The Ad Podcast

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with re...

As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions. Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment. Key Themes Covered: Designing c...

As classic sports sponsorships deliver lower digital engagement, brand teams face the challenge of connecting authentically with modern fan communities. At the same time, many automated online sales channels are seeing lower returns due to widespread inbox spam. Dylan Conroy sits down with Jack Adler, Founder & CEO at Out2Win, to discuss how their venture-backed platform helps brands launch su...

As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping. Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explo...

Relying entirely on static slide portfolios can expose emerging creative agencies to declining client conversion rates and high procurement resistance. Dylan Conroy sits down with Damaune Journey, Global Chief Growth Officer at 72andSunny, to outline the structural framework used to transition legacy account acquisition models into unfragmented experiential marketing networks. Experiential New Bus...

As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism. Dylan Conroy sits down with Dani Cushion, Chief...

Relying on traditional demographic categories and static company profiles can expose enterprise brands to high campaign fragmentation and falling consumer resonance. Dylan Conroy sits down with Chaucer Barnes, Chief Marketing Officer at Translation and UnitedMasters, to analyze the framework for converting standard ethnic marketing models into unfragmented identity tracking networks. Shifting to I...

Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies. Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint. Moving Past Transaction Layers: How to structur...

Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior. Dylan Conroy sits down with Dean Broadhead, Founder and CEO of Broadhead, to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks. The AEO Playbook: How structuring digital asse...

Operating entirely inside highly commoditized price competition can expose legacy industrial businesses to falling profit margins and extreme market indifference. Dylan Conroy sits down with Scott Gardner, CEO and Co-Founder of Liquid Agency, to detail the operational framework used to transition traditional manufacturing networks into experience-led design entities. The Decommoditization Playbook...

Relying entirely on dry corporate updates can leave B2B marketing teams with falling click-through rates and high target audience indifference. Dylan Conroy sits down with Heather Freeland, Chief Brand Officer at LinkedIn, to unpack the operational blueprint for converting cold company pages into unfragmented human storytelling networks. The Verified Identity Blueprint: How building an identity la...

Relying purely on disruptive digital banner ads can expose consumer brands to high audience fatigue and lower conversion performance. Dylan Conroy sits down with Melissa Hobley, Global CMO of Tinder, to analyze the framework for converting core product insights into unfragmented vertical entertainment networks. The Branded Entertainment Pivot: Why integrating product breakthroughs into original sh...

Relying entirely on isolated creative concepts during agency reviews can leave enterprise brands without clear blueprints for real-world execution. Dylan Conroy sits down with Laura McAllister Davis, Chief Client Officer of Publicis Production U.S., to examine the framework for positioning scalable production assets at the core of multi-channel brand distribution networks. The Production Pitch Imp...

Relying purely on programmatic platform distribution can expose heritage brands to message fragmentation and diminish overall user trust. Dylan Conroy sits down with Elizabeth Herbst-Brady, Chief Revenue Officer at Condé Nast, to map out the playbook for transitioning legacy publishing systems into unfragmented multimedia networks. Strategic Brand Modernization: How Condé Nast restructures traditi...

Relying entirely on traditional retail pathways can expose emerging food brands to high slotting fee barriers and logistical disruptions. In this episode, Dylan Conroy interviews Starr Edwards, Founder and CEO of Bitchin' Sauce, to examine the operational framework for scaling a bootstrapped community recipe into 7,000 grocery store locations worldwide. The Farmers Market Engine: How tracking...

Relying on traditional commercial templates often leads to forgettable ad campaigns that fail to hold consumer interest in an over-saturated digital marketplace. In this episode, Dylan Conroy interviews Andrew Panay, Founder and CEO of Panay Films, to unpack the operational blueprint for applying a cinematic storytelling lens to global brand distribution. The Filmmaker-Talent Alignment: Why shifti...

Operating a primary economic vertical under standard public-sector constraints introduces significant market timing friction and structural risk for developing regions. In this episode, Dylan Conroy sits down with Sanju Luidens, Chief Marketing Officer of the Aruba Tourism Authority, to break down the institutional framework for privatizing national marketing systems and implementing high-value de...

The structural gap within massive agency holding companies frequently leaves mid-market enterprise brands suffering from diluted attention and inefficient media allocation. In this episode, Dylan Conroy sits down with Swapnil Patel, Co-President of Attention Arc, at their Manhattan office to map out the blueprint for unfragmented media execution and modern attribution networks. The Agency Holding...

Standard media execution models face steep performance drops due to fragmented campaign tool dashboards and manual button-clicking busywork. In this episode, Dylan Conroy sits down with Dane Kunkel, SVP of Performance & Transformation at Horizon Media, to map out the workflow automation and data security frameworks needed to scale modern agency performance. Strategic themes analyzed include: T...

Nisha Morris is a highly accomplished executive in the fields of healthcare, public service, and global technology. She currently serves as the Senior Vice President and Chief Marketing and Communications Officer at City of Hope, one of the largest cancer research and treatment organizations in the United States. Professional Career City of Hope (2018–Present): Since joining the organization, she...

Patrick Dillon is a prominent serial entrepreneur, growth consultant, and the Founder and CEO of WISE Digital Partners , a full-service digital marketing agency that has twice been named to the prestigious Inc. Magazine 5000 list of America's fastest-growing private companies. Over a highly successful twenty-year career, Patrick has founded more than ten companies across marketing, SaaS, and t...

Nerissa Sardi is a prominent marketing executive, advisor, and community builder specializing in B2B marketing leadership, community growth, and organizational design. Here is a short overview of her background and key roles: Club CMO: She serves as the Executive Director of Club CMO (formerly The CMO Club), a major global member organization that connects chief marketing officers and senior brand...

How do global digital commerce leaders ditch standard multi-month planning cycles to scale brand communication and supply chains alongside real-time culture? This episode features Lisa Zlotnick, Head of Brand PR at SHEIN, detailing the operational frameworks that power real-time retail execution. Discover how to replace slow predictive planning horizons with data-backed micro-batch testing loops,...

The modern performance marketing framework is broken, driven down by rising customer acquisition costs and the steady decay of organic reach on traditional networks. In this episode, Nicole Collins, co-founder of 213Deli and former founding team member at Ipsy, outlines the structural adjustments brands must make to thrive within algorithmic social media marketplaces. Deconstructing early-stage su...

Troy Snyder & Randy Levine Co-Founders & Driving Forces behind Wonderful Foundations and Wonderful FieldTrips Troy Snyder and Randy Levine are the collaborative engines reshaping the intersection of infrastructure, technology, and experiential education. Troy is a foundational digital media pioneer who built the "plumbing" of the early streaming internet as the co-founder of Nine...