Scale or Fail

Saltborn Creative founder Vika Rieva revealed how strategic brand positioning distinguishes successful startups in a crowded marketplace. Following a disrupted aviation career, Rieva built a thriving UAE venture, advising founders to eschew overcomplicated visuals and personal attachments to effectively capture investor attention.

Can plant leather earn its place in the world of luxury? Today on Scale or Fail, we explore one of fashion's biggest shifts. Joining Tim Elliott is Elke Steijns, Founder of VOGAYA, a Dubai designed luxury handbag brand redefining modern luxury through timeless craftsmanship and innovative plant leathers.

In this episode of Scale or Fail, Tim Elliott sits down with Rachel Redfern, Editor-in-Chief of Dubai-founded media platform The Carbon Current. They discuss the immense challenges of monetising climate coverage amidst the collapse of legacy environmental desks, and how independent journalism is bridging corporate data with compelling, human-focused storytelling.

Speaking on Mira Business FM’s Scale or Fail , HUMAN-AI-Z founder Humayun Naseer outlines a radical shift in enterprise operations, suggesting AI agents will soon replace traditional staff roles. Presenter Tim Elliott questions the economic implications as businesses increasingly prioritise automated, cognitive systems over human capital to drive scale.

In this episode of Scale or Fail, Tim Elliott interviews Ulkar Mammadzada, CEO of DiscGo, to discuss why UAE consumers are missing out on thousands in unclaimed loyalty perks. Mammadzada highlights how tech-driven data filters consumer noise, offering a seamless strategy to help residents reclaim lost value and optimize their daily spending.

As UAE startups scale up rapidly, mastering financial visibility is the ultimate key to unlocking sustainable success. Armin Moradi, Founder and CEO of fintech control platform Qashio, joins Tim Elliott to share positive strategies for eliminating unchecked spending and driving efficient growth. They discuss how modern CFOs are transforming into strategic growth partners, how forward-thinking tool...

In a pivotal month for MENA startup funding, UAE-based Maxion has secured nearly $750,000 to challenge global dating giants. Founder Christiana Maxion details how her community-driven platform aims to revolutionise the human economy, combat expat loneliness, and expand into a comprehensive "super app" supporting both singles and couples.

Dubai-based sports venture Finomena Football is set to revolutionise the local market by transforming street-level cage football into a professionalised league. Founder Felix Lauterbach discusses the commercial opportunities within this fast-paced format, aiming to build a sustainable home-grown sports IP that captures the attention of younger audiences.

Renowned investigative journalist Mazhar Farooqui joins Tim Elliott to discuss his transition from the newsroom to the tech sector. As the founder of Check First Intel, Farooqui shares insights from two decades of uncovering truth, now focused on providing real-time verification tools to combat the 500,000 daily cyber attacks targeting the UAE.

Manish Dubey, Showrunner of Falcons of Majlis , reveals why the UAE’s latest investment series is swapping high-stakes theatrics for trust-based deals. In this exclusive, he explains how prioritising founder intent over rehearsed pitches is transforming the regional venture capital landscape and fostering authentic, long-term business partnerships.

Noble Sourdough has launched naturally fermented loaves alongside Dubai’s first honesty-based bread counter. Customers simply grab, tap, and go, meeting the city’s rising demand for cleaner food and smarter retail. Founder Matthew Firth joins Tim Elliott to explain the concept.

In this Scale or Fail episode, Jack Holland, Director of Business Development at Driven Flex, joins Tim Elliott to examine the future of urban mobility. As Dubai’s road networks face unprecedented pressure, the discussion explores whether flexible bus-pooling can successfully re-engineer the morning commute, offering a legal, tech-driven alternative to private car ownership.

What happens when you stop saying "no" to sugary drinks and start creating a better alternative yourself? In this episode of Scale or Fail, UAE restaurateur Lourds Adalia-Evertse shares how a simple family moment led her to launch Drippy, a healthier soda brand, right from her own restaurant with her sons as "Chief Soda Officers". 

In a market dominated by massive retail chains, Pravin Rai is attempting the impossible. Through QuicKart UAE, he is bypassing traditional supply chains to connect local UAE farms directly to your doorstep. But in a sector where one bad delivery can mean failure, can his lean model truly scale?

Dubai’s entrepreneurial scene is built on bold ideas—but behind every big brand is a small business fighting to be seen. At a time when uncertainty is testing resilience, supporting local has never mattered more. Today on Mira Business FM’s Scale or Fail, Sally Madison, founder of Mint Market, joins Tim Elliott to discuss championing homegrown brands and turning community into real economic impact...

Chief Chili Officer Faisal Al Mutairi joins Tim Elliott to discuss the bold launch of House of Habanero amidst global instability. They discuss how this artisanal brand prioritised local production and clean ingredients to scale from a passion project to a retail destination.

Tim Elliott interviews Nisim Perets, CEO of Itay & Beyond, regarding revolutionary "brain on a chip" technology. By reprogramming cells found in patient urine into stem cells, scientists can grow functional human brain tissue in the lab. This innovation aims to replace unreliable animal models and accelerate life-changing treatments for neurological and psychiatric disorders.

In the first episode of Scale or Fail on Mira Business FM, Sawsan Shalabi, founder of Rafeeq Connect, joins Tim Elliott to discuss a vital mission. While AI adoption in the UAE is soaring, digital "imaginary friends" are no substitute for genuine human touch. Sawsan shares why her Dubai-based startup is tackling elderly loneliness by connecting older adults with real people for meaningful...