The Creative Operations Podcast 2.0

Through the lens of a fictional brand, Three Beans Coffee, on the CampaignDrive by Pica9 platform , Kevin illustrates the concept of a comprehensive one-stop shop for all marketing needs. The discussion focuses on key themes such as flexibility for users, brand control, and the plethora of options in approval, payment, and fulfillment. Topics such as organizing content by campaigns, the importance...

Get in touch with Chris: Chris Foust’s LinkedIn: https://www.linkedin.com/in/christopherjfoust/ Northpoint Recovery’s Website: https://www.northpointholdings.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across ev...

Visit https://thedigitalorganizer.com/pica9 for additional resources and stay tuned for more insights on creative operations in future episodes. Get in touch with Shawn: Shawn’s LinkedIn: https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9 Connect with Kevin an...

Get in touch with Laurie: Laurie’s LinkedIn: https://www.linkedin.com/in/lschiada/ Humana Website: https://www.humana.com/ Connect with Kevin and find out more about his work: Kevin Groome |  Pica9 Website: Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEM...

Get in touch with Shawn: Shawn’s LinkedIn: https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9 Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platfor...

Get in touch with Adam: Adam’s LinkedIn: https://www.linkedin.com/in/abartimmo/ Wray Ward Website: https://www.wrayward.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW!  https:...

In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management. Paul expands upon a distinctive approach that underpins Select Dental's success: the PRS framework. This acronym encapsulates the core principles of predictability, replicability, and scalability, which guide their strategies across the board. As they operate dent...

Highlight Quotes YARI - Problems when you are not thinking of the bigger picture when making solutions. “If you have all these duct taped solutions put together because you're kind of building as your team grows without thinking bigger picture. One, you're not getting the cost savings that you think that you're getting. And two, you're also not thinking about the future team members that you're go...

HIGHLIGHT QUOTES MELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations. “Having a streamlined and defined process for how requests come in. Having that overall strategy and those goals we're working toward, annual planning, and knowing that things will come up because they always do, but being able to track and vet those requests.” MELANIE - Strategic Integration: Leveraging...

In this episode, Kevin Groome provides a detailed breakdown of the cost of one-off design requests and emphasizes the importance of considering the visible costs of these requests. He highlights the impact of these requests on employee burnout and the need to prioritize strategic and creative tasks. He also discusses the benefits of streamlining the design request process and encourages clear comm...

Connect with Kevin and find out more about his work: Kevin Groome | Pica9 | Pica9.com YouTube Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.  BOOK A DEMO NOW!

Highlight Quotes RUSS: Simplifying inputs so that the experience is much smoother "It's how do we normalize the inputs and make sure the inputs are as great for any experienced client and we found that creates such a better output. For the inexperienced client that isn't thinking about the details, our process gets all the information required every single time. Then for the experienced client, wh...

Highlight Quotes KEVIN: Find the health of your DAM with transactions per session "When we see that there's at least 1 to 2 transactions per session, we know we've got a pretty good healthy DAM. If we find that our transactions are actually lower than our sessions, it usually means we need to look at either our keywording, our corporate taxonomy, our structure of categories and subcategories in th...

Highlight Quotes CHRISTINA: "Client mode" and sharing sales and marketing insights "I put together a lot of the campaigns and execute them across our channels, such as email, social, and events, but I love to get feedback, especially, from sales because sales reps are in the field on a day-to-day basis. I always say that sales can't work in silos and I think each group does great work when there's...

Highlight Quotes MATT: Discover the power of stories and use them to connect to an audience. "It was less and less about the specific design piece and more about how we tell stories and use the mediums that best connect with our audience. That is where I focus my efforts on. Helping the organizations as a kind of an 'intrapreneur' helping them connect with their audience and in doing so utilizing...

Highlight Quotes TROY: Taking individual personality-based models to be replicable "We're acquiring brands that have individual histories. Sometimes long-standing histories in the community and folks that have been there for 20 years. But we're not changing the brand component. We're bringing in operational marketing and sales plug-and-play opportunities." TROY: Go through a thorough process to fi...

Highlight Quotes HEATHER: Rallying the lower performers and giving them opportunities "They're not going to be able to do it themselves but if we put an offer out to them, make it compelling, and make it easy for them to opt into, then that does raise their business for them. It does help them serve more people and become more successful." HEATHER: Make sure that the message gets across to everybo...

Highlight Quotes AMY: Own the brand and row in the same direction "So when you're always focused on what the customer/member/patient experience is going to be, and we all have a common belief of what our key tenets are of our brand, which is all focused on customer experience, that allows you to have the right dialogue, the right healthy debate, the right back and forth to really get at the best e...

Highlight Quotes CASEY: Diversity, equity, and inclusion in the workplace "DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or down to sales materials for our partners and B2B clients, and it's a lens through which we look at all times." CASEY: Creative ideation brought by the younger workforce "I was a hand-raiser when it came...

Highlight Quotes KEVIN: Auto approval of user accounts significantly impacts adoption "When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption statistics go down significantly." KEVIN: Give users the ability to define the level of permission they need "...

Highlight Quotes KIMBERLY: Location is a big driver for the locations that survived "I think it has been location specific. Five of our nine restaurant locations are based near some kind of body of water. And so of course, those were the ones that tended to see people coming back more quickly. There's opportunities for outdoor dining for those who weren't quite ready to eat indoors again. Of cours...

Highlight Quotes MELISSA: Use software to hone in on customer experience "Once you have the data to back that standing that you are the experts in the industry and you are doing the things, it kind of changes the story, just a little bit." MELISSA: Making smart decisions even with limited resources "Data is the foundation of understanding your customer, your client. There are so many great resourc...

Highlight Quotes STEPHEN: Overcome anxiety that operations leaders must have all the answers  "The biggest thing you need is a plan, not necessarily the answer because I think a lot of leaders in that place, feel like I need to have it all figured out. I need to be able to understand what this is. That's not the way we solve problems." STEPHEN: Connecting operations concerns with the bigger pictur...

Highlight Quotes KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests "Below the waterline, there are all kinds of costs that are imposed on the organization by one-off design requests that aren't so easy to measure as minutes that can be translated into dollars." KEVIN: A simple creative services intake form...

Show Highlights: Introducing Scott Schmidt What it takes driving creative operations at PwC The importance of having a single system of record for your in-house team The importance of creating technology planning horizons Keeping an eye on the overall quality of brand voice and brand consistency The importance of team bonding and team cohesion Quotes : SCOTT: The importance of having a single plat...