The 98%

In July 2026 the AI production company Particle6 announced that their AI creation "Tilly Norwood" will lead new feature film 'Misaligned.'  Read the full press release here: https://variety.com/2026/film/global/ai-actor-tilly-norwood-movie-debut-misaligned-1236802325/ Listen now to the audio of an IG live that Alexa hosted with guest Rebecca Osias where they share their thoughts and concerns. You...

Happy Holidays everyone! To keep you company between Christmas and New Year, Alexa is joined by an audience favourite (who also happens to be her Dad) performance psychologist Dr Steve Bull, to answer listener questions about confidence, pressure, and navigate the realities of the acting industry. In this episode Alexa and Steve explore self-tape pressure and perfectionism, managing nerves, develo...

In this open and restorative episode, Alexa is joined by award-winning screen director Matt and acclaimed acting teacher and coach Steph Upsall for a conversation designed to support, re-ground and re-energise actors navigating an increasingly challenging industry. Together, they explore what actors should be focussing on beyond industry noise, career pressure and unhelpful expectations. Matt offe...

The 98% is back for another new episode already! Sometimes you are contacted about a prospective guest where the subject matter is too perfect for the platform to not jump on the mic. This is one of those guests. Today Alexa is joined by acclaimed Irish actor Patrick O'Kane, who you may recognise from iconic stage roles or appearances in TV series such as Doctor Who and Game of Thrones. From teari...

So, an AI actress is here to take all of our jobs and change the face of the acting industry forever… Or is it? In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn't one to shy away from difficult industry conversations. Together they discuss the concerns and questions around "Tilly Norwood", why there is no space for generative AI in creative spaces, t...

Essential listening for any actor, parent of child actor, or anyone else working with a talent agent... This episode is a recording of a recent live webinar where Alexa was joined by experienced agent Liz Pratt of Nelson Management. Liz has been teaching herself legislation and brushing up on her knowledge regarding actors rights, and she's here to share that knowledge with you. This informative d...

The most complex episode of The 98% yet…an armchair investigation into 'Lucy Harrison Casting' - a talent agency accused of withheld pay, suspicious business practices, and questionable identities. With an informed eye, sharpened by her involvement in exposing the Bodhi Talent scandal in 2024, Alexa presents a deep-dive into concerns regarding this agency, based on first-hand accounts and publicly...

A special moment that feels full circle, where everything is the same but different at the same time. For the first time in 6 years (!!) Alexa and Katie are in the same room recording an episode of The 98%. After years of remote recording and living in different countries, they're back in Katie's living room, trying to wrangle a cat, and talking honestly about #actorslife that is now more like #cr...

It's here! After 40 episodes of Series 5, the season draws to a close. Join the OG's, Alexa and Katie, as they check in on recent goings on, chat about when actual life leaves no room for #actorslife, look back at change of attitudes since the podcast began, discuss the lack of working class creatives in the industry, share a whole lot of love for this community, and more!  "We've got to look afte...

Every guest on The 98% who has chosen to move on from the performing industry didn't do it because they fell out of love with the art of acting, it was because they didn't want to continue with the industry itself. So for those of us who choose to stay in it, how can we make it an enjoyable place to be? In this episode Alexa shares her thoughts and musings over recent months having a "front row se...

Grab your headphones and settle in for one of the best episodes of The 98% of ALL TIME! There's been a lot of coverage of dodgy agents recently, so let's hear from some wonderful, trustworthy, supportive ones. In this episode Alexa is joined by Mildred Yuan PMA, Liz Pratt PMA and JBR PMA for an incredibly honest, transparent and wisdom filled chat. You'll hear about how to find the right represent...

There's been a lot of worrying discussion around agents recently, so before this series ends The 98% wanted to finish on an uplifting note - platforming conversations around representation that instill confidence and trust in actors. This is part one of a two-part representation special! Due to recent exposé's unconvering malpractice from agents, many have found themselves now without one. While t...

Just when you thought this business couldn't get any tougher, Deadline exposes another scandal that has rocked the industry and sent shockwaves through the creatvies involved in the audition process. Agents sending fake self tape requests to actors?! If this is something you'd never even contemplated before, you wouldn't be the only one. But sadly these are not just isolated incidents...  Includin...

"Archie Purnell" JAMIE FISHER (also using the name 'Richard'), rogue talent agent, is back with a new name, new studio name ('Wigan TV & Film Acting School'), but the same old tricks. To get ahead of accusations he is spreading rumours and false claims. Knowing all I know, I cannot sit back and let more people be scammed. "Drawing from documented sources and firsthand accounts of those impacted, I...

This episode is 1 hour 4 mins long. If your podcast app is only playing the first 45 mins, there is a technical issue that is currently being looked at! Please check back here for the full episode coming asap! Last year The 98% was contacted by Jake Kanter, a journalist for Deadline, after the podcast featured stories of those who experienced abuse and misconduct at UK drama schools. Thus began a...

Mental health has always been a throughline for episodes of The 98% and so the podcast is proud to host Adam Bambrough in this episode, founder and CEO of Wellbeing in the Arts. After leaving the acting profession due to struggles with his own mental wellbeing, Adam planned to write a book revealing the scope of actors and creatives with mental health struggles. He soon realized that there was no...

After a lifetime dedicated to the "I can do nothing but act" frame of mind, everything changed aged 39 for guest Lee Mengo. Thinking about his future and his prospects, Lee realized that acting wasn't giving him what he needed in life. Financially, mentally, spiritually, egotistically...but coming to terms with that was a long hard road. When he finally made the decision to step away, start his jo...

After a group of actors reported their concerns about their former agent regarding fake self tapes, withheld pay, skimming money, lying about cancer, and more, to no avail...they came to Alexa at The 98% for advice on next steps. With seemingly nowhere else to turn, Alexa passed the information on to Deadline journalist Jake Kanter, encouraging him to help expose these dodgy dealings...For the sak...

Today's guest, Sally Abbott, has worked in the arts for 35 years. Starting in community arts and working her way up to writing for some of British televisions biggest shows, Sally has so much wisdom and insight to share. In this episode you'll hear why Sally finally feels like she's who she's meant to be at aged 55, how she has found confidence and navigated a diagnosis for ADHD, and what her jour...

Series 5 keeps on rolling along and for episode 30 it's the two OG's, Alexa and Katie, sitting down and chatting about the current #actorslife goings on with the usual brtual honesty, evaluating the relationship actors have with the industry, co-dependency, the future of the podcast, some exciting new offerings, and some actor woes and wins! . Follow us on twitter/instagram at @the98percentpod for...

"This year I will book my first TV credit" "I will sign with an agent" "I will star in a film" Sound familiar? These are all outcome goals, and very common amongst actors who are so determined to achieve that certain thing they think will make them more valid, especially in an industry that tends to only focus on the outcomes. But outcome foccussed goals can be detrimental, especially as actors wh...

The Spotify wrapped for The 98% showed that 70% of listeners discovered the podcast in 2023! So, incase you missed these festive parodies in previous seasons, here are a couple of the favourite #actorslife covers from Christmases gone by. Jingle Bells parody + An Actors Night Before Christmas. Happy Holidays everyone! . Follow us on twitter/instagram at @the98percentpod for relatable #actorslife c...

Happy Christmas 98 percenters! You made it through another year. This time with continued pandemic fallout, and industry strikes. If your 2023 was a brilliant one, Alexa and Katie are cheering you on from the bleachers! But if you had troubles this year, whether professional or personal, The 98% is here to hold you in comfort, support and solidarity. In this episode Alexa and Katie speak about tho...

The 98% inturrupts its regular scheduling to bring you a bonus episode as an early Christmas treat! Listen to Alexa and Katie as guests on In The Room, a podcast inspired by The 98%! Hosts Matthew and Christian invited Alexa and Katie on to give a behind the scenes look at their journys in the industry, the background to how and why The 98% was born, what they've learned from doing The 98% and the...

It's the 100th episode of The 98%! And what could be more on brand than a deep dive on the one thing that actors in the 98% have in common...having to have a non-acting job. Guest Robyn Holdaway returns to the podcast after publishing a brilliant article on The 98%'s blog entitled "How To Pick The Right Non Acting Job For You". They break down every part of the process of having to find a paythebi...