SEO, Digital Marketing and online security

Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc. But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website. And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on. Do you know the Bounce Rate for your website and do you kow how to fix a poor on...

Google Ads, Facebook Ads, LinkedIn Ads are 3 of the top website advertising platforms - but which is the right one for your business and which one is the best?

I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the keyword Meta Tag, keywords in the Meta Title Tag and Meta Description Tags and keywords liberally scattered throughout the content. As things have changed, the number of SEO myths has grown and these are the ones that I most frequently encounter

Use this as a golden opportunity to pull ahead of your competition And it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boost. The coronavirus Bounce Back loan is perfect for this.

I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”. But listen to this podcast to understand how Twitter CAN support your SEO and digital marketing

How do you know whether marketing option "x" is going to be better than marketing option "y"? You don't but if you approach your campaigns with a plan then you'll be well placed to find out which works better and which should be abandoned

For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look. Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all q...

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read? Have a listen to learn WHY this is vitally important

I am frequently asked by small businesses why a hacker or cyber criminal would target them? The answer's pretty simple, as a small business they probably don't have a cyber security expert and are an easy target

and post a photo of you flying off in your private jet only to have your house burgled and £50m, yes MILLION, of jewellery stolen in a robbery

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too. Well, let me tell you, the hackers and cyber criminals won’t – it anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

Are you using email marketing for our business? If you are, well done. If you are not, why not? Give this a listen and if it sounds like something that might be of interest, then please get in touch.

How do you budget for SEO? How do you determine value for money? Have a listen and get in touch with questions

How much is a Page 1 result on Google actually worth? Do you think SEO is expensive? Have a listen to see how it compares to TV, radio and print advertising to understand the true value of SEO

The SEO practitioners who cheat are known as “black hatters” or “unethical” whilst the good guys are “white hats” or ethical. Which you choose is up to you, however the impact on your business, if you make the wrong choice, could be disastrous. How can you tell which is which?

How clean is your mobile phone? Did you know that it could be covered in E-Coli, Streptococcus, MRSA and more? Have a listen to find out more

Twitter's great, right but your news-feed can move to fast to see what people important to you are saying and this is where Twitter Lists comes in. It saves time, helps you focus and makes you a better communicator. Have a listen to learn more about Twitter Lists and how you can use them

WordPress, the world's most popular website builder but you need to keep it up to date - listen to find out why this could be crucial to the survival of your business

Millions of emails and passwords are available to cyber criminals but how do you know whether you are at risk? How do you know whether they've got their hands on your email addresses, passwords and maybe more? Have a listen to find out

Videos are great, but they're no good for your business if they can't be found and this podcast looks at how you can optimise your videos and make them easier to find in YouTube and Google Search

If your website uses WordPress(WP) then you find yourself in good company. It’s by far and away the most popular CMS, being used by 32% of all websites. WordPress is popular for a number of reasons, the software is free (but you’ll still need hosting that will cost), it’s pretty easy to use and there are thousands of “themes” (designs and templates) that you can use to define the way your website...

The “Dark Web” has been in the press frequently over the past couple of years, associated with tales of hacking, the sale of personal information, credit card data, drugs, weapons and other illicit items. However, there’s been very little by way of explanation as to what the dark web is and how you go there and this item looks to answer that, purely for research purposes of course.