The Communicate Influence Podcast

There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as...

We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning.  Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation “When my dad got sick and passed away that was the first time so...

The role of an internal communications team varies greatly from business to business.  But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task -  disseminating an organization's narrative, and making sure that employees understand it. Says Ben: “This is everyone’s job. Is not a job title. It really nee...

Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line.  In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok. Use this model and share Lachlan says his...

It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also get a look into the challenges s...

This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard , a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead without strong communication skills "The...

If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since...

Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a business and place its future in jeopardy. Kev...

There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support  communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help. The first episode interview with Lachlan Kirkwood, a digital mar...

Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz . Ronsley has conducted more than 900 interviews and says he gets better with each one. Ronsley is an author, entrepreneur, a...

Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever.  So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take care of ourselves  Integrated nutrition health coach Liza Baker gives a comprehensive di...

The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19. In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada. Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactiv...

This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute. Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR). Sarah...

Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology.  People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit co...

Starting a podcast, with guest Marc Guberti Starting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience! The episode follows on from last week's conversation with Marc about ageism young people face, as well as his work ethic and tremendou...

Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all been a piece of cake. He's encountered a...

Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer! If you like the show, please consider buying u...

The secrets behind brand ambassadorship This week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago. [Consider giving a small tip: If you enjoy this podcast,...

In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life. In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses...

Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation. Author of the reputation m...

Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020 ). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content. Consider giving a small tip: If you enjoy thi...

Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint. Consider giving a small tip: If you enjoy this podcast, please consider leaving a...

In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona. Consider giving a small tip: If yo...

For a podcast host, there is nothing more exciting and fulfilling than interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona. In this episode, Gaetano explains how he studied marketing but...

Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development. Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that m...