The Abogados Now Podcast

You're probably spending a fortune to make the phone ring. But that's where most firms quietly torch their marketing budget — everything that happens after it rings. In this video, Hugo E. Gomez breaks down the simple, unsexy phone fixes that turn calls you already paid for into more signed cases. From a nationwide audit showing 35% of law firm calls go unanswered during business hours,...

Interest targeting on Meta is effectively dead. The way you found clients on Facebook and Instagram from 2004 to 2025 no longer works the way you think it does. In this session from the Abogados Now 2026 Summit, Head of Paid Media and Head of Operations break down everything that changed — from Meta's Andromeda AI and why your creative is now your targeting, to the spam pandemic destroying le...

If you buy leads for your firm, this should get your attention. Colorado just made it illegal to purchase third-party leads, classifying it as a deceptive trade practice with criminal exposure under Senate Bill 174. In this video, Hugo E. Gomez breaks down exactly what the law does, why it was passed, what the penalties look like, and — critically — what it explicitly protects. If you're not...

In 2012, Reza Torkzadeh started Tork Law with one office in Los Angeles, plaintiffs only, no empire. Today the firm has recovered over $800 million for clients across 12 offices in 9 states. In this video, Hugo E. Gomez breaks down the handful of decisions that made it happen — and why none of them require a billion-dollar budget. From the CEO mindset shift Reza literally wrote a book about, to th...

Every consultant tells you the same thing — get on camera, build a personal brand, become the face of your firm. A lot of attorneys quietly think it's vanity. In this video, Hugo E. Gomez gives the honest answer from both sides. Because the truth is, personal branding is more of a preference than a rule — and plenty of serious firms scale without the founder ever becoming a public figure. By...

Most attorneys buying leads have no idea what they're actually purchasing — and that ignorance is costing some of them their practices. In this episode, Hugo E. Gomez sits down with lead generation compliance expert John Henson to break down the real risks hiding inside every lead purchase: where breaches actually come from, why offshore call centers don't protect you from TCPA liability...

For two years, OpenAI swore it would never put ads in ChatGPT. That ended in February. And as of a few weeks ago, any business can buy them — no invite, no six-figure minimum. In this video, Hugo E. Gomez breaks down exactly how ChatGPT ads work, why they're fundamentally different from Google, who should test them now, and the one catch that PI attorneys need to know before committing any re...

After auditing more than 100 law firm marketing budgets — the ad accounts, invoices, intake logs, and P&Ls — Hugo E. Gomez started seeing the same patterns in the same places at firms that had no idea they were bleeding. In this video, he breaks down exactly what he found: why the cheapest leads are quietly the most expensive, why cost per lead is a trap dressed up as an insight, why growing f...

Two weeks ago, Anthropic — the company behind Claude — released a version built specifically for lawyers. It's called Claude for Legal, and it's designed to do actual legal work, not just answer questions. In this video, Hugo E. Gomez breaks down what it does, why it matters right now, the one rule you cannot skip, and exactly how he's advising clients to start using it without gett...

Going from $2 million to $20 million in annual revenue isn't about spending 10 times more. It's about building better systems in the right order. In this video, Hugo E. Gomez breaks down the exact five-phase marketing playbook Abogados Now uses to take PI firms from seven figures to eight — channel by channel, phase by phase. From fixing intake and installing attribution before spending...

Most law firms say they serve the Hispanic community. Very few build an experience that actually feels like home. In this episode, Hugo E. Gomez sits down with Lisandra Matos, personal injury attorney and founder of Matos Law Firm in Colorado, to break down the three steps any attorney can take to make their practice feel safe, familiar, and trustworthy for Spanish-speaking clients. From quality-o...

Most law firms confuse their website with their landing page — and it's costing them cases every month. In this session from the Abogados Now 2026 Summit, our team breaks down the seven conversion killers she sees most often in legal landing pages, what a high-converting page actually looks like, and why the difference between a website and a landing page is the difference between building tr...

Laura Ramos James didn't start with billboards or TV commercials. She started with Facebook because she couldn't afford them — and built an eight-figure personal injury law firm in Austin, Texas off the back of it. In this episode, Hugo E. Gomez sits down with Laura to break down her full social media strategy, why authenticity consistently outperforms production value, how she manages c...

Ana Gabriela Urizar didn't want to be on social media. Then she watched her community make life-altering immigration decisions based on TikTok misinformation — and everything changed. In this episode, Hugo E. Gomez sits down with Ana Gabriela, founding partner of Urizar Legal Group in NYC, to break down how she built a massive following educating Spanish and English-speaking immigrant communi...

The Google search results page looks completely different than it did two years ago. Ads used to own the top of the screen. Now AI overviews do — and if your firm isn't showing up there, you're falling below the fold where almost no one scrolls. In this video, Hugo E. Gomez and Abogados Now Head of Paid Media Ali Gonzalez break down every major shift happening in Google Ads in 2026 — fro...

What if you could automate intake, generate documents automatically, and redline contracts inside Microsoft Word — starting at $83 a month? In this episode, Hugo E. Gomez sits down with Dorna Moini, CEO and founder of Gavel, to walk through exactly how the platform works and why solo and midsize firms are adopting it faster than any other segment. From a live demo of Gavel Exec's AI co-pilot...

Nearly every agency in legal marketing is selling some version of AI SEO right now. Most of them just renamed their existing services, slapped a premium price on it, and called it a day. In this video, Hugo E. Gomez breaks down exactly what's a scam, what's actually real, and what law firms should be doing in 2026 — without abandoning what's already working. From guaranteed AI citat...

Going from $2 million to $4 million means doing everything you're already doing, but twice as hard. Going from $2 million to $20 million means doing something completely different. In this video, Hugo E. Gomez breaks down the 10X framework — built on Dan Sullivan and Dr. Benjamin Hardy's bestselling book — and applies it directly to personal injury law firms. From the daily schedule diff...

🌐 Beyond Google & Facebook: Diversifying Your Law Firm’s Ad Strategy 🌐 Billions of searches happen every day on Google and Facebook—but smart firms know you can’t rely on just two platforms. In this session, Abogados Now Spanish marketing experts, Aly and Andrea, break down why diversification is essential in 2025 and highlight emerging ad channels that are cost-effective, underutilized, and...

Perfectionism might look like the engine driving your law firm’s success — but what if it’s actually the silent killer behind burnout, turnover, and stalled growth? In this session, Hugo E. Gomez sits down with Jordana Confino, an Ivy League–trained attorney, certified professional coach, and founder of JC Coaching & Consulting, to explore how toxic perfectionism takes root in legal culture —...

 Paid media is no longer just an option—it’s the most reliable path to acquire clients online. In this session, Hugo and Andrea walk through the latest Google Ads changes for 2025, joined by Head of Paid Media, Ali Gonzalez. They explain how AI is reshaping campaigns, why smart bidding matters, and how law firms can train algorithms for better intake results in both English and Spanish. 📌 Here’s...

🚓 TurnSignl: Real-Time Legal Protection at the Push of a Button 🚓 Imagine being pulled over and instantly connecting with a live attorney — before the situation escalates. That’s the vision behind TurnSignl, founded by Jazz Hampton, a former attorney turned tech innovator who’s redefining how people access legal help. TurnSignl is a groundbreaking app that connects drivers with licensed attorney...

📢 Meta Ads 101 for Attorneys: Stop Wasting Money on the Wrong Things 📢 Most law firms think running ads is about flashy videos and slogans. Wrong. The truth? If your intake, tracking, and automations aren’t set up right, your ad dollars are being burned. In this training, Hugo E. Gomez (Founder of Abogados Now) and Aly Gonzalez (Head of Paid Media) break down the foundations every law firm must...

📱 How Bob Simon Runs His Law Firm From His Phone 📱 Meet Bob Simon — social justice trial lawyer, multiple Trial Lawyer of the Year award winner, and founder of the Justice Team + Justice HQ + Attorney Share. Known online as @ PlanetFunBob , he’s proving that you don’t need a giant office or a massive call center to scale. Instead, he built a fully mobile law practice powered by automation, AI, a...

💥 How One Solo PI Attorney Made $5M Without Ads 💥 Meet Leah Wise — “The Crash Gal” — the first Latina-owned personal injury law firm founder in South Texas who generated $5M in revenue last year without spending a single dollar on pay-per-click ads. Instead, she built a powerhouse brand on Instagram and TikTok, creating viral, relatable content that made her the most recognized PI attorney in he...