Sought After Educator

Send me a DM on Instagram and let me know what you thought of this episode! In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership. If you’re in a phase of rebuilding, slowing down, or doing the quiet foundationa...

Check out the Sought After Educator Accelerator Say hi to Jodie on Instagram In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it. If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you under...

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think. → In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you nee...

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business whi...

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next. → You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned. → Jodie walks through the first two seconds of the page, what belongs above the fold, and why you...

Check out Sought After Educator Connect with Jodie on Instagram If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educa...

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you. Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, sup...

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t. In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026. You’ll learn: → the...

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time. As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing c...

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating. what we cover → How a peer led mastermind operates month to month with member taught maste...

Get 30 days of Kajabi for free I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data. Why this matters for educators → Clean systems free up creat...

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair , shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing ,...

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content. You’ll learn: → W...

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle. In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum: → The humble expert who relies on reput...

Welcome to the very first episode of The Sought After Educator Podcast . If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you. Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable: → Align : clarifying your brand, message,...

The Sought After Educator Podcast is here. Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry. Hosted by Jodie Brown , marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars ever...

BIG NEWS!!! This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it. Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and bus...

There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down. Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you. Inside, we cov...

Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually st...

Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small worksho...

In this value-packed conversation, I sit down with video marketing strategist  Keenya Kelly  to talk about TikTok—what’s working  right now , how to use it as a business owner (not just a content creator), and why there’s still  so  much untapped opportunity on the platform for educators and coaches. We get into: → The mindset shift needed to create video as a business own...

[www.jodiebrown.ca] Connect with Jodie [www.aligncreativeco.com] Hire Align CC Your visuals are saying something... before you even open your mouth. In this episode, I’m joined by  Lyrik Fryer , visual branding expert and founder of  WorkPlay Branding , for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than jus...

Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems fo...

Get 3 months of Kajabi for $99 Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not...

You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change...