Selling To Corporate

Automating your outreach with AI might look like the fastest way to fill your pipeline with corporate clients, but for most coaches and consultants it's doing the opposite. In this episode, Jess Lorimer shares what she's seen over the last 12 to 18 months working with professional sales teams, research projects, and organisations who've spent serious time and money embedding AI and automation into...

In this episode, Jess Lorimer breaks down the 5 types of business owner she sees most often selling, or trying to sell, to corporate clients, drawn from months of conversations on group calls, masterclasses, one-to-one sales calls, and at live events. Each type tends to run into the same commercial challenge, and once you know which one is slowing you down, it's far easier to fix. This isn't about...

Ready to stop overthinking your offer and start generating real B2B revenue? In this episode, Jess Lorimer explains why you shouldn't create your offer first, and unpacks the commercial risks of offer- first thinking and how to build a sales process that actually closes corporate clients. So many smart, capable professionals get stuck tweaking features, pricing, and marketing before they've even t...

In this episode, Jess Lorimer breaks down the difference between a sales activity and a marketing activity, and why confusing the two is one of the most common reasons a B2B sales process gets stuck. She walks through the Selling to Corporate® 5 step sales framework stage by stage, explaining the single, specific purpose behind each one, so you can diagnose exactly what's working, what isn't, and...

STC183: 3 reasons September is the best time to sell to companies (with a proven sales process) In this episode, Jess Lorimer reveals why September is the most powerful month for selling to companies, provided you follow a proven sales process. The discussion covers key commercial drivers unique to Q4, the biggest employee turnover period, and strategies to secure business before companies allocat...

If you sell services to corporate clients, you've almost certainly asked yourself whether you should be focused on inbound or outbound sales. It's one of the most common questions coaches, consultants, trainers, speakers, and done-for-you service providers ask when they're trying to build a predictable pipeline of corporate clients, and the honest answer is that it depends on your business stage,...

Every August, Jess hears the same story on repeat: decision makers are on holiday, budgets are frozen, nobody's picking up the phone, so why bother? In this episode, Jess pushes back on that, hard. More decision makers and stakeholders are booking sales calls this August than she's seen in the last two years, and her own clients, working across leadership, performance, executive coaching, and frac...

You might be following a proven sales process, you might even be generating consistent revenue. But if you are not building in a regular strategic thinking space, your sales results are almost certainly not as strong as they could be and they are more fragile than you realise. In this episode of the Selling to Corporate® podcast, Jess Lorimer addresses one of the most common and costly problems sh...

If your B2B sales process relies on one enthusiastic contact inside an organisation to champion your work, you are one resignation away from losing everything you have built. In this episode of the Selling to Corporate® podcast, Jess Lorimer makes the case that single champion selling is not just risky and is a strategy that actively limits the size of deal you can close and the speed at which you...

In this episode of Selling to Corporate, Jess Lorimer explains why 66% of corporate decision makers are now using AI tools such as ChatGPT, Perplexity, and Microsoft Copilot to research and shortlist external suppliers before they visit a single website. If you are a coach, consultant, speaker, trainer, or done-for-you service provider selling to corporate clients, this episode covers what that sh...

What this episode is about Summer is closer than you think, and if you want a spectacular September and a strong Q4, the work starts now. In this episode of the Selling to Corporate® podcast, Jess Lorimer shares the three essential sales actions that every coach, consultant, trainer, speaker, and done-for-you service provider needs to complete before UK decision makers head off on their summer hol...

What This Episode Is About You've invested in a sales strategy. You've done the training. So why aren't you getting the results you expected? In this episode of the Selling to Corporate® podcast, Jess Lorimer reveals the single most important skill that professional salespeople use to create consistent, replicable results - and it's almost certainly not what you'd expect. Jess makes the case that...

What this episode is about If you've been relying on warm referrals and introductions to bring in corporate clients, this episode is your wake-up call. Sales strategist Jess Lorimer breaks down the two distinct types of B2B lead generation that every coach, consultant, trainer, speaker, and done-for-you service provider needs to understand - and crucially, which one to prioritise depending on wher...

In this episode Jess explores the complexities of procurement, including bids, tenders and preferred supplier agreements. If you've been looking at these as a shortcut to big contracts Jess shares the competitive realities of these processes and why they are rarely the 'easy win' they appear to be. With many decision makers often out of the office throughout the summer months it's vital to priorit...

April is buzzing with opportunity! Companies are hiring more external suppliers than ever, thanks to rising costs for permanent staff and a shifting economy. But here's the catch - decision makers are changing how they search for experts. It's all about referrals and real expertise, not just flashy marketing or big followings.  External suppliers are in high demand due to increased costs of hiring...

As we wrap up Q1 (and look ahead to Q2!), I've been taking stock of market trends and what's impacting business for coaches, consultants, and experts selling to corporates. This quarter, I've seen incredible client wins - like proposals accepted at £31,000 and larger scale training projects signed off. But I've also noticed some worrying shifts in the wider landscape. A phenomenon I'm seeing play...

Do you ever feel like you're hustling non-stop just to keep up with your current delivery—and then, suddenly, your sales pipeline dries up? Or maybe you go from feast to famine: booking lots of work, then radio silence, then panic? I've been there. In fact, it's something I hear a lot from consultants and coaches so today I'm sharing the straightforward sales technique I've used for the last 10 ye...

Like so many of you, this past year brought about a series of incredibly heavy personal trials. From the grief of a painful family loss and the almost constant and unexpected challenges of finally moving into our 'forever home,' it felt as though the floor was constantly shifting. On top of that, I faced a cancer scare that put everything into a different perspective. I'm sharing this now because...

Today Jess tackles the surprisingly overlooked issue that's stopping entrepreneurs and sales professionals from landing corporate clients: a communication gap that's causing more trouble than you think. Forget "mindset." It's all about how you communicate. After working with thousands of entrepreneurs and professional salespeople over 18 years, Jess has noticed a universal fear: nobody wants to co...

Time is flying, and if you haven't started building your B2B sales pipeline yet, this is your wake-up call but only if you leverage it strategically. Focus on proactive lead generation, reset boundaries, and get clear about your sales process so your network actually supports your revenue goals.  In this episode Jess challenges the popular adage that "your network equals your net worth." While you...

Wondering why your lead generation efforts aren't landing sales? In this episode, I'm sharing the key difference between decision makers and influencers in corporate organisations - and why targeting the right people will transform your business. Consistency matters and so does knowing who truly holds the budget and sign-off power. Build relationships, but be strategic.  You'll learn why consisten...

Kicking off 2026 with fresh energy, strategic focus, and real results!  If you're tired of 2025's energy (or sugar overload), feeling fired up or easing yourself in and want to actually MOVE the needle in your business, your first 90 days of 2026 can pave the way for your best year in business yet. Rather than letting last year's challenges linger, now is the moment to reassess, refocus, and apply...

As 2025 wraps up, I've been reflecting on the lessons learned—both the challenges and the wins. This year brought huge personal and professional shifts, from moving into what feels like our "forever home," navigating unexpected family bereavements, and making some big strategic choices in my business. After six incredible years, The C Suite ® will see its final cohort in 2026.  Why? Two big reason...

As we gear up for Christmas and wind down the year, now is the time to assess your 2025 performance and plan your B2B sales strategy for 2026. While some clients have had their best financial year ever, others have seen dips or plateaus, often feeling that revenue has become harder to generate. In this episode, Jess breaks down the difference between short-term (non-ideal) and long-term (ideal) re...

2025 was a challenging year for many entrepreneurs selling to corporate clients—but there's so much hope for 2026.  The sales landscape is shifting: AI and social media aren't silver bullets, and relying on content won't cut it. What really matters now is having a best-practice sales process, accountability, and meaningful human connections.  Companies are spending more on external providers, and...