Second Life

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? Erin's here to guide us through the expert-approved practices, products, and treatments that our future selves will thank...

At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she to...

This week, Barbie's lead hair and makeup artist, Ivana Primorac, is taking us through her process for developing the many looks in Greta Gerwig's film. She's speaking about everything from landing on the perfect shades of blonde for Margot Robbie and Ryan Gosling to how she was able to draw on Mattel's archive for inspiration. Plus, she shares what went into the creation of Weird Barbie.

As co-founder and president of the FDA-approved emergency-contraception brand Julie, Amanda E/J Morrison is working to improve the women’s health landscape. The company’s friendly and relatable social media–forward approach brings scientifically backed education and products to the next generation. Prior to founding Julie, Morrison spent five years as COO and co-founder of Mented Cosmetics, an inc...

Daphne Guinness is many things—a fashion icon, a model, a muse, an heiress, a designer—but today, she’s here to discuss a lifelong passion that she began to seriously pursue a decade ago after an already remarkable career: music. Over the past 10 years, Guinness has written and recorded four albums, the latest of which will be released this November. She’s walking us through how she stumbled into...

Camille Charrière is widely known as one of the original fashion influencers. Today, in addition to sharing her life and style with her 1.4 million Instagram followers, she’s a contributing editor for Elle UK and has written for publications such as Harper’s Bazaar and British Vogue. But before Charrière was a leader in fashion media, her early career looked quite different. After graduating from...

This week, Associate Director of Special Projects Kristen Nichols and editor Eliza Huber are walking us through the ultimate wedding mood board: Who What Wear Weddings. They've spoken to experts across the wedding, travel, food, and fashion spaces to find out how brides, bridesmaids, and wedding guests alike are putting unique spins on wedding style. No matter your taste—city hall elopement or des...

There’s no question that Morgan DeBaun is an absolute force in the business world. Frustrated by the lack of media geared toward Black millennials, DeBaun, who was just 24 years old at the time, left her job at Intuit and set out to build a media company where she would be part of the target demographic. Alongside her co-founders, DeBaun has grown Blavity into a full-on media and tech empire, and...

Candice Swanepoel has worked in the fashion world for 20 years, but she recently made the leap from supermodel to business owner with the launch of her sustainable swim brand, Tropic of C. She’s here to give us the details about her brand launch, how modeling taught her about creative direction, and the swim staples everyone should have in their closet.

Sheena Zadeh-Daly’s buzzy clean makeup brand, Kosas Cosmetics, has gone viral time and again, and if you’re one of the millions of people who have purchased the brand’s best seller—the Revealer Concealer—or any of its other innovative products, you know why. Today, Kosas products are sold in retailers such as Sephora nationwide and are beloved for their comfortable, weightless feel. Not to mention...

Gabrielle Union has been a beloved actress since the '90s, but she's also a social justice activist, a co-founder, a best-selling author, and now an executive producer on projects such as her new BET docuseries My Journey to 50 and her recently released film The Perfect Find. In this episode, editor Jasmine Fox-Suliaman sits down with our July cover star to get the scoop on her recent productions....

Vivian Tu aka Your Rich BFF is on a mission to help people better understand personal finance. She educates her over 6 million social media followers on important topics like investing, navigating loans, and negotiating higher salaries. With her new podcast Networth and Chill along with her upcoming book, Rich AF: The Winning Money Mindset That Will Change Your Life, she’s giving people even more...

This week, fashion editor Anna LaPlaca is bringing us inside Who What Wear's summer travel guide to the Aeolian Islands. She's tapped a variety of experts to find the best hotels, the can't-miss restaurants, and the beaches with the most jaw-dropping views. Plus, she dishes on all the must-pack trends for the summer. 

The Bear is often praised for how accurately it portrays restaurant culture, and for that, you have Courtney Storer to thank. Storer spent years working in the kitchens of famed spots like Verjus and Animal and eventually became the culinary director for the Los Angeles restaurants Jon & Vinny’s, where she spent six years growing the business into the iconic institution it is today. So when Storer...

Liat Baruch is a celebrity stylist and personal shopper. Widely known for her work with the Richie family, Baruch was one of the genius minds behind the viral looks for Sofia Richie's recent France wedding that set the internet ablaze. She's here to talk about creating those next-level looks and give us her best advice on honing our personal style, the pieces worth investing in, and how to shop li...

Perhaps best known for her makeup-focused “get ready with me” TikTok videos, which have received over 85 million views from her 1.2 million followers, Emira D’Spain creates viral content about beauty trends and tips as well as her life in New York. She recently became the first Black, trans model to work with Victoria’s Secret and has appeared on covers for Galore and Tmrw magazines. But before sh...

Charlotte Palermino is the CEO and co-founder of the skincare company Dieux Skin. If you’ve been on Instagram in the past few years, chances are you’ve seen Dieux Skin’s Forever Eye Masks or best-selling Deliverance serum grace your timeline. With an emphasis on sustainable packaging, result-driven formulas, and ingredients backed by clinical studies, Dieux Skin has gone absolutely viral. Today, P...

Levain Bakery founders Pam Weekes and Connie McDonald met at a Manhattan swimming pool while training for a triathlon. Not long after, they set out to create a bakery together. What started as an artisan bread shop quickly gained traction for its Chocolate Chip Walnut Cookies, referred to by The New York Times as “the largest, most divine chocolate chip cookies in Manhattan” in 1997. Today, Levain...

In this episode, we bring you behind the scenes of our June cover with Who What Wear’s vice president of social media, MacKenzie Green, and actress and singer Halle Bailey. You may know Bailey as one half of the Grammy-nominated R&B duo, Chloe x Halle, or from her role in the Freeform series, Grown-ish. Now, she’s making a splash as the newest Disney princess in the live-action movie, The Little M...

As a writer and podcaster, Aubrey Gordon is working to debunk common wellness fads, educate people about anti-fat bias, and ultimately inspire action for fat justice. After years of blogging under the pseudonym Your Fat Friend, Gordon now has two books, What We Don’t Talk About When We Talk About Fat and New York Times best seller “You Just Need to Lose Weight” and 19 Other Myths About Fat People....

Senior fashion editor Allyson Payer brings us inside her brand-new story "Red Carpet Recap: The It Celebs, Trends, and Designers Everyone Is Talking About." For this story, Allyson tapped experts—including celebrity stylist Tara Swennen; Catherine Kallon, the founder and editor of Red Carpet Fashion Awards; and even the social media management platform Dash Hudson—for the scoop on what went the mo...

Whether it’s in wellness, fashion, public safety, or beyond, there’s no question that Heather Vandenberghe is an absolute force. As the CEO of the wellness company Flexpower, she’s working to reposition pain relief as a core component of people’s routines. Before she was giving recovery products a major upgrade, she actually spent most of her career spearheading marketing teams at iconic fashion b...

In today’s episode, associate fashion editor Yusra Siddiqui sits down with Who What Wear May cover stars the Jonas Brothers. Four years after the release of Happiness Begins, Nick, Kevin, and Joe are back with The Album, and they’re here to break down everything from key influences to their creative process to how their dynamic as brothers and as musicians has evolved over the years. Plus, they’re...

After just a few short years within the industry, Zarna Garg has comedic achievements most could only dream of. When Garg isn’t touring the world with her show, she’s performing 15 times a week at New York City’s Comedy Cellar, all while creating content for her 709k TikTok followers. Just last week, her brand-new comedy special, Zarna Garg: One in a Billion, premiered on Prime Video. But this has...

This week, Hillary is joined by shopping editor Indya Brown and Associate Director of Special Projects Kristen Nichols, who are here to tell us everything we need to know to be the best dressed wedding guests at any and all summer nuptials. They’re breaking down what exactly constitutes the various levels of formality you may see on an invite, the trends that your most stylish friend will definite...