Success On Your Terms

Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the stru...

Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the stru...

Welcome to the mini series. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now...

Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the stru...

Quit and go all-in, or stay and shelve the dream, that's the choice everyone assumes you have to make. This episode is a real, unscripted conversation between two hosts who've each lived a different version of the in-between, and what they've learned from it. What You'll Take Away: Your "failure" is probably a comparison trap. One signup on your first launch can feel humi...

What if more clients are actually the last thing your business needs right now? In this episode, I’m breaking down one of the simplest and most useful ways to diagnose what is really holding your business back: Do you have a demand problem or a supply problem? Every business has a constraint. The key is knowing what yours is before you start trying to fix it. What a demand problem actually looks l...

Your business is growing. So why does it still feel like everything depends on you? In this episode, we’re doing a Founder Reset looking at the four areas that can quietly keep your business stuck, messy or overly dependent on you. We’ll look at: Your TIME: where your hours are actually going and what needs to change. Your OFFER: what you’re selling, whether it’s clear, and what deserves to become...

Lucy Gordon built a successful real estate consultancy and quietly resented every hour of it. Highly bespoke, entirely dependent on her, scope creep as standard. Last year a solicitor's letter from a client, sent the moment the final invoice fell due, became the final straw after years of near-annual burnout. Instead of shutting it down, she rebuilt it. She converted the work from delivery to...

Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the stru...

Most people quietly write off the rest of the year from about September. Head down, coast to Christmas, pick it all up again in January. This episode is about not doing that. Four months is a third of the year. That's enough time to change an enormous amount, if you actually decide to. So instead of drifting to the finish line, Natalie walks you through deciding what these last four months are...

I quit corporate after failing a Directors' sign-off. It's the best thing I ever did, and this episode is why. I'm deep in building Business Built Properly right now, but this isn't a pitch. It's about the bigger thing the build is forcing: letting go of the identity that got me up the ladder, because it's not the one that builds this business. In this one I get into: Why t...

You've been busy. Building hard. And somewhere in the middle of it, quietly wondering whether you're actually winning the right game. This episode is for you. I'm sharing ten of the ideas that have shaped how I think about building a business and a life at the same time, without one costing you the other. This isn't theory. It's about the trap most founders fall straight into,...

Fear doesn't hold founders back as a feeling. It holds them back as reactive operational choices that look like being busy. The fix isn't courage. It's structure. In this episode: Why fear disguises itself as your to-do list and keeps you the bottleneck. Why courage doesn't scale. How a monthly CEO day and five deliberate pillars make the call before fear gets a vote. And two tools...

Three years ago I put a circle around one day in my calendar and made a rule. No client calls. No exceptions. I call it my CEO day, and it is the single most valuable thing I do for my business. In this episode I walk you through exactly how I run it. The setup, the five areas I go through every single month, and how you can run your first one this month even if your diary is heaving. If you are b...

Becoming VAT registered isn't just a tax milestone. It changes how you price, how you read your numbers, and how you make decisions as a founder. In this episode, Natalie shares what actually shifted when she registered, what caught her off guard, and what she wishes she'd understood before she got there. This isn't tax advice. It's the commercial thinking behind one of the moments...

In this Q&A episode, I answer the questions founders have been asking me about growing a business, leading with confidence, and making better decisions. From the biggest mistakes I made after hitting six figures to what I'd do if I had to start from scratch, this is a practical conversation packed with lessons from both corporate leadership and building my own business. When working harder hel...

The Mid-Year CEO Reset: 7 Questions Every Founder Should Ask Before the End of the Year We're halfway through the year. For many founders, this is the point where they either panic because they're behind on their goals or avoid looking at the numbers altogether. Neither helps. In this episode, I share the same mid-year review process I use with my private clients to help them step back, make bette...

Why Sales Feel Harder Right Now (And What Smart Businesses Do Instead) If you've found yourself thinking, "People just aren't buying anymore," this episode is for you. The reality is people haven't stopped buying. They've changed how they buy. They're taking longer to decide, asking tougher questions, comparing more options and looking for confidence before they inves...

There's a specific kind of founder who is brilliant, experienced, and genuinely has something important to say and yet is almost entirely invisible in their market. Not because they lack positioning. Not because their offer isn't good. But because they're waiting. Waiting until the words come easier, until the content feels right, until they're sure it won't look like they'...

Marlo Gilbert, soul alignment strategist and former Fortune 500 executive, joins Natalie to explore why the most successful leaders she's worked with are all highly intuitive, and how you can start using yours in business right now. They get into what intuition actually is (and isn't), why reactive mode kills your ability to hear it, the tension between ego and intuition when it's time...

You're consistent. You're showing up. And still the content isn't converting the way it should. Premium clients aren't sliding into your DMs. Your audience is growing slowly, if at all. And you're starting to wonder if content is even worth it. Here's what I know after working with established founders on their positioning and messaging: the problem is almost never effort....

You're established. You have the clients, the case studies, the credibility. And yet something still feels stuck. Revenue plateaus. Investment decisions feel fraught. You hesitate in ways you can't quite explain. In this episode, I'm getting into something we don't talk about enough in the business space: the psychology of money, and how six deeply ingrained beliefs might be quietl...

Most of us are running businesses with one hand on the wheel and one hand on a safety net. We're ambitious, we're working hard but underneath it all, we're terrified of getting it wrong. In this episode I'm sharing some of the failures that have shaped me most including a launch that humbled me, the twenty years I spent performing success in corporate, and the quieter identity fail...

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts. On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in. Register for How I'd Build A Content St...

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts. On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in. Why is Your Content not Converting Quiz: ⁠⁠...