Studio Reform

If you feel like you spend your entire day fixing problems instead of actually growing your studio revenue, your systems are the problem. You are not a firefighter, but you're acting like one. You’re constantly scrambling to find subs, plan events, and fix preventable problems. Your studio operations need a rehaul. In this episode, Caroline breaks down the essential systems and operational routine...

If your Pilates studio isn’t leveraging social media, you’re leaving leads on the table. If you’ve been telling yourself: “The algorithm hates me” “It’s too time-consuming” “I never know what to post” “I’m not going viral, so why bother?” …this episode is for you. In this episode, Caroline breaks down her signature Instagram strategy for Pilates studios to attract new clients and convert followers...

Do you hate selling at your Pilates studio, but also feel frustrated by missed sales and empty class spots? Whether you’re a Pilates studio owner or instructor, here’s the truth: you are now in sales. And that’s a good thing! If you’re: Uncomfortable asking for the sale Losing potential clients after their first class Relying on “vibes” instead of a real sales process Watching leads slip through t...

Do you feel stuck in your Pilates studio business, even though you’re working harder than everyone else? If you’re: Fighting tooth and nail to increase sales revenue Struggling to generate consistent leads and retain current clients Hustling 24/7 and worrying about burnout as a studio owner …this episode is for you. In this episode, Caroline takes a trip down memory lane with the 2007 film Music &...

Is AI copywriting hurting your Pilates studio’s marketing? Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time. Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your c...

We talk about the number one thing that makes or breaks a studio in the first ever episode of Studio Reform: instructors. Caroline Shackelford, Pilates studio consultant and instructor, speaks from her own experience in the fitness industry as to why instructors are so mediocre these days, and how you can fix it. Spoilers: it comes down to energy, music and relationships. DM me on Instagram or Lin...