Shorr Solutions: The Podcast

Send us a text When you’re a practice management consultant in the cosmetic medical space for long enough, you collect a horror story or two. In the blink of an eye so many things can change. A pandemic. A long-term or terminal illness. Divorce. Fire. Hurricanes. Ice Storms. You name it, we’ve seen it happen in a practice, and, unfortunately, there are always two common denominators that turn a li...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded for the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 2021 annual meeting; however, we thought the content was so important that we wanted to make sure you, our loyal podcast listeners, heard it as well! Marketing is one of the most important investments you can make for your aesthetic medi...

Send us a text Practice administrators help with the big picture and goals of the practice. They are the medical director’s or practice owner's right-hand person and are responsible for contributing to the business improvement plans of the practice, supervising administrative staff, overseeing the practice's financials, and maintaining legal compliance. The practice administrator's top priorities...

Send us a text The “Great Resignation” is a phenomenon occurring right now, where at an incredibly rapid rate, people are leaving and transitioning in and out of the workforce. This is due to many reasons with the main cause being the COVID-19 pandemic and all sorts of matters that have come from quarantining, federal and state laws surrounding vaccinations, and more. This is not happening in just...

Send us a text Pricing is the number one question aesthetic practices get, why not give out pricing in return for a LEAD? In this episode of Shorr Solutions: The Podcast , learn how price transparency for your services can not only be a primary driver to capturing and converting more patient leads, BUT unlocking access to industry trends that can help you make powerful business decisions for your...

Send us a text Let’s be honest: we now live in a world where we have to be “on” 24/7. Social media has taken over, staff drama prevails, patients expect a response instantly and work-life balance is a topic of daily conversation in most social circles and media outlets. This has led to a higher-than-ever level of early physician and staff burnout from a career you’ve trained so hard to achieve. In...

Send us a text The COVID-19 pandemic gave room for a lot of management mistakes we can all learn from. These mistakes became valuable lessons that make us smarter and wiser practice owners and administrators for the future. In this episode of Shorr Solutions: The Podcast , "Important Management Lessons Learned from COVID" , co-hosts Mara Shorr and Jay Shorr discuss how to successfully navigate a f...

Send us a text In this episode of Shorr Solutions: The Podcast , learn smart ways to attract new business with up-to-date technology, keep your schedules full and build loyalty with returning patients/clients! Brought to you by Weave and presented by our Shorr Solutions team and GoDaddy, you'll learn from our experts, Jay Shorr and Mara Shorr, and successful social media and online reputation mana...

Send us a text Every practice should have a mapped-out plan for future growth. Whether you are opening a brand new practice (and the bank requires a pro forma or business plan) or you are projecting for strategic growth in the future, you must have a plan. Learn how to create and plan for future goals, objectives, and direction. In this episode of Shorr Solutions: The Podcast, “What to Include in...

Send us a text When you’re a practice management consultant in the cosmetic medical space for long enough, you collect a horror story or two. In the blink of an eye so many things can change. A pandemic. A long-term or terminal illness. Divorce. Fire. Hurricanes. Ice Storms. You name it, we’ve seen it happen in a practice, and, unfortunately, there are always two common denominators that turn a li...

Send us a text In this episode of Shorr Solutions: The Podcast , “How to Make Your Profits Soar” , co-host Jay Shorr explains step-by-step how to keep expenses under control and help boost revenue to make your profits soar in your aesthetic practice. Tune in now to learn more! To sign up for our Conversion Cascade online course, click here . Don’t forget to enter code PODCAST at checkout for 20% O...

Send us a text In this episode of Shorr Solutions: The Podcast , co-hosts and award-winning practice management consultants Jay Shorr and Mara Shorr speak with Brad Adatto, co-founder and partner of ByrdAdatto healthcare law firm to lend you their expertise on the pros and cons of selling your medical practice and recap what happened inside the medical industry in Q1 of this year. Together, they t...

Send us a text Every aesthetic medical practice has one: the dreaded laser graveyard. In a constantly evolving marketplace, physicians and medical spa owners are often baffled when it comes to what goes into selecting and purchasing a new piece of equipment. In this episode, co-host Jay Shorr describes which questions to ask when purchasing your next moneymaker, what’s non-negotiable and what’s fa...

Send us a text In this episode, co-hosts Jay Shorr and Mara Shorr teach you tips and systems to boost your sales conversions by attracting patients to your practice using effective marketing and brand awareness strategies, converting leads into patient consults, converting patient consults into scheduled treatments and procedures, and ultimately how to keep patients coming back, time and time agai...

Send us a text With more and more practices wanting to move away from insurance-based medicine and embracing elective cash services and procedures, there’s an increased need for the most important question: HOW DO I DO IT? In this episode of Shorr Solutions: The Podcast , "Adding Cash Services to a Typically Insurance Based Practice" , host Jay Shorr describes step by step how to make the grand sw...

Send us a text In this episode, co-hosts Mara Shorr and Jay Shorr are joined by board-certified plastic surgeon Jonathan Kaplan, M.D., M.P.H., owner and medical director of Pacific Heights Plastic Surgery and founder of BuildMyBod. Together they discuss Dr. Kaplan's experience purchasing his now successful aesthetic medical practice and address why he chose to buy a practice that already existed i...

Send us a text No matter how long you’ve been in practice, or how much experience (or cash!) you bring to the table, going out on your own is never easy. From selecting a space to selecting your equipment, hiring your staff to figuring out how to provide benefits, the creation of your business plan is just the tip of the iceberg.   Tune in as co-hosts Mara Shorr and Jay Shorr explain how to make t...

Send us a text With so much "newness" comes a lot of questions and uncertainty. So what do medical leaders need to know about how the new administration plans on addressing COVID and the medical industry? In this episode of Shorr Solutions: The Podcast , "What's New? New Year, New President, New Vaccine, New Policies" , co-hosts Mara Shorr and Jay Shorr speak with Bradford Adatto, Partner of ByrdA...

Send us a text In this episode, co-hosts Mara Shorr and Jay Shorr explain what it’s like working with Shorr Solutions. Tune in to learn about what services we provide, who our typical clients are, and how we work with practices remotely! Click here to listen to our company's origin story in our very first episode, "Founding Shorr Solutions"!

Send us a text In this episode of Shorr Solutions: The Podcast, “A Cautionary Tale with ByrdAdatto”, co-hosts Jay Shorr and Mara Shorr are joined by Michael Byrd and Brad Adatto, partners of the ByrdAdatto health care law firm.    Jay and Mara were able to share their own “dumpster fire” story (a poorly mismanaged situation that leads to a disaster) and something so profoundly important to what le...

Send us a text Let’s face it: today’s baby boomers are working longer than ever, and they’re nothing like today’s millennial generation. With that, there are now more generations working together than ever before, and with that comes a difference of opinion on everything from best practices in sales and customer service to how to handle technology and new media in the workplace. Join co-hosts Mara...

Send us a text You may ask yourself why you need to worry about a valuation of your aesthetic practice. But the truth is, EVERY practice owner will need a valuation of their practice at some point in their career. Whether you've just wrapped up your residency or fellowship and are looking to buy a practice from another provider, are merging your practice with another practitioner, or are selling y...

Send us a text In this episode, co-hosts Mara Shorr and Jay Shorr dive into how to attract more millennial patients to your aesthetic practice and how to relate to them through effective marketing.  Tune in now to learn more about creating marketing content, repurposing content on multiple channels, and leveraging social media...all while adhering to HIPPA.

Send us a text In this episode, host Mara Shorr teams up with Kelly Smith, the founder and CFO of Projected Growth Consulting, to provide insight into how you can increase your medical spa sales in any economy. Tune in to get our proven method to earn sales from existing patients now, fill appointment schedules, and create an influx of revenue through the end of the year and into 2021! To access t...

Send us a text In this episode, host Mara Shorr dives into how to handle conflict amongst your team, how to further improve your leadership skills, and what you as a leader could be doing wrong that could be costing you quality team members in your aesthetic practice. Listen now to learn more!