The Ad Podcast

Nicholas Spiro , Chief Commercial Officer at Viral Nation —a global social-first transformation group that merges creator marketing, media buying, and AI-powered brand safety. Nicholas is a veteran platform leader who had a front-row seat to the evolution of digital ads during his tenure across Meta , Twitter , and Snap Inc. before taking the commercial reins at Viral Nation. Serving on the Board...

As AI tools and vibe coding lower the technical entry barrier across digital platforms, enterprise marketing and product leaders face intense pressure to overhaul lifecycle engagement strategies. In this episode, Liron Biton, Group Manager of Lifecycle Marketing at Elementor, reveals how his team transformed traditional retention models across an ecosystem powering 40% of the web. Key Tactical Blu...

Maggie Reznikoff is a creator economy executive, influencer marketing authority, and the Chief Client Officer at Open Influence. Starting her career in public relations at PR agencies including Ketchum , Reznikoff joined Open Influence in 2017. Over eight years and six promotions—culminating in her elevation to Chief Client Officer—she has built and scaled the agency's global client experience...

As corporate leadership demands strict financial accountability, CPG brand marketers must move beyond surface-level ROAS to prove incremental sales impact. In this episode recorded live at Grocery Shop, host Dylan Conroy sits down with Dan Eisenberg, CMO of Blue Chip, to discuss the evolution of commerce marketing and retail media networks. Key Topics Covered: - Transitioning from standard ROAS me...

Karim Leduc, Founder and CEO of DULCEDO — a premier multidisciplinary talent management agency, representing over 600 top-tier content creators, professional athletes, actors, models, and esports stars. Karim is a pioneer of the creator economy who launched DULCEDO as a modeling agency in 2008 before establishing on of the very first dedicated influencer management companies. Over the years, he ha...

Mulenga Agley is a London-based growth strategist, marketing technologist, and entrepreneur best known as the Founder and CEO of Growthcurve, a tech-enabled growth marketing and performance agency that scales venture-backed startups and modern brands.

Erik Huberman, Founder and CEO of Hawke Media—one of the fastest-growing digital marketing consultancies in North America. Erik is a serial e-commerce entrepreneur who built and sold two companies by the age of 26 before founding Hawke Media to solve a fundamental industry problem: how brands access top-tier marketing talent without getting locked into rigid, expensive traditional agency contracts...

Robb Fahrion is an e-commerce growth strategist, performance marketing executive, and the Co-Founder & Partner at Flying V Group, a digital marketing and advertising agency headquartered in Irvine, California. Fahrion holds a B.S. in Business Administration with a focus on Marketing and Finance from Chapman University . Before co-founding Flying V Group alongside his brother Tyler, he gained c...

Jeff Matisoff is a global media executive, growth strategist, and the CEO & Managing Partner, North America at The Brandtech Group. With over two decades of leadership in digital advertising, media transformation, and marketing technology, Matisoff previously served as a Partner at Jellyfish and held senior executive roles across Omnicom and WPP —including serving as Global President of WPP&#3...

Ali Ugarte-Martinez, Co-Founder and COO of Foodie Tribe and Camino Collective . Ali is an agency leader and creator economy expert who built a multi-million-dollar influencer network connecting over 3,000 food and beverage creators with global brands across the US and Europe. From negotiating six-figure single-post brand deals to managing full-funnel social strategy for CPG giants and restaurant g...

Dan Kabakov is an e-commerce growth strategist, certified Google Partner, and the Founder & Lead Google Ads Specialist at Online Labs. With over a decade of experience managing paid search and Performance Max campaigns for 50+ e-commerce brands, Kabakov specializes in scaling direct-to-consumer (DTC) storefronts through data-driven optimization and systematic account frameworks. He is the crea...

Libby Morgan is an executive leader and the Chief Executive Officer at NOVUS Media LLC. She brings extensive international experience building and leading cross-disciplinary teams across North America, Europe, and the Middle East, driving omnichannel growth and media strategy for tier-one global brands like Nestlé .

Scott Spencer is the CEO and Co-founder of Rewarded Interest, a privacy-first identity platform and browser extension designed to eliminate cookie consent fatigue and restore consumer control over digital tracking. Before founding Rewarded Interest, Spencer spent over 25 years shaping the programmatic advertising landscape. At DoubleClick, LLC , he developed the industry's initial ad exchange...

James Donner is a performance marketing executive, adtech strategist, and the Founder & CEO of Adology ( getadology.com ). Prior to founding Adology, Donner spent over a decade leading media investment and digital strategy at enterprise agencies. He served as a senior media investment lead at Media. Monks and played a pivotal role in scaling Decoded Advertising into a 200-person performance ma...

Blake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge. With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major health...

Arda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube...

Alex Lloro is a digital marketing consultant, growth strategist, and the Founder & Managing Director of All Marketing Services. With over 25 years of experience bridging software engineering, IT, and performance marketing, Lloro specializes in full-funnel digital advertising, conversion rate optimization (CRO), and paid acquisition strategies for startups and mid-market enterprises. He began h...

Douglas "Doug" Zarkin is an award-winning brand architect, executive marketing leader, speaker, and author. He was most recently the Chief Marketing Officer at Take 5 Oil Change (under Driven Brands), overseeing brand strategy, customer experience, and retail growth across hundreds of franchise locations. Prior to his role at Take 5, Zarkin spent over a decade as the Chief Marketing Officer at Pea...

Chip Malt (Bradford "Chip" Malt) is an e-commerce entrepreneur, growth strategist, and the Co-Founder & CEO of Made In Cookware. Before founding Made In, Malt built his career in software engineering, data analytics, and performance marketing, leading digital strategy and customer acquisition efforts at companies like WeSpire and Culinary Concepts. In 2017, he teamed up with childhoo...

Shlomi Ron is an author, keynote speaker, and visual storytelling executive who operates at the intersection of brand narrative, cognitive AI, and strategic decision-making. He is the Co-Founder & CMO at Decision Advantage AI as well as the CEO & Founder of the Visual Storytelling Institute (VSI). At Decision Advantage AI, Ron leads brand strategy and go-to-market messaging for advanced AI...

Raymond 'Reigns' Tembo, Digital Marketing Specalist, Simply Black Media—one of the premier independent media, data, and communications networks operating across sub-Saharan Africa. Raymond is a pan-African media leader who has spent over 15 years building integrated, data-driven advertising infrastructure across emerging markets. From navigating fragmented local media ecosystems to executi...

Bill Harper, CEO and Chief Creative Officer at BrandBossHQ—a strategic branding and storytelling agency that has generated over $2.5 billion in net new revenue for more than 300 brands. Bill is a serial entrepreneur who has founded and built four successful agencies, winning over 100 industry awards for his work with category heavyweights like Denny’s, Carfax, Ryobi, Bosch, Michelin, and Delsey Lu...

Jason Mitchell is a social media strategy pioneer, agency executive, and the Co-Founder & CEO of Movement Strategy. Starting the agency from a college dorm room, he has scaled Movement Strategy into a premier 150+ person social-first marketing agency with major hubs in New York, Denver, and Los Angeles. Under his leadership, Movement Strategy crafts breakout social campaigns and community-firs...

Jason Rhoads is a digital marketing executive, AI innovator, and the CEO & Owner of Rhoads Creative, a full-service digital agency focused on high-performance strategy for homebuilders, remodelers, and construction brands. Taking over the business originally founded by his parents nearly 35 years ago, Rhoads leveraged his academic background in statistics and financial analytics to transition...

Edwin Choi is an e-commerce growth strategist, entrepreneur, and the Founder & CEO of Jetfuel Agency (jetfuel.agency). Founded in 2017 after years of working in-house as a DTC operator, Choi built Jetfuel to eliminate the inefficiency, wasted ad spend, and surface-level tactics common in traditional agency models. Under his leadership, Jetfuel Agency operates as a performance and growth engine...