The Brandtelling Podcast

As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by yo...

If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings somet...

As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to...

In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves. With proper guidance and a bit of c...

Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer’s success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It’s like a special thumbprint that you leave with your clients. How can brands take that formula and use it with th...

As a business owner or founder, there is no better friend you can have then a knowledgeable accountant. Not your graphics designer, not your web developer, and sorry to say — not even your branding expert — can provide you with the level of guidance and direction that you get with an experienced accountant. But, as an industry? They seem kind of boring. Some accountants can appear a little stuffed...

As the owner or founder of your brand, you are likely the person who knows the most about everything your brand has to offers your customers. You’re the main technician. You’re the main salesperson. You’re the man. Or woman. Or person. What happens when your business starts to grow? Then you begin to hire a sales team - and train them - and hope they can do the same job as you. But will they know...

Every business owner and founder knows the feeling of “imposter syndrome.” We feel like we’re not who we say we are when meeting with people. Our websites must be describing other people and worst of all — we feel like at any moment, we’re going to get caught and called out, like in some movie. Here’s the thing - that’s all natural. For most owners and founders, your first business is also the fir...

We used to say that “Armies run on their stomachs.” But every business owner knows that your business runs on technology. Without the right technology, you’re way behind your competitors. Some of the trouble starts when you fall down the rabbit hole of buying and maintaining tech for your business. But you don't need to be tech geniuses to figure out your IT. That’s what MSPs — or managed services...

You know our least favorite word of all time?   It’s entrepreneur . We can’t stand it.   We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word.   According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”   What makes them diff...

There is a word that strikes fear in the heart of every founder and business owner, no matter the size of your business — Lawyer. Did you get a chill just now? It’s like seeing a cop on the side of the road when you know you’re driving a little too fast. We hate seeing cops sitting beside the road when we’re driving a little too fast, but we love seeing them drive by when we’re having a problem. L...

We're not fans of what’s often called “inside baseball” — the details and minutia of an industry. It can be fun talking shop and spilling the tea about others in your industry, but people outside your industry are not always as interested. Having said that, we *are* going to talk a little inside baseball about branding, marketing and websites — focusing as always on what that means for owners and...

If you're a founder, owner or entrepreneur there is a good chance that you've considered whether your business offers something unique and different. But how many of us think about whether our product or service is actually "innovative?" And what does it mean to innovate anyway? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast . Our guest for this episode is an exp...

If you live with your partner, there’s more than a 50/50 chance you’ve worked on some type of home construction or decoration project together. There’s also more than a 50/50 chance that you and your partner argued during the project. What if your brand depended on strong collaboration with your partner to achieve your client’s vision? How do you put aside all the internal domestic issues to build...

When is the last time you attended a wedding, a corporate event or a big backyard party? They’re fun, your friends and family are there — it can be a little loud and chaotic — and at the end of the night you go home, with a lot of great memories and the designated driver behind the wheel. But guess who got there way before anyone else and left after the final guest staggered out? The event planner...

You probably have a special memory of going to a grocery or supermarket as a kid growing up. Maybe you went with your mom, dad or grandmother. But what if you actually grew up in the family business? That’s what we’re going to discuss on this episode of The Brandtelling Podcast . Today’s guest is Edwin Gutierrez, vice president of Gala Supermarkets , a family-owned business. Gala is a specialty gr...

You dream of owning your own home. We all do. But buying or selling your home is second in joy only to working with a used car salesman. You feel pressured. You feel unsure. You feel like this should be someone else’s job. And that’s why you work with a real estate broker who you like and trust — whichever side of the buying/selling table that you find yourself sitting at. If you’re that broker, y...

Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint. But what happens when your brand takes a left turn? In this episod...

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses. It’s natural. But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other business stakeholders. I think that’s the wrong thin...

In this episode of The Brandtelling Podcast, co-hosts Arthur Germain and Asaf Bochman speak with Mitch Brendle, president and founder of Integrity Expediters. Mitch discusses the challenges of explaining to customers, partners and employees how to understand what his business does and how it is different and absolutely necessary for homeowners.   We discuss ways to tell a brand story so that custo...

Welcome to The Brandtelling Podcast 2.0 where we are taking branding discussion to the next level. The Brandtelling Podcast is brought to you by the team at Brandtelling with your host Arthur Germain, Principal & Chief Brandteller at Brandtelling , and co-host Asaf Bochman, Brand Chef at Boch Creative . This podcast is for business owners, founders and entrepreneurs to better understand the im...

Why ain't your MSP brand getting the love it deserves? I've got some thoughts. === 01 - You think brand strategy and storytelling are luxuries. If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out. 02 - You don’t think that a strong brand matters for selling. Good salespeople are wor...

Ever wonder why your brand isn't turning heads? I've got some thoughts. === 5 thoughts about why your business brand isn’t turning any heads. 01 - Lost in Translation Is your brand echoing the same messaging as your competitors? Differentiation is crucial in a crowded market. Develop a unique selling proposition and brand voice to avoid being another "me too" brand. 02 - Message...

Ever wonder how to "get your name out there?" I've got some thoughts. === Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons. 01 - Not sure what you want to say. Your own unique and differentiated perspective should be the foundation for every article you write, social media...

Ever wonder why you're struggling to connect with your copy? I've got some thoughts. Hint: Me, me, me, me. === Many brands struggle to overcome the instinct to talk about themselves. That is a challenge for five reasons. 01 - Your copy feels self-congratulatory. You like you, and that’s ok. But if all your blog posts, news releases and LinkedIn shares begin to sound like you’re a character...