Take It Personally

The month of July can feel a little... slow. And every year I watch photographers absolutely panic about that. 😅 But slow doesn't have to mean scary. In fact, when you handle it intentionally, a slow season can end up being one of the most valuable parts of your entire year. In this episode, I'm sharing exactly how I use slower months like July (and December) to rest, reset, and build a stronger...

At the risk of sounding incredibly cheesy... brand photography is truly my dream. I genuinely can't imagine doing anything else. But here's the thing: there are a lot of parts of building a profitable brand photography business that nobody really talks about. In this episode, I'm sharing the lessons I wish someone would've told me sooner. Because being a talented photographer and running a profita...

Before I started shooting brand photography, I had this really idealistic picture in my mind of what it could look like. Beautiful sessions, incredible clients, and helping businesses grow. And while all of that is true... nobody tells you that creating beautiful photos and running a profitable brand photography business are two completely different skills. In this episode, we're talking about eve...

What if I told you your brand photos can be genuinely beautiful, stunning photos that you're proud of... and still completely fail your client? I know. That's a rough open. 😅 But it's also one of the biggest mistakes I see photographers make. Because pretty photos aren't actually what clients are buying. They're buying outcomes and transformation. And when a gallery is full of beautiful images th...

If you've ever had a potential client tell you, “I don't even know what we would shoot,” because they sit at a computer all day, this episode is for you. It's also for the photographers who secretly aren't sure what they'd do with a lawyer, accountant, banker, or coach on their calendar. The truth is, these are some of the most overlooked brand photography clients out there, and they often need br...

What if I told you that the reason a client chooses you over another photographer has nothing to do with your portfolio, and everything to do with the questions you ask? In this episode, we're diving into one of the most underrated tools in your brand photography business: the discovery call. Most photographers treat it like a quick formality before booking, but I see it as one of the most powerfu...

Everybody wants to talk about how to get more clients. Hi, same. But what if your biggest growth lever actually isn’t your marketing? What if the thing you’re overlooking is what happens after someone books you? In this episode, I’m talking about why your client experience might actually be your best marketing strategy — and why the clients currently in front of your lens are probably the reason y...

AI is getting better. Like…a lot better. If you’ve been side-eyeing AI headshots lately wondering what this means for photographers, you’re definitely not alone. In this episode, I’m sharing why I don’t actually think photographers are losing to AI - I think they’re losing to boring marketing. Here’s the thing: if all you’re selling is a gallery of images, yes, that’s going to become easier to rep...

Getting ghosted by potential clients? I’m here to tell you what you likely don’t want to hear: it’s (probably) not your pricing. 👀 In this episode, I’m breaking down why photographers immediately blame their rates when inquiries go cold, and why the real issue is usually hiding somewhere in your process instead. From slow inquiry responses to confusing proposals to discovery calls with zero direc...

Picture this: You just got an inquiry from a brand photography client you are so excited to work with. You spend 45 minutes building a custom proposal...tweaking image counts, session length, adding options, and you hit send feeling good. And then? Silence. Or worse, they come back asking what they can remove to make it cheaper. Here’s the thing: it’s not your pricing. It’s how you’re pricing. In...

You’ve decided you’re offering mini sessions. You picked the date, the location, the pricing...you’re ready! You hit publish, fully expecting your Stripe account to light up - and then *crickets*. If your mini sessions aren’t selling the way you thought they would, this episode is your reality check (in the best way). Because most of the time? Nothing has actually gone wrong. We’re getting into wh...

I love the traveling, conference attending, and speaking part of my job, but I’m a homebody at heart. As I jump back into real-time content creation this week, it had me thinking about something that kept coming up everywhere I went: AI. And honestly? I have a lot of thoughts. This episode is a very real look at how I’m using AI in my business right now and how I truly feel about it. On one hand,...

I’m in the middle of a very full stretch of travel, conferences, and speaking. And it got me thinking about something I’ve done from day one in my business - the one thing I will always spend money on. In this episode, I’m breaking down why continuing education and coaching has been the biggest investment I’ve made (outside of people) and why I truly believe it’s a non-negotiable if you want to gr...

You are making All. The. Content. You’ve got your Marketing Monday, you’re creating in Canva, you’re scrolling for the perfect reel… and you’re exhausted. If that’s you (or has been you) - it doesn’t have to be this hard. Yes, content creation takes time. It should. It’s how you make money. But there is a way to make it simpler and still wildly effective. In this episode, I’m breaking down what I...

Have you ever posted something you thought was really good and then refreshed Instagram 17 times waiting for something to happen? Or convinced yourself the app was broken because your post flopped? Yeah. Same. Content creation is emotional. It’s vulnerable to put yourself out there and then feel like nothing is happening. And while real business results take time (hi, the 90-day reality), your ner...

Content is so much easier to create when you actually have content to pull from. Photos. Videos. Little clips from your day. When you have a bank of B-roll ready to go, creating posts suddenly becomes a lot simpler. In this quick episode, I’m answering a question that comes up all the time inside Rebrand: what B-roll should brand photographers actually be capturing for their own content? I’m break...

I know you want to grow your audience on Instagram...and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem. In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their...

Have you ever read a post and thought, “Oh my gosh… it feels like they’re in my head”? That’s not luck. That’s really good messaging. And it’s thought leadership . Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It’s how you become the photographer on someone’s vision bo...

If you’ve ever written on your pricing page “60 images, two outfits, 90 minutes” and hoped that would justify the $2,500 brand session… this episode is for you, my friend. Inside Rebrand, the first thing we look at with new students is their pricing. Because we can’t fix your marketing and sales if your positioning is off. And pricing is one of the very first ways people decide how to categorize y...

A few weeks ago, I got an Instagram DM from a student who was having a hard time. She had photographed a dream client about a year ago. The session went so well, the photos were stunning, it truly could not have gone better. And then she recently saw that same client book another brand photographer. And her heart was broken. And honestly? Mine was too. Because I’ve been there. I think we’ve all be...

I’ve got a short and sweet episode for you today based on a question I hear all the time: what social media platforms should I actually be on? This comes up a lot, especially for brand photographers who are working B2B. Suddenly you’re wondering… should I be on LinkedIn? Is Instagram enough? What about TikTok? Am I missing something if I’m not everywhere? In this episode, I’m walking you through e...

I’ve been thinking a lot about why marketing feels hard, even for photographers who are incredibly talented at what they do. So many of my clients are amazing photographers. They’re skilled, experienced, and really good at their jobs… and yet marketing still feels uncomfortable or frustrating. And the more I’ve sat with that, the more I’ve realized: if marketing feels hard for you, that actually m...

I’ve really loved the direction my content has gone over the last year… but if I’m being honest, I haven’t always loved the look of my Instagram feed. And as a brand photographer, that feels complicated. Because on one hand, we know the content that performs best right now is more organic, in-the-moment, camera-roll style content. But on the other hand, we’re literally in the business of selling a...

At the end of 2025, I shared two podcast episodes breaking down my best and worst Instagram content from the year. And when I teased those episodes on Instagram, I got a lot of questions about how I actually decide what makes a post “good” or “bad.” The obvious answer is data. I look at analytics, engagement, and performance. But the deeper answer (and the one that’s mattered way more for the long...

I’m going into 2026 with the goal to scale my business. And that means I’m creating a lot of content. Not just to create more content, but because I know, from years of data and experience, that when my content is done well, it actually moves the needle in my business. For most people who end up working with me, their journey starts on Instagram and then leads to my podcast. That tells me everythi...