Small Business BS

In this episode, we discuss the many different types of email newsletters, how they can fit into your overall marketing plan, and why every business can likely benefit from email newsletters.

In this episode, we discuss the 80/20 rule and how you can use it to overcome perfectionism, focus your time, energy, and resources on what's important, and increase revenue and success for your small business.

In this episode we discuss down-selling as part of our mini series on selling and sales techniques.

In this episode we discuss cross-selling as part of our mini series on selling and sales techniques.

In this episode we discuss upselling as part of our mini series on selling and sales techniques.

Let's talk about a few different ways you can sell for your small business. Hard selling, soft selling, assumptive selling, helping to sell, and selling to help.

In this episode, we discuss the many considerations and things you should have in place before making the lead to go full time with your side hustle.

In this episode, we discuss the ways in which the minds of entrepreneurs and small business owners are different than most people's. We chat through some ways you can harness that "evil" power to build your business.

In this episode we dive into all the things you should be looking at, and thinking about, when selecting your email marketing platform.

In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of segmenting and...

In this episode we discuss 10 common email marketing mistakes you should avoid...and e also talk about how MySpace is apparently still a thing.

In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.

In this episode, we wrap up our series on content marketing, diving into Search Engine Optimization (SEO). We explain what SEO is, why it's important, how AI is impacting SEO, and provide some real examples for how to get started.

We continue our series on content marketing this week - Join us as we dive into all the different types of content you can create for your business.

In this episode, we continue our series on content marketing, focusing this week on email marketing basics.

Lead magnets are free resources offered in exchange for contact information, used to build email lists and nurture potential customers. Lead magnets are different than discovery tools like podcasts. In this episode we share a variety of examples of effective lead magnets for different industries. More examples at smallbusinessbs.com

Part 2 of our series on content marketing focuses on marketing and sales funnels. We discuss what their actual purposes are, why it's important to think about them, how to approach creating them, the mistakes to avoid, and why this is all valuable to your business.

This is Part One of our series on content marketing. In this episode, we explore what content marketing is and why you should be using it for your business.

In this episode, we argue about what the single most effective marketing tool is for a brick & mortar business. Since I (Jeff) upload these episodes, I get to state for the record that I was correct and Adam was wrong. Enjoy the episode!

In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We explore the idea of identifying what is urgent versus what is important, and where we allow ourselves to invest the limited amount of emotional energy we have.

 In this episode, we discuss the pros and cons of writing a book. Find out why writing a book can be the best business card you ever have, and a few reasons why you should NOT write a book.

Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome. What are they, how do they impact our small business, and how do we overcome them? Whether you're a creator, an entrepreneur, or a small business owner, you almost certainly deal with at least 1 of these...like 2 or all 3. Let's explore how we can get through these additional challenges.

Patience plays a crucial role in achieving small business success. Significant business growth often takes longer than people want, and longer than we think. Adopt a patient mindset, persevere through challenges, and set realistic expectations for long-term development.

The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels. Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal advocacy.

In this episode we explore sales funnels through the lens of Adam going through the sales process of a time share. We cover a foundational understanding of  sales funnels , explaining them as the path a customer takes from discovering a business to making a purchase. Businesses of all types can apply the principles of a sales funnel, even through something as simple as building an  email...