Scope Shift

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Coleman , Founder of Factor Four Consulting . Jeff has been running Google Ads since 2006, helping small businesses build reliable lead engines that deliver consistent results. With decades of experience, teaching roles at the University of San Diego and UCSD, and a relentless focus on sound marketing fundamentals,...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Fleishner , Founder of Big Fin SEO , host of the Digital Freelancers Podcast , and author of multiple bestselling marketing books, including SEO Made Simple . Michael has helped thousands of professionals grow their businesses through smart, sustainable digital marketing—and brings decades of experience as a corp...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Duke Kroll , Founder of SellerSlice —an Amazon growth agency built to scale brands, not just “manage” accounts. Duke’s team blends deep e-commerce strategy with operational execution, helping brands push into nine-figure territory on Amazon by dialing in data, systems, and cross-channel momentum. A former private-label b...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Alan Gray , Founder and CEO of First Rule Digital Marketing , an Atlanta-based agency specializing in local SEO and websites that actually convert visitors into leads. Jeff brings a wealth of experience in sales, e-commerce, and SEO—and a mission to help small and minority-owned businesses dominate their local marke...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Matt Lynberg , Vice President of Technology and Data at Modern Foundation . Matt has spent his career at the intersection of data and creativity , helping brands turn bold ideas into measurable business outcomes. From his work at The Thomas Group to leading new service lines at Modern Foundation, Matt is passionate about...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jonathan Rodriguez , Founder of The Search Specialists , a Utah-based agency helping businesses dominate local SEO. Jonathan’s approach stands out for its clarity—breaking down SEO into three digestible phases: Audit, Execute, and Scale. With a background in both entrepreneurship and SEO, he shares how specialization, ov...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Stephanie Armstrong , Co-Founder and CEO of Moxie Creative Studios . Stephanie has built a brand storytelling agency that blends creativity with strategy, helping businesses cut through the noise, attract the right audience, and scale with authenticity. With 15 years in marketing and brand leadership, Stephanie shares ho...

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Josh Lowery , Co-Founder of Make Way , a creative digital agency known for building digital experiences that truly make an impact. From brand design to custom development, Josh and his team have partnered with major brands like Purina, Nestlé, and the Columbus Blue Jackets to create platforms that not only look great but...

In this episode of the Scope Shift Podcast , host Brian Saemann sits down with Serena Mastin —EOS Strategic Advisor, Founder of Pulse Marketing, and author of Exposed: You Can’t Heal When You Hide . Serena’s story is one of resilience, authenticity, and transformation. From building a million-dollar agency while navigating personal turmoil, to writing a raw memoir about healing, and now guiding ot...

In this episode of the Scope Shift Podcast , host Brian Saemann sits down with Michael Davern , Founder of Incept , a digital marketing agency that helps businesses cut through the fluff and grow with real, measurable results. With a refreshingly candid approach, Michael and his team focus on systems, automation, and AI that actually make sense—helping clients eliminate vanity marketing and double...

In this episode of the Scope Shift Podcast , host Brian Saemann sits down with Lysa Miller , Founder of Ladybugz Interactive , a boutique web and digital growth agency specializing in early-growth biotech, nonprofit, and women-owned businesses. Lysa is not just an agency leader—she’s a serial entrepreneur who has launched agencies, built startup communities, and created coworking spaces. Her journ...

In this episode of the Scope Shift Podcast , host Brian Saemann sits down with Kyle Manning , Founder of On Point Marketing and Co-Founder of Zenned Out Kombucha . Kyle’s journey spans from being a self-taught freelancer designing social graphics in 2017 to building a boutique marketing agency and then branching into consumer products. His story highlights the realities of scaling, avoiding burnou...

In this episode of Scope Shift , Brian Saemann sits down with Dan Brian , Co-Founder of Dentalscapes , an agency built exclusively for dental practices. After decades in the agency world and leadership roles as CMO and Marketing Director, Dan made a conscious choice to go smaller, more focused, and better. He shares why boutique agencies can often serve clients more effectively than larger firms c...

In this episode of Scope Shift, Brian Saemann sits down with Kaitlyn Merola, Founder & CEO of Move Marketing, an agency specializing in helping SaaS startups scale by providing what Kaitlyn calls “The CMO’s brain on a budget.” From launching right before COVID to building a team of senior strategists and creating a unique points-based model for client work, Kaitlyn shares how Move Marketing is...

ShownotesIn this episode of The Scope Shift Podcast, host Brian Saemann sits down with Diane Breault, Founder and CEO of ImageReps. Diane is a visionary, service-oriented leader with deep expertise in brand strategy, hospitality, marketing, and performance-focused digital campaigns. She shares how ImageReps has evolved over the past decade, helping companies protect their reputation and generate r...

In this episode of Scope Shift, Brian Saemann sits down with Cory Falter , Co-Founder and Chief Conversation Starter at Lure Agency, a B2B marketing agency helping hospitality brands create stronger revenue engines by blending strategy with performance marketing. Cory is also the host of The InnSync Show, where he connects with top minds in the hotel and travel industry. 🎯 What You'll Learn:...

In this episode of The Scope Shift Podcast , host Brian Saemann sits down with Sean Stockell , CEO of Your Home TV and Your Home Digital . Sean is a media industry veteran and innovator who is reimagining how brands connect with modern audiences through a powerful ecosystem where content, commerce, and community converge. 🎯 What You'll Learn: ✅ How Your Home Digital evolved from an SEO-focus...

In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth , Brian Saemann sits down with Yasmine Khosrowshahi , Founder & CEO of Blue Tick Social, a fast-growing social media agency that helps businesses scale their online presence to generate millions in revenue. Yasmine shares her inspiring journey from a rescinded job offer after college to building a thriving agency, the les...

In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth , Brian Saemann sits down with Eric Oliver, President of Angelsmith, an agency with a compelling mix of creative and strategic leadership that has been navigating the agency world for almost 25 years. 🎯 What You'll Learn: ✅ The biggest and scariest shifts Eric has encountered in 25 years, from the dot-com bust to COVID-...

Shownotes In this episode of Scope Shift , Brian Saemann sits down with Riley Farabaugh , founder of Monte Verde Media , a data-driven performance marketing agency dedicated to helping e-commerce brands and local businesses thrive through strategic search engine marketing. 🎯 What You'll Learn: ✅ How Monte Verde Media evolved its focus to serve e-commerce and local businesses ✅ The distinct...

Shownotes 🎙️ In this episode of Scope Shift , Brian sits down with Tony Botone , Founder and CEO of Creative Tone Media , to explore the fast-paced world of performance-focused advertising—especially how creative testing, meta ads, and audience scaling strategies can drive measurable revenue growth. Tony shares his journey from starting out as a solo social media manager to building a thriving med...

In this episode of Scope Shift, Brian Saemann sits down with Tre Forte, Chief Marketing Strategist and founding member of TNT Growth, a data-driven paid media agency known for scaling revenue while reducing customer acquisition costs through highly optimized advertising strategies. 🎯 What You'll Learn: ✅ The critical importance of daily performance audits in paid media ✅ How unified dashboa...

In this episode of The SEO Insighter Podcast, Brian Saemann sits down with Nuno Tavares—agency founder, automation coach, and AI educator—to explore how AI-powered automations are changing the way entrepreneurs launch and scale their businesses, often with minimal teams and maximum impact. 🎯 What You'll Learn: ✅ How Nuno went from corporate exec to full-time entrepreneur running 4 profitable...

In this episode of The GoBeyond SEO Podcast, Brian Saemann sits down with Carlos Caneja, founder of britecode, to explore the evolution of e-commerce, the rise of turnkey platforms, and how strategic design and technical execution can drive real business growth. 🎯 What You'll Learn: ✅ Why building an e-commerce site is easier than ever—but scaling it still requires strategy ✅ The pitfalls o...

In this episode of Scope Shift Podcast, Brian Saemann sits down with Laura Williams, Vice President at Firefly Marketing Solutions, to explore the power of strategic marketing partnerships, how to align digital efforts with client goals, and why the fundamentals still matter in today’s fast-evolving digital landscape.🎯 What You'll Learn:✅ Why Firefly positions itself as a strategic marketing...