Small Business Growth School

An accountant can be an AMAZING and valuable asset... or they can be something that I've seen actually destroy businesses. In today's episode we're going to talk about the single most important thing an accountant can do to grow your business. And then we'll follow it up with the doom and gloom, the two things that they often times do that can potentially run your company to the gr...

Most people think its a fairy tale to have passive income each month from customers after they buy your stuff. Im here to today to tell you that not only is it attainable for small town businesses but its ESSENTIAL to get your business through tough economic times and provide you the breathing room that comes with predictable monthly revenue. If that sounds of interest to you then enjoy the show,...

Ever have a lead call you up, and IMMEDIATELY ask what your price is. Once you mention your rate they'll say okay let me call down the road and see whose the cheapest. You'll either never hear from them again or they will be an absolute pain in the butt to deal with. This is a common struggle for many small town businesses. But today we're going to talk about the two things you can do...

One of the BIGGEST mistakes made by business owners is marketing to people that cannot afford their services. In this podcast episode we're going to talk about how to find rich (... or simply people that can afford your service or product), and how to draw more of those people in with your marketing. When you make this adjustment to your marketing your going to notice higher sales conversions...

We've got a serious problem in 2023... you either can't find employees or many that you hire are slow, glued to their phones, or just simply not productive. Now this is an overstatement, you'll get great hires but often times the bad ones will out way the good. What if I was to tell you that their was a system that could significantly boost your staffs productivity and even help you fi...

Lets face it, us business owners are getting constantly bombarded with rising expenses in 2023 due to inflation. This has lead to employees asking much more frequently for more money. In today's episode we're going to review how to reduce the amount of times you get asked for pay rises AND how to protect yourself from falling in the trap of giving out dozens of raises until you slowly put...

Want do you do if a member of staff randomly leaves one morning, what if your Facebook account gets locked (not that uncommon..) & 90% of your marketing is done there, what if your building burns down, etc.?? Having a Crisis management system in place will help you prevent these things from happening and if they do occur you'll be able to mitigate the damage. Today's episode goes into...

Theirs one cold hard fact about business, if you want to grow and automate your small town business you have to hire people! We've covered how to actually make these hires on past podcasts/blog posts BUT what about what order we hire in? I get this question a lot, and if this gets messed up you can put your business at serious financial risk. Not to mention have much more stress along the way....

We've got a serious problem in 2023... you either can't find employees or many that you hire are slow, glued to their phones, or just simply not productive. Now this is an overstatement, you'll get great hires but often times the bad ones will out way the good. What if I was to tell you that their was a system that could significantly boost your staffs productivity and even help you fi...

Many owners have this little bit of hesitation in the back of the heads about raising the price of their products or services. A business owner I know had a huge dilemma about this as well in my last mastermind call, and today we're going to answer the question of... is charging more ethical?? And if so, how do we actually execute on getting customers to spend more with us? If that sounds of i...

Ever lose $40,000 from just clicking on one link on Facebook? Well listen closely to this episode if you want to avoid this common scam that is oftentimes successful with small businesses. I'll go through our story and the top 6 lessons that you can learn to avoid this from ever happening to your business! If that sounds of interest to you then enjoy the show, and turn me up nice and loud to l...

In 2023 business owners have gotten to the point to where if a person has a pulse and half way good attitude their hired! :) While I may be joking, their is definitely some truth to that. The market for good candidates to work for your business has definitely shrunk since the pandemic. So its important to know what sort of platforms and approaches can give you the best shot at bringing in people t...

A business coach years ago told me, " a big reason why most small town business owners don't get more profits is because they don't ask for them.." In today's podcast Im going over a principle called "order bumping." This is a way to add more profits to your initial sales, but also add massive value to all of your customers. If that sounds of interest to you then en...

If you have a service or product based small business that sells anything above the $500 threshold then this podcast is a MUST listen. In today's episode Im going to cover a secret weapon you can use to double, triple, and even in some cases 4x your conversions! We've used this exact approach to significantly boost the sales conversions for my businesses that sell 3-3.5k services! If that...

Who doesn't want to be able to come in and out of work as they please. Or not have to worry at all about having enough money for your dream vacation, dream house, or even sending your kids to that private school you love down the street.. These are all the good things that come along with business. But the reason why everyone isn't a small town business owner is due to the struggles. And t...

Big corporations specialize to survive against the massive amount of competition they have. As small businesses do we need to specialize our companies to survive?... No, BUT we can and should specialize to thrive! Out of all the years of business coaching I've done, the businesses that I've found that always struggled the most to build up their leads were the ones that were very generic. W...

What if you could spend just half the time you currently spend on marketing to get the same amount of leads? You'd have alot more of a very limited commodity.. TIME! This would open the door to spend more time with your family, hobbies, or even blowing up your business even further! If that sounds of interest to you then enjoy the show, and turn me up nice and loud to listen to me walk you thr...

I just had a business coach recommend a book to check out. Im about 3/4ths of the way through, and I have to say... this is one of the best books on creating a small business offer on the market! Today I walk through a simple 3 step approach this book talks about that can be used with any business to help really optimize digital and old school print marketing. If that sounds of interest to you the...

So I am a massive fan of hiring marketing assistants, and actually any staff in general to allocate your work to. Its so fun to have a business that can generate you income while your off on the latest vacation, starting your next side hustle, or just spending more one on one time with your family. So this episode will run you through how to actually do this and more importantly... the MISTAKES th...

So in my own small town business we're doing a local event called First Friday coming up over the next few weeks. Over the years I've developed a really simple way to go after these community events and actually come out with a full clipboard of leads. During this episode I'll chat on how Im going to approach this event and how you can apply the same method for your own local events to...

The best advice I was given years ago was that if I wanted something in life, I needed to seek out a person that has already achieved it to teach me. I apply this rule constantly with my own businesses, I've literally invested thousands and thousands of dollars in private coaching and marketing courses over the years. But you know what... its all been well worth it! I have to say that its gott...

One thing I love more than anything is connecting with other small town business owners and doing a long in depth coaching call. During the calls we cover how to structure your business to get more leads, ways to adjust price points, what customers you should be going after, and even the top marketing strategies that would do best for your own specific small business. With that said, today's p...

I just finished talking to another small business owner, and their was one thing that was bugging him the most in his small business.... customers NOT paying! As small town businesses we offer a lot of value to the community, and its only fair that we're paid in full for our sevices. So today Im going to cover how you can avoid the above situation and what to do if a customer isn't paying....

A recent study in 2022 found that Americans spend at most $314 for an impulse buy. So these are people that are in desperate need of your service or product and you don't need to do much convincing to get them to buy. But what about 99% of other customers that aren't in this group when they come in to see you? What do you need to do to grab them and get them to spend more than in the proce...

Everyone's heard about a friend being "ghosted" after a especially bad date. They thought things went well, but they end up never hearing from the person ever again! The same can happen with current employees, but when they suddenly disappear it can massively affect your pocketbook and customer experience. So in today's podcast we're going to talk about how to best avoid this...