Setting Up Shoppe

In this episode Dan, Rasmus, and Heidi are joined by Tony Rouleau from Hillview Tools, to talk about his journey, struggles and side quests along the way, that brought him from a full time machinist, into building up his fulltime business making Heirloom Tools in his home machine shop. The conversation continues in the after show, with both Heidi and Rasmus pitching products for Tony to make, and...

This episode Dan, Rasmus, and Heidi talk about how we control ourselves when that new shiny idea shows up, as well as discussing how to focus creativity, channel aspirations and keep the flow of ambition strong. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way...

This episode Dan, Rasmus, and Heidi talk about the extra things you can do for your customers. Both the little things that makes an order or customer feel special, or what might be putting them off future orders. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent wa...

This episode Dan, Rasmus, and Heidi talk about what untapped resources they might have. From tools that are under utilized, markets yet approached, and skills and knowledge we have that can be of value to others If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way...

This episode Dan, Rasmus, and Heidi talk about their motivations behind selling, how it’s a continuation and result of crafting, and how “selling out” is the price we pay to do the things we love and keep our crafts alive. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an ex...

This episode Dan, Rasmus, and Heidi talk about our experiences with talking in front of crowds, demonstrating and showing our crafts, and what we’ve gained and experienced when standing in front of a crowd. We try to give a few tips on what to consider, why you should consider public speaking, even if you’re mildly terrified of it, and share some stories and encouragements. If you want access to t...

This episode Dan, Rasmus, and Heidi talk about how we’ve changed the markets we attend over the years, discuss our reasons and go of on the usual tangents. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future. Feel fr...

This episode Dan, Rasmus, and Heidi talk about the year that was, looking back on what we’ve learned and how we aim to improve ourselves and our businesses in the new year. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in th...

This is a bonus episode was recorded for Patreon in September of 2025, here Dan and Rasmus have a chat about upcoming projects, while Heidi is away on highly important business. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming...

This episode Dan, Rasmus, and Heidi recap the last month and a bit. Dan talks about his travels in America and to Maker Camp, while Rasmus and Heidi talk about the recent things they’ve done at home. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’...

This episode Dan, Rasmus, and Heidi discuss the importance of keeping crafts alive, how we’re doing our part, and what inspires us to share our knowledge with others Aoyama Square: https://www.youtube.com/aoyamasquare If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excelle...

This episode Dan, Rasmus, and Heidi talk about why you should be bold, not hold yourself back and ask for slightly more. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s more goodies coming in the future. Feel free to message any of us if you have...

This episode Dan, Rasmus, and Heidi discuss failures, what has gone wrong for us recently, how it could have been mitigated, corrected along the way or avoided all together. In the after show the stories about failure continues, including one royal fuckup, as promised in earlier episodes. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If...

This episode Dan, Rasmus, and Heidi talk about how lucky other people are, how you can forge your own luck, and how to be inspired instead of envious of other people, as well as digressions into the territory of imposter syndrom. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon i...

This episode Dan, Rasmus, and Heidi discuss the very exciting topic of shipping, handling and provocative care stickers. If you want access to the very special extra after show, you can subscribe on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and there’s a other goodies coming in the future. Feel free to message any of us if you h...

This episode Dan, Rasmus, and Heidi the things we have in our workshops that bring motivation, inspire us, og simply makes this journey we’re on more enjoyable. This is also the first episode with the special extra after show available on Patreon from the lowest tier. If you want to support the podcast, doing it through Patreon is an excellent way, and we’ll have a few other goodies coming in the...

This episode Dan, Rasmus, and Heidi talk about how to keep the momentum going, both personally and in the business. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingupshoppe.com Instagram: instagram.com/setting_up_shoppe/ Facebook: facebook.com...

This episode Dan, Rasmus, and Heidi talk about recognising the victories we have along our journeys, and how we celebrate them. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Links: Pittsburgh Map Tray: https://www.instagram.com/p/DJzNNSTRrxu/ Forging Wood Splitting Wedges: https://www.instagram.com/p/DJolH2NsaIs/ Setting Up Shoppe: Email: info...

This episode Dan, Rasmus, and Heidi kick off season 5 with talking about how the year has been so far, what goals we set for our selves and how we have progressed towards achieving them Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingupshoppe....

Due to life getting in the way, the previous episode marks the end of season 4, but don’t fret. We’ll get our lives back in order shortly, and will have new episodes for you coming out in June. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingu...

This episode Heidi is away, so Dan and Rasmus are joined by Jess Jones of Dandelion & Peacock to talk about her experience on being on the British tv show, Make it at Market, discussing what she learned and how it changed her business. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Jess Jones: Website: dandelionandpeacock.co.uk Facebook: fa...

This episode Dan, Rasmus, and Heidi have a bit of a therapy session and talk about snobbery, or things that annoy and frustrate us in the craft world. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingupshoppe.com Instagram: instagram.com/settin...

This episode Dan, Rasmus, and Heidi talk about feedback and criticism, good and bad ways of giving and receiving it, and share some more or less appropriate stories. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingupshoppe.com Instagram: insta...

This episode Dan, Rasmus, and Heidi talk about the things worth to retire from your business, whether that’s tools, customers or mindset. Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUpShoppe Website: settingupshoppe.com Instagram: instagram.com/setting_up_shoppe/...

This episode Dan, Rasmus, and Heidi discuss AI, how we have started to use them, and a few of the things they might not yet be so good at. How to write good AI prompts: https://youtu.be/jC4v5AS4RIM?si=4p3uHX_S1RoJQDvu Feel free to message any of us if you have any questions, constructive feedback or helpful thoughts. Setting Up Shoppe: Email: info@settingupshoppe.com Patreon: patreon.com/SettingUp...