Talking with Branders

Brands don’t live in logos, campaigns, or clever taglines. They live in the associations people carry with them. In this episode of Talking with Branders, Steven Picanza sits down with Kelli Binnings, brand psychologist, founder of Build Smart Brands, and author of the upcoming book The Breakout Creative. Together, they’ll explore how brands act as architects of meaning and identity, shaping what...

Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader.

We recently had the incredible opportunity to sit down with Joanne Chan, the CEO of the legendary design agency Turner Duckworth, on the latest episode of the Branders Magazine Talking w/ Branders Podcast. Not sure who Turner Duckworth is? Well, you’re in for a treat. So what did we talk about? - Her leadership journey from art background to CEO - The power of design in branding and creating iconi...

Our next guest on the Talking with Branders Podcast is Gerardo Ortiz, co-founder of the multi-cultural branding agency Brands & People, which has worked with over 1000 brands over the past decade and is coming in hot off their recent Silver Lion Cannes win. So what did we talk about? - How Brands & People is really a design firm disguising itself as an advertising agency (I frickin’ love this posi...

In this episode of “Talking with Branders,” Steven Picanza sits down with Vanessa Moulédous, a global branding expert and advisor to startups and scale-ups across multiple countries. Vanessa provides a master class on what early-stage businesses need to succeed in the competitive world of branding. Don’t miss her invaluable insights and practical advice on this episode of the Branders Magazine pod...

Our next guest is on a mission to help you stand the flock out with award-winning designs and branding. He’s also the host of the Just Branding Podcast with our great friend Matt Davies and let’s face it, is an all-around great mate. So grab your pink flamingos and join me on the next episode of the Branders magazine talking with Branders podcast where I sat down with Jacob Cass to talk about his...

I briefly sat down with Doug Zanger to talk about branding, advertising, and creativity. To some, he’s been referred to as Uncle Advertising. To others, he’s the NJ native living in Portland, OR, with a bohemian point of view on the industry. To me, he’s a big reason I’m doing what I’m doing. You see, years back when I was a young buck just trying to get my name out there, I connected with Adverti...

Join Steven Picanza on the latest “Talking with Branders” episode as he sits down with the one and only Craig Dubitsky! Craig, the happy founder of “Happy Products,” shares his amazing journey and the joys of founding a new venture. Don’t miss this inspiring conversation! Plus, we’re excited to announce that Craig Dubitsky is featured on the cover of Branders Magazine’s latest edition! Our “Founde...

Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work. Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.

What’s Up, Branders? Do you know Maria Brasil? Well, you should! Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands. As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of each business, aligning them from purpose to positioning. So what did we chat about? x Her story, from B...

I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler. We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition. We also discussed the event happeni...

James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet. So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design. Well, our conversation was amazing. We chat...

Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector. Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!

"Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in." Emmanuel Probst Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!

In this new episode, Matt Davies will share his expertise on how to build a brand that can stand out. Are your teams all pulling in different directions? Are you finding it difficult to stand out? Do you feel that sometimes your prospects and customers just don't GET you? Do you feel that all they do is compare you with your competitors on price? That they don't know what makes you different? What...

What does it take to remain relevant after 50 years? Firstly, it takes a robust membership of global creatives who have made a commitment to shaping culture one pixel and activation at a time. It also takes a visionary leader who not only understands the craft of design but also understands the role it plays in society. Meet Cybelle Jones, CEO of SEGD, The Society of Experiential Graphic Designers...

️ Exciting News for Branders Magazine Subscribers! Get ready for a brand-tastic experience! Today, our fantastic host Steven Picanza ✌️ is sitting down with none other than the #1 branding & culture expert, The New York Times bestselling author, Martin Lindstrom! Join us for a must-watch episode of "Talking with Branders," where Martin Lindstrom will unveil the secrets behind creating disruptive b...

Ciao Friends, Riddle me this. What’s the 1 activity that can take your brand from bland to grand? From puttering along the highway to being shot up into space? Some may call it rebranding. Other’s may categorize it as a refresh. Whether it’s evolutionary or revolutionary, the truth is, brands need as much help understanding when it’s time to rebrand as much as they need help in facilitating the re...

You ever come across that one idea, product, or solution that seems to stick with you through the day or even days? Sometimes it could be a conversation with someone and they say something that just sticks. Other times you may see a piece of design or creative that almost seems to haunt you in the most positive ways. It’s imprinted in your mind. It’s sticky. This is exactly what we’re talking abou...

Tom Asacker is on another level. Besides being a trusted advisor to some of the worlds biggest and most successful brands, he’s also on a personal journey to help humans understand the role beliefs play in shaping our world. Sounds right up my alley. So when I had the chance to sit down and speak with Tom, not only did we instantly hit off because we share so many of the same beliefs, but I was in...

When I sat down to chat with Luis Miguel Messianu, I had no idea what to expect. I mean, he’s the son of Romanian immigrants and was raised in Mexico. The cultural implications of this are tremendous. However, during our conversation, I got the overwhelming feeling that I was speaking to a leader who is a maverick in our industry. Someone who is unapologetically sincere as he is smart. How else co...

We had an amazing conversation with Gary Kopervas, Founder & Chief Creative Strategist at Kopious Labs Brand Consultancy Follow Us Facebook: https://bit.ly/BrandersFacebook Instagram: https://bit.ly/BrandersInstagram Linkedin: https://bit.ly/BrandersLinkedIn

Ciao Amici, Seattle is an interesting city. Have you ever been? Underneath the shadow of Mt. Rainier sits a city full of culture and breakthroughs. Innovation and experimentation. Icons and Rebels. So what does this all have to do with branding? Everything. In this episode of the Talking with Branders Podcast, I sat down with Roger Starkweather on a seemingly sunny Seattle day. What did we talk ab...

Philosophy and branding seem to go hand in hand. It has helped me throughout my career not only from a personal perspective but most importantly from a ‘why does this all matter for an organization’s perspective. There are so many shared tenants that to turn a blind eye to philosophy as a designer and brander could mean you’re missing out on ways to connect and scale. All that aside, I’m thrilled...

If you’ve been living under a rock and don’t know who Debbie Millman is, here’s your brief introduction… She’s an artist, educator, writer, designer, curator, and host of the Design Matters Podcast. G.O.A.T. status if you ask me. And I got the chance to interview her. What did we talk about? ✖︎ Her battle with imposter syndrome and fear of failure, and how all of her experiences help to shape the...