The Creative Operations Podcast 2.0

Show Highlights: Introducing Ashley Mitchell Ashley’s journey into creative operations Logistical challenges of a business with multiple brands Striking the right balance of brand integrity and local flair and flavor Local and centralized messaging is the skeleton of the story How do you get your franchisees to live the brand The importance of having a good vendor partner The criticalness of franc...

Show Highlights: Introducing Derrick Ableman Northeast Color's humble beginnings Creating unique brand experiences at scale The spirit of local franchisees The importance of brand guidelines in the local store Unique challenges found with digital signage The vital role of the franchisor Quotes: Kevin: What scaling in franchising really means “In the franchising world scale means not just automatin...

Show Highlights: Jessica Young's background in creative operations and work with Pica9, both on the client and vendor side. Levels of sophistication in automation in creative operations and training. The differences between end-user and administrative training and the roles they play. The importance of documentation that comes with training. A blended approach to customization and standardization...

Show Highlights: How Local Marketing Chaos Arises The Vicious Cycle Of Local Marketing Chaos Distributed Marketing Maturity Level 5 Essentials Of Scalable Local Marketing 3 Hurdles On The Road To Local Marketing Success Quotes: Kevin - Defining Local Marketing chaos: “A world in which folks are operating often without much of a plan, working with vendors of many different kinds, from local agencie...

Show Highlights: Let's talk about templating systems Brand culture compatibility Creatives and content management system as a skillset Are your assets consolidated? Working with the local marketing community Managing in-house workflow User roles and permissions Quotes: Kevin - A brief view of templating: “Templating systems have kind of become all the rage because so many different marketing depar...

Show Highlights: Marci's deep experience in the world of franchising Angelique's march to Handyman VPhood Local differences across franchisees Consistency in delivery across borders Vendor partnerships Agency compensation trends Quotes: Angelique - The community goal of Handyman Connection: “We're really working with our local owners to get buy in and community engagement to showcase everything we...

Show Highlights: How Big Is My Library? Problems solved by DAM What Jobs Do My Users Need To Get Done? Asset delivery Always check user experience Sharing Options Find a DAM champion Quotes: The problems that a DAM solves: “Duplication of assets, more and more time spent hunting and pecking for assets. Those are the kinds of problems that usually lead a creative operations team to look for a DAM.”...

Show Highlights: Gary's humble beginnings The evolution of files and assets across the years Let's talk print Identifying the right MarTech stack for your business and choosing the right tools to achieve your business goals The shiny object problem and solution Quotes: What Gary sees in technology today: “So much has progressed in technology, and believe it or not, the consumers, the people that a...

Show Highlights: Ben's journey to creative operations Changes in client-agency relationships Creativity and flexibility getting harder Finding "shapeshifting" talents Brand integrity, consistency, adaptability Quotes : What Kevin sees in clients nowadays: “The client, these days, at least, what we hear a lot, is the client is starting to clamp down on budgets and creating tighter and tighter boxes...

Show Highlights : Frank's DAM Journey Continuous DAM growth The costs involved in DAM implementation Must have DAM Champions Asset reuse for return on investment Quotes : Frank : “DAM is never finished, right. It's a living, breathing thing that changes, as companies change and evolve.” Frank : “There certainly are out of the box functionality that work really well. It has everything that you need...

Show Highlights: Peter and We are Acuity The balance between brand and local marketing The hurdles of maintaining brand consistency Tools & Trust What lies ahead for Local Marketing Hubs Quotes : Peter : "The savvy brands are winning, but the danger is that those that take their eye off this ball are gonna get left behind." Peter : “I think that in the world that we live in, the brands are key, an...

Show Highlights: Karen's background from both the client side and vendor side The value of a dynamic templating and reduction of one-off design requests Proper font usage and licensing Optimizing creative operation workflows Quotes : Karen : “Think of a template as something that can be used over and over again. So it lessens the one-off manual labor for administrators. It streamlines the campaign...

Show Highlights: Debow's background Evolving with social media User generated content The evolution from traditional to digital Local franchise support Quotes : DeBow : “Marketing has changed tremendously into digital with social media kind of coming into being the front runner of everything marketing, but every year is different as well.” DeBow : “Our guests are our best resource too, our user-ge...

Show Highlights: Emily's diverse background Creative operations in franchising Franchising before and after the pandemic The Digital Shift The Great Resignation Brand Integrity in franchising Quotes : Emily : “We were connecting with brand partners and folks who weren't even working with us yet to see how we could help them gather feedback from their systems and immediately start getting input int...

Show Highlights: Preston and his career managing digital assets for one of the leaders in the hospitality industry. DAM training and support to end-users DAM Integrations/Asset Migration tips and tricks What the future of Digital Asset Management holds Quotes: Preston : “I'll go back to really looking at our brand marketing our continent marketing teams, and having the DAM set up, so it helps them...

Show Highlights: Michele's career in the agency world and marketing What makes franchisees strong How brands help local marketers The role of brands and creatives in the market Franchisee-Brand Alignment Supporting franchisees Quotes : Michele : “I think it's really tailoring your communication to who you're talking to, and working with, in making sure that they understand what the brand has to of...

Welcome to this inaugural episode of The Creative Operations Podcast. Your guest host Chris Decker interviews Kevin Groome, CEO of Pica9 about the vision for the podcast and what to expect from coming episodes.   Kevin Groome is an expert in distributed marketing platforms and their impact on brand equity and brand integrity. He is a published author and speaker on issues in brand management, SaaS...