The Abogados Now Podcast

Two weeks ago, Anthropic — the company behind Claude — released a version built specifically for lawyers. It's called Claude for Legal, and it's designed to do actual legal work, not just answer questions. In this video, Hugo E. Gomez breaks down what it does, why it matters right now, the one rule you cannot skip, and exactly how he's advising clients to start using it without gett...

Going from $2 million to $20 million in annual revenue isn't about spending 10 times more. It's about building better systems in the right order. In this video, Hugo E. Gomez breaks down the exact five-phase marketing playbook Abogados Now uses to take PI firms from seven figures to eight — channel by channel, phase by phase. From fixing intake and installing attribution before spending...

Most law firms say they serve the Hispanic community. Very few build an experience that actually feels like home. In this episode, Hugo E. Gomez sits down with Lisandra Matos, personal injury attorney and founder of Matos Law Firm in Colorado, to break down the three steps any attorney can take to make their practice feel safe, familiar, and trustworthy for Spanish-speaking clients. From quality-o...

Most law firms confuse their website with their landing page — and it's costing them cases every month. In this session from the Abogados Now 2026 Summit, our team breaks down the seven conversion killers she sees most often in legal landing pages, what a high-converting page actually looks like, and why the difference between a website and a landing page is the difference between building tr...

Laura Ramos James didn't start with billboards or TV commercials. She started with Facebook because she couldn't afford them — and built an eight-figure personal injury law firm in Austin, Texas off the back of it. In this episode, Hugo E. Gomez sits down with Laura to break down her full social media strategy, why authenticity consistently outperforms production value, how she manages c...

Ana Gabriela Urizar didn't want to be on social media. Then she watched her community make life-altering immigration decisions based on TikTok misinformation — and everything changed. In this episode, Hugo E. Gomez sits down with Ana Gabriela, founding partner of Urizar Legal Group in NYC, to break down how she built a massive following educating Spanish and English-speaking immigrant communi...

The Google search results page looks completely different than it did two years ago. Ads used to own the top of the screen. Now AI overviews do — and if your firm isn't showing up there, you're falling below the fold where almost no one scrolls. In this video, Hugo E. Gomez and Abogados Now Head of Paid Media Ali Gonzalez break down every major shift happening in Google Ads in 2026 — fro...

What if you could automate intake, generate documents automatically, and redline contracts inside Microsoft Word — starting at $83 a month? In this episode, Hugo E. Gomez sits down with Dorna Moini, CEO and founder of Gavel, to walk through exactly how the platform works and why solo and midsize firms are adopting it faster than any other segment. From a live demo of Gavel Exec's AI co-pilot...

Nearly every agency in legal marketing is selling some version of AI SEO right now. Most of them just renamed their existing services, slapped a premium price on it, and called it a day. In this video, Hugo E. Gomez breaks down exactly what's a scam, what's actually real, and what law firms should be doing in 2026 — without abandoning what's already working. From guaranteed AI citat...

Going from $2 million to $4 million means doing everything you're already doing, but twice as hard. Going from $2 million to $20 million means doing something completely different. In this video, Hugo E. Gomez breaks down the 10X framework — built on Dan Sullivan and Dr. Benjamin Hardy's bestselling book — and applies it directly to personal injury law firms. From the daily schedule diff...

🌐 Beyond Google & Facebook: Diversifying Your Law Firm’s Ad Strategy 🌐 Billions of searches happen every day on Google and Facebook—but smart firms know you can’t rely on just two platforms. In this session, Abogados Now Spanish marketing experts, Aly and Andrea, break down why diversification is essential in 2025 and highlight emerging ad channels that are cost-effective, underutilized, and...

Perfectionism might look like the engine driving your law firm’s success — but what if it’s actually the silent killer behind burnout, turnover, and stalled growth? In this session, Hugo E. Gomez sits down with Jordana Confino, an Ivy League–trained attorney, certified professional coach, and founder of JC Coaching & Consulting, to explore how toxic perfectionism takes root in legal culture —...

 Paid media is no longer just an option—it’s the most reliable path to acquire clients online. In this session, Hugo and Andrea walk through the latest Google Ads changes for 2025, joined by Head of Paid Media, Ali Gonzalez. They explain how AI is reshaping campaigns, why smart bidding matters, and how law firms can train algorithms for better intake results in both English and Spanish. 📌 Here’s...

🚓 TurnSignl: Real-Time Legal Protection at the Push of a Button 🚓 Imagine being pulled over and instantly connecting with a live attorney — before the situation escalates. That’s the vision behind TurnSignl, founded by Jazz Hampton, a former attorney turned tech innovator who’s redefining how people access legal help. TurnSignl is a groundbreaking app that connects drivers with licensed attorney...

📢 Meta Ads 101 for Attorneys: Stop Wasting Money on the Wrong Things 📢 Most law firms think running ads is about flashy videos and slogans. Wrong. The truth? If your intake, tracking, and automations aren’t set up right, your ad dollars are being burned. In this training, Hugo E. Gomez (Founder of Abogados Now) and Aly Gonzalez (Head of Paid Media) break down the foundations every law firm must...

📱 How Bob Simon Runs His Law Firm From His Phone 📱 Meet Bob Simon — social justice trial lawyer, multiple Trial Lawyer of the Year award winner, and founder of the Justice Team + Justice HQ + Attorney Share. Known online as @ PlanetFunBob , he’s proving that you don’t need a giant office or a massive call center to scale. Instead, he built a fully mobile law practice powered by automation, AI, a...

💥 How One Solo PI Attorney Made $5M Without Ads 💥 Meet Leah Wise — “The Crash Gal” — the first Latina-owned personal injury law firm founder in South Texas who generated $5M in revenue last year without spending a single dollar on pay-per-click ads. Instead, she built a powerhouse brand on Instagram and TikTok, creating viral, relatable content that made her the most recognized PI attorney in he...

🤖 5 AI Tools Law Firms Should Use for Social Media in 2025 🤖 AI is no longer optional for law firm marketing—it’s a necessity. In this session, Andrea Ferrer, Abogados Now Head of Operations, moderates a live demo with Jorge Imhoff, our AI Manager based in Chile, who walks through the top AI platforms that can save your firm time, money, and creative energy. From caption writing to video avatars...

  🔥 Attorney Burnout & Well-Being with Erin Conlon 🔥 Burnout is hitting the legal industry harder than ever—and attorneys are paying the price. In this session, Erin Conlon, executive coach and former attorney, shares her proven framework to help lawyers spot the warning signs, rebuild their energy, and create sustainable success inside and outside the courtroom. ⚖️ Here’s what you’ll learn...

  ⚖️ The Ultimate Paralegal Speaks: AI Tools That Actually Work ⚖️ Most AI tools for law firms are hype. Eda Rosa, CEO Paralegal and founder of Eda Rosa LLC + The Limitless Paralegal Academy, joins Hugo E. Gomez (Founder, Abogados Now) to reveal what’s actually working inside firms—and what’s not. With 20+ years of hands-on legal experience and her Let’s Talk Paralegal podcast, Eda is on the front...