SEO, Digital Marketing and online security

2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years. It's no wonder people get hacked and have their data stolen. Anyway, tune in for my round up of the worst passwords for 2023 and some hints and tips to make sure your password is difficult t...

Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training. Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO

 Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals. 

 In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit the...

Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand. Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visitors to your website are doing.

Do you know how good, or bad, your video calls sound?  Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional?  Have a listen to this to find out how to make your video calls sound more professional 

Help! I’ve got an invisible website, what should I do? 1/ Panic? 2/ Wait and Hope? 3/ Start Again? 4/ Call an expert? Have a listen and hear expert advice from Andy Poulton, your Chief SEO Officer. Also may contain references to Search Engine Optimisation

The Welsh Italian Pizza Company were in the press recently but it wasn't because of their Pizzas. It was something web related. Have a listen to learn about their domain name nightmare and other howlers and how not to make the same mistake with your website.

In my previous pod I talked about the key Cyber Security threats that individuals and businesses of all sizes face. This time around I am going to review some of the key protective measures that you can take. Measures that will make your business harder to defraud, harder to hack and less likely to fall victim to Cyber Crime.

Could your business be at risk from Cyber Crime? You bet it could.....in fact, with Putin's invasion of Crimea the threats are likely to be much greater as the Cyber Criminals use the invasion as a distraction and opportunity  Listen to my latest Podcast to find out how cyber criminals could impact your business 

 Search Engine Optimisation is the the process that is undertaken in order to make your website search engine friendly. This makes it easy for all search engines to fully understand your business, your services and/or your products so that your website can feature in the search results when somebody is searching for the things you do, the services you provide or the goods you sell.   But it’s not...

Christmas is just around the corner. Now is an ideal time to take a step back from working In your business (the day to day things that you do) and do a bit of work ON your business (business structure, systems, processes, marketing etc.).  That makes it an ideal time for some top tips for your SEO for 2022.

You cannot be serious….…Yes you can and you must be.  But serious about what?  About your passwords, that’s what.  The Top 10 most hacked passwords of 2021 has been released. And you won't believe what's at No. 1. Well, you might but you should be incredulous because it's just stupidity of the highest order

Does your business use a mobile number? Of course it does but do you have a landline number or have you ditched that and rely solely on your mobile (cell) phone? That could be a mistake and if you listen to my latest podcast you'll understand why I think that it is.

Threats of Cyber Crime from Cyber Criminals continue to increase and we all need to be increasingly alert and focussed on the threats, the impact they could have on our lives AND the things we can do to minimise the risk to ourselves and our businesses. National Cyber Security Month 2021 has the overarching theme “Do your part. #BeCyberSmart” and looks to empower individuals and businesses to own...

15 Years ago Bill Gates predicted the death of the password. He was wrong, the password is still with us but it's even more insecure and new advice is to use 3 random words. But how do you choose 3 random words? Use What 3 Words, that's how. Have a listen to lean how

 When I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place. 

This is a pet peeve of min. Too many people, many who should know better, use the word "Internet" when they should use "WWW" and vice versa. This REALLY gets me because the two are very different. Have a listen to learn the difference

Carousels, (aka Image Sliders) the name given to those annoying sliding images that seem to feature on most websites these days. As you might have gathered, I’m not a fan but is my dislike subjective (taste) or objective (they don’t add anything). It’s objective, listen to my Podcast and learn why

How could a cup of coffee cost £31,000? It's not about expensive beans, it's all about Cyber Crime

Proper Preparation & Planning Prevents Pretty Poor Performance was the first set of 7Ps that I learned. When I moved from IT Support Engineer and Consultant in to Internet Marketing I learned about a different 7Ps, the 7Ps of Marketing: Listen to learn about the 7Ps of Marketing and how they can improve your business.

I want to tell you that there are other search engines available and there may be excellent reasons for using them. Here's a look at the top search engines around the world

Spend 10 minutes listening to my Podcast to learn how you can move your website higher in the search results

Are you selling your sizzle? I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue. Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits). So, are you selling your steak or are you selling your sizzle?

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds. Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too. Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their a...