Scope Shift

In this episode of The GoBeyond SEO Show, Brian Saemann sits down with Chris Rothenberg, Co-Founder of Beyond Blue Media—a full-service digital marketing agency known for its radical transparency and mission-driven approach to client success. 🎯 What You'll Learn: ✅ Why radical transparency is the cornerstone of Beyond Blue Media's client relationships ✅ How value alignment and knowing y...

In this episode of Scope Shift, Brian Saemann sits down with Chris Raulf , founder and CEO of Boulder SEO Marketing, to dive into how Agentic AI is reshaping SEO—and why brands must evolve their digital strategies to stay competitive in this AI-powered era. 🎯 What You'll Learn : ✅ What Agentic AI is and why it matters for marketers ✅ How AI-powered assistants are transforming content strate...

In this episode of Scope Shift Podcast , Brian Saemann sits down with Janet Bartoli, founder of Bartoli Consulting Group, to explore how modern SEO, marketing strategy, and AI intersect with real business outcomes like pipeline and revenue. With over 20 years of SEO and digital marketing experience across companies like LexisNexis and Accenture, Janet shares how she transitioned from consultant to...

In this episode of Scope Shift , Brian Saemann sits down with Ben Lund , Founder of Rise Marketing Group , to explore how performance-based digital marketing agencies can scale through personalization, diversification, and smart client alignment—all while staying profitable. 🎯 What You'll Learn: ✅ How Rise Marketing evolved from a paid ads shop to a full-service performance agency ✅ Why persona...

🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising. Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA,...