Sought After Educator

Instagram → instagram.com/itsjodiebrown Sought After Educator Accelerator waitlist → jodiebrown.ca/sae This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger l...

Get on the waitlist for Sought After Educator Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming and hard to apply. This episode strips it all the way down so you can take what's here and actually use it. Jodie opens by defining the difference between copywriting broadly and conversion copywriting specifically. Copyw...

Get on the waitlist for Sought After Educator If you've ever thought "I wish I didn't have to be online all the time," this episode is going to give you some real answers. Not just the "take a break and rest" kind of advice, but the actual strategic thinking you need to do if you want to reduce your dependence on social media without tanking your income in the process. → Social media-dependent bus...

Join the Sought After Educator waitlist: jodibrown.ca/sae If you have been pouring energy into content day after day and wondering why it never feels like enough, this episode is going to shift something for you. Today I am breaking down one of the most important distinctions in your marketing: compounding tasks versus cyclical tasks, and why the ratio of energy you spend on each one might be quie...

Sought After Educator waitlist: https://www.jodiebrown.ca/sae Jodie Brown Instagram: https://www.instagram.com/itsjodiebrown Escape to Elevate retreat : https://www.escapetoelevate.com Misty Jayne Instagram: https://www.instagram.com/_mistyjayne _ Website: https://www.mistyjayne.com Find Misty on Instagram at @ mistyjayne and at mistyjayne.com. You can also catch her as the host of the Starting Me...

If you've been showing up, posting your offers, and still feeling like your launches aren't landing the way they used to, this episode is going to click a lot of things into place. Jodie is breaking down one of the most common reasons educators stay stuck on the visibility-without-sales hamster wheel, and it has very little to do with how much you're posting and everything to do with what you're a...

Links mentioned in this episode Apply for Escape to Elevate in Italy: escapetoelevate.com Follow Jamie on Instagram: @jamiedanahairstylist Watch Jamie on YouTube: Jamie Dana Follow Jodie on Instagram: @itsjodiebrown Jamie Dana has been an online educator in the hair and beauty industry for ten years, which makes her one of a handful of people who can actually speak to what it takes to build a sust...

Send Jodie a DM on Instagram After six years as a full-time online educator and marketer, Jodie is pulling back the curtain on where her money has actually gone in her business. In this episode, she's sharing the investments that have moved the needle, the ones that quietly fell flat, and the filters she uses now before spending another dollar growing her online business. She walks through the ear...

Feeling like you never have enough time to create content? You're not alone. In this episode, Jodie is sharing 12 micro tweaks you can apply to your existing content right now, plus a full step-by-step strategy for building an entire week of posts without creating anything new. This one is all about working smarter, not harder, and getting the most out of the content you've already made. Add reada...

If you’ve ever felt like you’re doing everything right with your content, posting consistently, trying different formats, following trends, but still not seeing results… This episode is going to give you a completely different way to look at what’s actually going on. Because the problem usually isn’t effort. It’s strategy, messaging, and how you’re measuring success. Inside this episode, Jodie bre...

Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution. Using a relatable analogy about a kid who quits soccer after a few bad ki...

If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence. Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts th...

Is using AI to polish your content actually making it worse? In this episode, Jodie goes deep on one of the most common and damaging mistakes online educators, coaches, and service providers are making right now: running their content through AI for final edits and calling it done. This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is t...

If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs. Most educators and service providers make the same mistake: they get excited about what they've built...

If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you. In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business a...

If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing...

Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why. In this quick training, we are unpacking market sophistication . What it is, why it matters, and how it is directly i...

DM Jodie on Instagram Get on The Align Insiders list If you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you. Because most educators aren’t struggling with content because they “don’t have ideas.” They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is...

Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem. In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for...

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel. You’ll hear why this isn’t about finding a new silver bullet....

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.” In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work , when they work best, and how to...

Launching education doesn’t start when you announce it. In this episode of the Sought After Educator podcast , Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable. This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellnes...

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work , and choosing the right ones for your audience, your offer, and your season of business. In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending...

What educators need to focus on in 2026 to grow In this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026. This isn’t a step-by-step launch episode. It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enoug...