Summit SCALE® Podcast

Check out these episode highlights: 03:03 – When should you start thinking about trademarking – Yesterday! 04:00 – Tips for picking a name  07:20 – The importance of getting it right the first time 12:07 – The difference between a trademark and a registered trademark 15:17 – The real cost of an un-registered trademarks The post Ellie Patel on What every business owner should know about...

Check out these episode highlights: 01:01 – Susi’s origin story in creating thought leadership content about topics like AI and quantum computing 04:50 – The potential dangers that can happen when AI systems are trained on legacy 06:14 – The detailed testing required to root out discrimination bias 13:22 – How  technology has always played a role in every cultural evolution...

Check out these episode highlights: 00:26 – Shawn Rhode’s background 01:22 – The number one issue most salespeople suffer from 02:25 – What is Bulletproof Selling, and where it came from 04:38 – How Bulletproof Selling it works across the sales cycle 05:54 – When getting started in sales, the first thing you should do to become more bulletproof 07:23 – Where salespeop...

Check out these episode highlights: 00:28 – Dr Ed Jackson’s background 01:05 – Why Meaning-Centered Leadership is an important topic 02:32 – How to implement Meaning-Centered Leadership to start making an immediate difference 05:32 – How leaders manifest expertise in their organisations 06:54 – Where to learn more about Meaning-Centred Leadership 07:03 – Meaning-Centered Le...

Check out these episode highlights: 01:01 – Dan’s back story and the discovery of Strategic WinBack 03:08 – Why customers chose to leave us and the chances that they’ll actually come back 04:34 – How WinBack compares to new customer acquisition in generating revenue 05:23 – Why everyone not doing this is leaving large amounts of cash on the table 09:17 – The process to use...

Check out these episode highlights: 01:15 – Who Michael works with and why he does what she does 02:10 – How the B2B buyer has changed in this “new” environment 03:29 – What B2B buyers now ultimately seeking 05:15 – Why SMEs operating in B2B need to have a strategy 06:45 – How SMEs should approach strategy in this environment 09:20 – What initial steps SME...

Check out these episode highlights: 01:55 – Who Melanie works with and why she does what she does 03:10 – Melanie’s study of the customer journey 04:15 – Why you need to clean your email house 08:25 – How to maintain the relationship of a large happy customer base 11:15 – Why emails really are the under-appreciated workhorse 13:10 – Why it is a good thing that c...