Second Life

Jessamyn Stanley is an award-winning yoga instructor, internationally acclaimed voice in wellness, and so much more. While Stanley was working to get her MA in performing arts management, a friend introduced her to Bikram yoga. As she began to share her practice on social media, her growing followership encouraged her to enroll in a yoga teacher training course, and the rest is history. Today, Sta...

Today, fashion editor Anna LaPlaca is back on the show to discuss her brand-new story State of Style. In this deep-dive piece, Anna brings us inside what’s hot in the style zeitgeist right now. She’s tapped industry experts to explain the multitude of factors that influence what we’re seeing take center stage at the moment, including fashion psychology and history. You’re going to want to stick ar...

Melissa Ben-Ishay is the founder and CEO of the bite-sized-cupcake empire Baked by Melissa. Since Ben-Ishay and her partners founded the company in 2008, Baked by Melissa has sold over 250 million cupcakes, opened 14 brick-and-mortar stores, and created a thriving e-commerce business. Though Ben-Ishay always loved baking, she actually started her career in advertising, and after being let go from...

Thought leader, founder, designer, activist, and author Aurora James may be best known as the founder of the accessories and footwear brand Brother Vellies, which has supported artisan communities across Africa and beyond. In 2020, she launched the Fifteen Percent Pledge, a call to action for major corporations to create sustainable and supportive ecosystems for Black-owned business which has sign...

Madison Utendahl is the founder behind the all-female, Black-owned, anti-trend branding and design agency, Utendahl Creative, behind brands like Simon Huck’s Judy, Halsey’s About-Face, and Chris Paul’s Good Eatn. But back before she went out on her own, she was helping to create viral sensations like The Museum of Ice Cream and Refinery29’s 29 Rooms. She was even a production assistant for HBO’s a...

Live from Los Angeles, Hillary is joined by Dr. Deepika Chopra—aka the "optimism doctor"—for a conversation around beating burnout. Dr. Chopra holds a doctorate in clinical health psychology with a special interest in mind-body connection, sensory-based visual imagery, color therapy, innovative cognitive behavioral strategies, and methods to increase optimism and resilience. In this live episode,...

Independent fashion label With Jéan’s viral designs (such as its cult-favorite Andy dress, signature corsets, and best-selling ribbon-trimmed silhouettes) have been spotted on everyone from Rosalía to Bella Hadid. On this episode, founders Sami Lorking-Tanner and Evangeline Titilas join Hillary to discuss bringing their vision to life, what to expect from their upcoming drops, and the items on rep...

Home décor expert and YouTube content creator Alexandra Gater connects with millions through her home makeover videos on YouTube, where she makes design accessible for renters and homeowners alike, no matter their budget. Today, Alexandra has over 500,000 subscribers on YouTube plus her own website where she provides virtual makeover packages, product collabs, and a collection of handmade Moroccan...

Allison Bornstein is a stylist, wardrobe specialist, and content creator popular for her signature systems outlining how to optimize your style and closet. On this episode, she walks Hillary through her signature closet editing system, the three-word method for defining your style, the seven questions you should ask when buying a new item, and so much more.

Makeup artist, beauty titan, and entrepreneur Bobbi Brown is a multihyphenate of the highest order. After beginning her career as a makeup artist who became known for a natural aesthetic that stood out against the highly graphic makeup of the time, Bobbi changed the beauty landscape forever by launching a collection of 10 natural shade lipsticks. Over the next 25 years, she would then build that e...

Hillary talks to Editorial Director Lauren Eggertsen about our brand-new seasonal series, Who What Wear 100. For this story, Lauren created the ultimate spring shopping guide featuring 100 editor-approved products across every major category, including season-defining It buys and must-have wardrobe staples. Essentially, it’s your shopping bible. Shop the story here: https://www.whowhatwear.com/who...

Founder and CEO of Set Active Lindsey Carter has built a multimillion dollar activewear business. The brand’s made-to-match monochrome activewear sets have made their way to seemingly every influencer and fitness class alike, totalling a quarter million customers since 2018. Building a social following and community is Lindsey’s bread and butter. After all, she comes from a background of having st...

Allison McNamara is the founder of Mara skincare. Previously an on-camera host for outlets like PopSugar and E!, today, Allison is known as a force within the skincare space, launching Mara with a single innovative SKU: the Universal Face Oil. The brand is beloved by everyone from Chrissy Teigan to Hailey Bieber and has now expanded to include a tight yet robust product assortment. She’s here to d...

Chances are you’ve seen Fishwife Tinned Seafood Co’s delightful boxes of smoked trout or Cantabrian anchovies grace your Instagram feed or even on the shelves of your local Whole Foods. By now, everyone from Food & Wine to Vogue has written about the sustainably sourced phenomenon, and the internet is well aware that hot girls eat tinned fish. But back before CEO and Co-Founder Becca Millstein was...

Since 2013, accessory designer and founder Janessa Leoné’s eponymous line of hats and accessories has been coveted by fashion editors and celebrities alike. Now entering her 10th year of business, Leoné is shifting her brand focus to something somewhat unexpected: regenerative agriculture. She’s here to talk about it all, plus how to wear her favorites from the spring collection and the packing es...

Founder of Claude Home Maggie Holladay went from reselling vintage decorative objects back in 2018 to building an online gallery selling collectable pieces and contemporary artworks from artists all over the world. Currently for sale are items like a carved cherry stool, a sculptural menorah, and that Mario Bellini Modular Sofa all over your IG feed. That being said, it’s hard to believe Maggie ha...

Denise Wingate is the costume designer behind the new Amazon show Daisy Jones & the Six. The series is an adaptation of the beloved book of the same title about a ’70s Laurel Canyon band whose catchy tunes and behind-the-scenes drama seemed to compete for the spotlight. Wingate is here to talk about her process in costuming actors such as Riley Keough and Suki Waterhouse, her own experiences that...

Blair Eadie founded Atlantic-Pacific 13 years ago and is a pioneer of  the early fashion bloggers. Today, Atlantic-Pacific has become a multitiered digital fashion and style brand with a community of 1.9 million followers on Instagram alone. In addition to original content, Blair has developed co-branded product collaborations with brands such as Nordstrom and Saks Fifth Avenue to J.Crew and Kate...

Whether you realize it or not, chances are celebrity stylist Enrique Melendez’s work has been on your radar for years. After getting his start with none other than The Black Eyed Peas, he went on to become Will. I.Am’s personal stylist before working with other massive musicians like Bruno Mars. He’s here to talk about his entire come up within the industry and break down the evolution of his work...

Stephanie Summerson Hall is the founder and CEO of Estelle Colored Glass—an assortment of cake stands and stemware in jewel tones and soft pastels. Currently available everywhere from West Elm to Anthropologie to Nordstrom, the entire collection is handblown in Poland by glassmakers with over a century of experience in their craft. But before Stephanie had been bitten by the entrepreneurship bug,...

In this episode, we bring you behind the scenes of our March beauty cover with Who What Wear beauty editor Katie Berohn and actress Rachel Zegler. Zegler is best known for her part in Steven Spielberg’s West Side Story, but her career is just getting started. She’s here to talk about upcoming projects like Shazam! Fury of the Gods, The Hunger Games: The Ballad of Songbirds and Snakes, and the new...

Amy Chang—or Bond en Avant, as you may know her—has made a name for herself as a massive beauty content creator. She shares reviews of various products and services with over two million followers on TikTok and Instagram. Her audience comes for the beauty and stays for the personal connection, like her recently shared adoption story, which has since garnered over 11 million views. But back before...

Journalist Maggie Bullock began her career in the beauty department of Vogue before spending 13 years at Elle, where she oversaw the fashion and beauty pages and wrote her fair share of celebrity profiles. In her new book, The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew, Bullock shares the definitive history of J.Crew, including all of its juicy internal politics and th...

With the launch of Arey in 2020, Allison Conrad created an entirely new haircare category not meant to cover up gray hairs but prevent them from forming in the first place. Initially launched as a single supplement, the assortment has grown to include seven products, all formulated with a clinically efficacious peptide to help delay and re-pigment gray hair. But before Allison had an idea for her...

For Who What Wear’s February cover interview, editor Jasmine Fox-Suliaman sits down with the incredible actress Storm Reid. Best known for her standout performances in projects like 12 Years a Slave, A Wrinkle in Time, and Euphoria, at just 19 years old, Storm is already a force within Hollywood. In this episode, the pair discuss the significance of the roles within Reid’s catalogue thus far; her...