Talking Marketing

Welcome back to the last episode of Talking Marketing, season 2025-26.  We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level...

Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lesso...

Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges (Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of b...

Welcome to Talking Marketing , Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were o...

Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to...

Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working.  In this...

Welcome back to Talking Marketing , Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow".  We explored a tension every marketer is quietly dealing with right now: Why "being authentic" suddenly became a marketing tactic What AI is actually changing about marke...

Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has...

In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President -   Brick Marketing , a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies groun...

Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it's one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organiza...

Episode 59  From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading cre...

Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We're wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they've shaped a distinct brand voice, and how promotion evolves as a company scales, without l...

Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as...

The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman , a Boston-based health communications professional, to break down the silos. We explore why the most successful mark...

What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this season of Talking Marketing comes to a close. Stay tuned soon for our new host, who I'm positive will outc...

After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career. This episode was s...

VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing listeners have a very happy new year, and we hope to see you soon at upcoming AMA Boston events! https://www...

We're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the B-Side's ideal marketing persona, Emily's favorite Boston sports teams, and so much more on this episode...

Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Ramesh Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!) Check out https://www.anushakannan.com/ for all of her work, including...

Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's othe...

AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn:  https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_...

At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"! https://www.linkedin.com/in/teomefa/ https://www.linkedin.com/in/bl...

With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this epis...

  Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, an...

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being  a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the...