Self Maid

In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it up. With my second cleaning business location under management, I'm finally ready to open the floodgates on my coaching program. I'll be re-launching under a new name, new structure, and a completely different level of amb...

Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke. In this episode I break down the five numbers that tell you whether your business is healthy or bleeding out: customer lifetime value, churn rate, cost to acquire a customer, labour as a percentage of revenue, and c...

In this episode, I discuss one of the biggest mindset shifts I've made as a business owner: understanding that the customer isn't always right, but they're never wrong from their perspective. I share why reacting emotionally to complaints, criticism, and conflict can damage relationships, cloud judgment, and lead to poor decisions. Instead, I explain how taking the time to listen, g...

For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at all. It's just remote-controlling people, and it kept me stuck as the bottleneck in my own business. In this episode I break down the shift that changed everything for me: managing outcomes instead of inputs. I stopped obsessing o...

Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the cornerstone for how I ideated and launched my business back then, and it's how I make a lot of important decisions today. If you haven't...

Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in! Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

I was on The Morning Show on Channel 7 again last week! Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Business is tough. All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “normal” life. In this episode, I break down why entrepreneurship operates on delayed gratification, why comparison destroys so many business owners, and how learning t...

Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them. In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, eve...

If your business still relies on you to function, this is the framework that helps you change that. In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team that can run your business without you. We go into how to:  Break down your role into transferable tasks   Identify what should be delegated, automated, or removed   Turn r...

In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis. With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway. I talk through why being in demand is actually a signal...

In this episode, I break down a mistake I see a lot of business owners make... Trying to build perfect systems way too early! When you’re growing, everything is changing. Your team is evolving, your service is improving, and your operations are constantly shifting. So when you invest hours building detailed SOPs and rigid processes, you’re often just setting yourself up to rebuild them again and a...

AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception. But will AI actually replace cleaners? In this episode, I break down the reality behind the hype. We’ll look at why robots and automation are unlikely to replace human cleaners anytime soon, the economic and practical limitations of cleaning robots, and why the physical...

Most cleaning business owners assume their clients are happy. Until they cancel. In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simple, low-friction client satisfaction system using a 1–10 scoring model (Net Promoter style). You’ll learn: What Net Promoter Score actually is (and how to use...

Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts. But the most successful cleaning companies aren’t relying on just digital leads. In this episode, I break down the two underrated strategies that consistently win commercial work — and they’re not what most people expect. We’re talking about: Physically walking into businesses and creating...

Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that. In this episode, I break down the key ideas from The Checklist Manifesto and explain why simple, boring systems are often the difference between chaos and consistency. From pilots flyin...

Social media isn’t just about going viral anymore — it’s about being found . In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO . I explain how platforms like TikTok, Instagram, and YouTube are now functioning like search engines, why keywords matter more than hashtags, and how small changes to your captions, hooks,...

Everyone’s being told to automate their quotes. Fewer people are asking whether it’s actually costing them trust, authority, and better clients. In this episode, I explain why in-person quotes consistently close better than online quotes, why you — not your website — are the real product, and how convenience can quietly kill your conversion rate in a trust-based business like cleaning. Follow Jaso...

Most cleaning business owners are obsessed with finding new clients... But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients . In this episode, I break down why clients you cleaned for years ago aren’t “lost,” why most of the stories we tell ourselves about why they left are wrong, and why they won’t reach out again unless you put yourself back at...

From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from.  Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift, and operating with calm discipline can completely change the year ahead. If you want 2026 to be different, this is where it starts. Follow Jason Shipway on...

What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours? In this episode of Self Maid , I break down why increasing your price by just $10 can have a massive impact on your net profit, even if you lose clients. I walk through the real numbers, the mindset blocks that stop business owners from raising prices, and why staying busy is not the...

Episode 100 of Self Maid is a very special one for me. Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business . Before he retired from coaching, I was fortunate enough to be one of his last coaching students , and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day. Sitting down to i...

In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back. In a world full of distraction, indulgence, and average standards, proximity has never mattered more. T...

It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the  business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business. Follow Jason Shipway on social media to stay up to date. Instagram link @jasonclea...