Talking Marketing

In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business and why he decided to write this very different book that offers daily, inspirational meditations. John also shares his thoughts on why it is so c...

In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.

In this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and approach, account intelligence and best practices for target accounts not showing any intent signals, how to think about competitive advantage, and managing a ma...

Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking about how to make people appreciate change. Seth also talks about the importance of brand storytelling, how marketers need to be searching for the smalle...

In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and amplify the passions of their best customers. He also talks about "fandom" being a genuine human connection with like-minded people. David talks about...

As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack the code and work with his clients to get their websites on the first page of Google. Charley also discusses SEO best practices and some trends...

In this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. He also shares his thoughts on how marketing will evolve in the age of A.I. and how this will impact marketers.

In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today's digital age and how connecting with your audience on a personal level is critical, yet is overlooked by so many. Chris also shares with us his favorite social...

Companies today are chasing SEO not only because it will improve their website's visibility and searchability, but they're seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire & Spark, a digital marketing agency that helps ecommerce sites compete against established competitors for search traffic. Dale shares his insights on...

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us he...

With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized wardrobe, dress code, and corporate image consultant, speaker, and author. Mary Lou shares with us her marketing strategy as an entrepreneur, what your wardrobe and style says about y...

In this episode of Talking Marketing, we sit down with Ed Marsh  an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers. 

In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to know about these privacy regulations and how you can still be using consumer data today as a competitive advantage. 

In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business's success, and why all marketers should be using data driven marketing today.

In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. His marketing background and creativity gives him unique perspective and approach to his shoots where he h...

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Ro...

Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services.  As marketers it's our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable. In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Mana...

On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book  The Content Formula . In 2017, Michael was named a  Top Business Speaker  by The Huffington Post...

In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources. 

In this episode of Talking Marketing , Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the collaboration between marketing and PR evolved leading up to 2019? How can the two work together on social media, branding, and crisis management? Here more in this episode. 

On this episode of Talking Marketing , AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development coach based out of Noorwood MA. He is the founder of Create Your Great Career Coaching, helping people take ownership of their career and create fulfillment in the work they do. 

In this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.

In this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.