The Communicate Influence Podcast

Sheelagh Caygill and Mariya Delano , CEO of Kalyna Marketing , explore the evolving role of generative artificial intelligence (AI) in marketing and creativity. Mariya discusses how she integrates AI into workflows. Kalyna Marketing uses AI for streamlining admin tasks, automating repetitive processes, and enhancing efficiency in areas such as data analysis, scheduling, and customer segmentation....

In the first full episode of season two of the Communicate Influence podcast, I have an engaging conversation with Bob Pickard , public relations counsel to names in the news and leadership communication authority, on the transformative role of artificial intelligence (AI) in PR and communications. Bob, a seasoned PR professional, shares insights from his lecture late last year at Boston Universit...

Hi, we're excited to announce that after a long break, the Communicate Influence podcast returns. The first five or so episodes of season two will focus on artificial intelligence from all angles. Be sure to listen and sign-up for our newsletter to avoid missed a guest who matters in your industry. Transcript: Welcome to the Communicate Influence podcast. It's been about two or three years...

Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there.  If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s episode is a must-listen! Tuning in, you’ll hear...

It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences. Carl Robinson, a podcast consultant and voice tech pro based in France. He owns a podcast consulting agency called Tizz Tech . Carl explains that lots of brands are experimenting with voice technologies in different ways to determine what works, and to...

Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO . Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.  He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. I...

Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room.  It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation. Any presenter would feel badly. But only a handful would feel so affected y the experience that they'd eventually go on to writ...

Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. In this episode, you will discover Alain&apos...

This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners.  Karen and Mack are the the co-founders of Taproot Publishing , an Edmonton-based media company whose mission is to help communitie...

In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day .  This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization. Kim says the first thing that you should do is cons...

In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day. Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like a free Twitter management class! If you...

Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead.  He...

It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information. With this definition, it's easy to see how a leade...

Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing. The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop a whole new set of traits to succeed in these ind...

Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with their Twitter following of thousands, or receiving a L...

Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism "I don't think you can do anything without a podcast anymore," Kathleen observes. "Eve...

This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great. Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers feel about you. "When they, when you sa...

Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Tizz Tech and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience. The issue could come down to the quality of transcriptions generated by platforms...

Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website.  He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode...

COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores.  In this episode, Kevin McCall, founder and technology lead with Podmot...

Voice technology is set to have a significant impact on the podcasting work flow in the coming months.  This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio.  Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including interviews, content marketing, and audio content pr...

A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such...

We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate because they're tired - althou...

Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment.  The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake.  "In recent times, especially since Trump and particularly since COVID-19, we've reached the point...

There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them.  That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and hig...