The Anthony Amen Show

Send us Fan Mail A flying Tesla might never be part of your commute, but the branding lesson is painfully practical: people buy confidence. We start with the hype and work backward into what “brand confidence” actually means for real businesses, real pricing, and real trust. If you have ever wondered why a stunt can move more product than a discount, this conversation puts words to what customers...

Send us Fan Mail Most businesses lose leads for one painfully simple reason: they respond too slowly. We sit down with Skylar, the guy behind our marketing and lead nurturing, to break down what happens after someone clicks a Meta ad, fills out a form, and lands in your CRM. We talk about why “speed to lead” is a real competitive advantage, what a lead nurturist actually does all day, and how we h...

Send us Fan Mail Your gym can be “crushing it” on sales and still be one bad month away from panic. That’s the trap we dig into with Megan, our CFO, as we unpack the most common financial mistakes gym owners make and the simple fixes that change everything fast. We start with the big one: cash basis versus accrual accounting. If you’re recognizing revenue only when money hits your account, prepaid...

Send us Fan Mail Most people don’t stay stuck because they’re lazy. They stay stuck because they’ve already paid so much to get where they are and walking away feels like admitting they were wrong. We get real about the sunk cost fallacy and how it quietly shows up in business, friendships, and even the way we spend our nights, our attention, and our energy. We start with a simple poker-style exam...

Send us Fan Mail Somebody getting a scholarship should be a win for everyone, so why does it sometimes turn into the most frustrating kind of loss? We sit with a tough moment on the Rebuild Scholarship: a recipient takes the free 12-week transformation, cancels repeatedly, then disappears when it’s time to finish the documentary and own the process. It’s disappointing, but it’s also a real-world l...

Send us Fan Mail In this episode of The Anthony Amen Show , Anthony Amen and Yaw dive into what it really takes to step away from the day-to-day operations of a business without losing the relationships, culture, and client experience that made it successful. Anthony shares his experience transitioning away from being the person clients and employees relied on, and the challenges that came with te...

Send us Fan Mail What if the biggest thing slowing down your business is how complicated you've made it? 👀 In this episode of The Anthony Amen Show , Anthony Amen and Yaw break down the lessons they learned from The Tesla Way and how those principles can completely change the way you run a business.  Anthony shares how he immediately applied the book's principles to his own business, qu...

Send us Fan Mail Trusting your employees is important. But can trusting them too much actually hurt your business? 👀 In this episode of The Anthony Amen Show, Anthony Amen and Yaw have a raw conversation about employees, accountability, toxic employees, hiring, firing, leadership, and business growth. Anthony shares one of the biggest lessons he has learned after nine years in business: trusting...

Send us Fan Mail You hit a million. What did you pay yourself? This episode is what an outside operator sees in the first three seconds inside a gym doing a million a year. Finance. Marketing. Operations. No fluff, no ego, and no hiding from the real problems. The free teardown offered in this episode is closed and is not coming back. Want Anthony to tear down your business? The Teardown is $2,500...

Send us Fan Mail You usually know before you actually fire them. The missed deadlines. The repeated mistakes. The excuses. And eventually, the best people start feeling the impact. In this episode, we break down when it's time to let someone go, how accountability changes the decision, and why keeping the wrong person can cost you more than firing them. Second chances or clean cuts? Watch the...

Send us Fan Mail Insurance might cover the visit, but is it covering the care? In this episode, Dr. Mike Aguino breaks down what really happens behind the scenes of physical therapy clinics, from insurance reimbursements and burnout to why great patient outcomes often come down to education, movement, and accountability. We also dive into the future of rehab, the gap between physical therapy and p...

Send us Fan Mail A strong marriage isn't built by simply staying together. It's built by continuing to notice, communicate, and choose each other even after the honeymoon phase is over. In this episode, we break down the red flags that can damage a relationship, why date nights and personal space still matter, and how trust, fairness, and accountability can keep small problems from becom...

Send us Fan Mail When a client says, "You're too expensive," the worst thing you can do is lower your price. In this episode, Anthony and Yao break down how to handle price objections, communicate value instead of cost, and attract clients who respect what you bring to the table. They also discuss scarcity, free work, follow-ups, and why confidence in your pricing starts long before...

Send us Fan Mail The biggest lie you can tell yourself is that someone else is responsible for your life. Your environment matters. The people around you matter. But at the end of the day, you're the one making the decisions. In this episode, we break down what it really means to be "self-made," why your circle shapes your future, how guilt keeps people trapped, and why taking owner...

Send us Fan Mail Your life can change because of one conversation. For Shane Wend, it started with a simple comment and became a lifelong commitment to health, discipline, and helping others perform at their best. In this episode, we talk about building confidence through action, taking risks as an entrepreneur, hiring the right people, and why your audience matters more than your service. What&ap...

Send us Fan Mail You can't fix what you refuse to look at. Checking your bank account, tracking your spending, and knowing where your money goes sounds basic. But awareness is where financial accountability starts. It doesn't matter how much you make if your lifestyle grows faster than your income. More money won't fix habits you refuse to control. Do you actually know where your mo...

Send us Fan Mail Everyone wants to become a trillionaire. Almost nobody wants to pay the price. Extreme success demands extreme sacrifice. It costs time, comfort, relationships, and years of relentless focus that most people will never see. In this episode, we break down what it really takes to build at the highest level, why mission comes before comfort, and the trade-offs that come with chasing...

Send us Fan Mail Most people chase money while neglecting the one thing that makes earning it possible. Your health isn't a luxury. It's your foundation. If your energy is low, your sleep is broken, and your habits are falling apart, your business, career, and relationships will eventually follow. In this episode, we talk about why fitness is leverage, how small daily habits build discip...

Send us Fan Mail Most people don't have a pricing problem. They have a value problem. If your first instinct is to discount, you're training people to buy based on price instead of results. Free work can build trust. But if you keep giving away what works, don't be surprised when people stop valuing it. In this episode, we break down when free is smart, when it's self-sabotage,...

Send us Fan Mail Most people think accountability means admitting when you're wrong. It doesn't. Real accountability is taking ownership and changing your behavior. That's where growth happens. In this episode, we discuss why accountability is leverage, how boundaries create healthier relationships, why some people stay stuck in the same patterns, and how leaders can create stronger...

Send us Fan Mail Hiring your friends feels like loyalty until the first time you need to correct them, cut their hours, or fire them. We talk through the real cost of mixing friendship and payroll, why it almost always backfires, and how we learned to set rules that protect the business without treating people like robots. If you’ve ever felt guilty for being “too blunt” as a boss, this conversati...

Send us Fan Mail Blame feels like relief for about five seconds, then it quietly steals your power. Yaw and I are taking this show in a sharper direction by focusing on accountability and how personal responsibility creates real leverage, in your business, your relationships, and your mindset.    We start with a blunt leadership lesson from entrepreneurship: hiring friends because you like them is...

Send us Fan Mail A birthday can be a party, or it can feel like a receipt that shows exactly where your time went. That tension is where we start. I’m turning 36, and I’m honest about the part I hate: birthdays remind me that time is moving, goals still feel far away, and “later” is not a strategy. From there, Yaw and I get into the mindset that actually helps me: urgency without recklessness, spe...

Send us Fan Mail Most raise advice I hear is built on hope: work hard, wait long enough, and eventually somebody notices. I don’t buy that. I believe if you want more money, you need leverage and leverage comes from measurable value. In this episode, I break down a cleaner, tougher, and more practical approach to salary growth. I talk about how to connect your work directly to business growth, how...

Send us Fan Mail In this episode, I sit down with Andrew to hear the real story behind building a martial arts studio that has survived for 31 years. We talk about the setbacks that shaped him first, from pursuing criminal justice and trying multiple times to become a police officer, to finally reaching a breaking point where he had to ask himself: What do I actually control, and what do I do next...