket 🎧 Listen on Spotify https://open.spo...