CJ Gustafson

Run the Numbers

Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.

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Autor

CJ Gustafson

Kategoria

Business

Strona podcastu

mostlymetrics.com

Ostatni odcinek

27 paź 2026

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Odcinki

“It’s Not Zero”: The CFO Rule for AI Forecasting | Dan Griggs 29.01.2026

In this episode of Run the Numbers , CJ sits down with Intercom CFO Dan Griggs to discuss pricing and forecasting in the AI era. Dan shares the “it’s not zero” rule, the logic behind Fin’s $0.99 pricing, and how to bet on AI without blowing up the core business. — SPONSORS: Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminat...

How finance shows its value beyond being the “no” department | Maria Izurieta 26.01.2026

In this episode of Run the Numbers, CJ sits down with Maria Izurieta, CFO of Huntress, to unpack what it really means to lead finance as a connective tissue across the organization. Drawing on experience across VC-backed, PE-owned, and public companies, Maria shares how she balances impact versus perfection, builds trust through small wins, and helps teams move from transactional finance to insigh...

How the Best CFOs Lead Without Being the CEO | Ken Stillwell 22.01.2026

In this episode of Run the Numbers, CJ sits down with Ken Stillwell, CFO and COO of Pegasystems, to explore the realities of leading from the second seat. Ken shares hard-earned lessons from guiding Pega through the shift from term licenses to ARR and ACV, including how to rework sales compensation without losing trust or momentum. They discuss the limits of KPI obsession, the importance of direct...

How Finance Becomes a GTM Partner, Not a Bottleneck | Chris Brubaker 19.01.2026

In this episode of Run the Numbers, CJ sits down with Chris Brubaker, SVP of Finance at Postscript, who’s helped build the finance function from the ground up. Chris shares how he partners with sales through deal desks, sets pricing guardrails, and makes sure finance helps close deals instead of slowing them down. They dig into his hands-on approach to automation using AI with limited engineering...

The CFO Case for Probabilistic Forecasting With AI | Bruno Annicq 15.01.2026

In this episode of Run the Numbers, CJ sits down with Bruno Annicq, CFO of Wellhub (formerly Gympass), to unpack a practical finance playbook built around cash discipline, sustainable growth, and simplicity. Bruno explains how he rebuilt forecasting using an AI-driven, probabilistic ensemble model, moving teams beyond single-scenario planning. They also dig into his EMPOWER planning framework, usa...

Automation Outside the Tech Bubble | Jason Kong 12.01.2026

In this episode of Run the Numbers, CJ sits down with Jason Kong, General Partner at Base10 Ventures, to unpack the firm’s focus on “automation for the real economy” — software built for industries most tech investors overlook, but the world depends on. Jason breaks down what makes Series B investing uniquely hard, how he evaluates back-office and vertical SaaS opportunities, and where markets tip...

Scaling to $1B+ Revenue: From ServiceNow to Samsara | Dominic Phillips 08.01.2026

In this episode of Run the Numbers, CJ sits down with Dominic Phillips, CFO of Samsara, to unpack what it takes to scale a capital-intensive SaaS business from startup to public company in under a decade. Dominic reflects on his six-plus years at Samsara through hypergrowth, COVID disruption, supply chain constraints, a down-round survival raise, and an IPO at the very end of the 2021 tech window....

Hackers and Hidden Risks: Business Insurance Breakdown with Gordon Coyle 05.01.2026

In this episode of Run the Numbers, CJ Gustafson sits down with Gordon Coyle, a 40-year commercial insurance veteran, to demystify one of the most anxiety-inducing topics for founders and CFOs: business insurance. Drawing on decades of experience with startups, scaleups, and regulated industries, Gordon breaks down what leaders need to know about D&O, E&O, cyber, and general liability, why investo...

a16z’s Alex Immerman on How AI Is Redefining the Modern CFO | Mostly Classics 01.01.2026

[Original air date: June 19, 2025] In this episode, Alex Immerman, partner at Andreessen Horowitz, joins CJ to discuss the CFO role and how it’s changing in the era of AI. He explains what the components of a company’s AI agenda the CFO should own, how and where it should be leveraged in an organization, and why, if you’re preparing to go public, AI needs to be mentioned in your S-1. He breaks dow...

The Strategic Power of Investor Relations | Mostly Classics 29.12.2025

[Original air date: May 8, 2025] When it comes to investor relations, an organization’s communication strategy should be a key instrument to support its business strategy. While this may seem obvious, so often we get this wrong. In this episode, CJ hosts a masterclass on investor relations with Samuel Levenson of the Arbor Advisory Group and Jon Neitzell of Andruil Partners, focusing on the strate...

Inside the Economics of Independent Creators | Mostly Growth 27.12.2025

Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowth Mostly Growth on Apple: https://podcasts.apple.com/us/podcast/mostly-growth/id1842238102 Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3 In this year-end episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman reflect on what it actually takes to build a modern media business around newslette...

Capital Spoilage and Leakage: A CFO’s Guide to Finding What’s Lost | Mostly Classics 25.12.2025

[Original air date: June 5, 2025] How can finance leaders identify where their capital is silently going to waste and where it can be better used to drive growth? In this episode, CJ interviews Russell Lester, the CFO of Tropic, where capital allocation is both the product and the mission. Russell introduces the concept of “spoilage”, deployed capital that fails to deliver its intended value. He a...

From CFO to Founder: Inside the Making of Mostly Media | Paul Stansik Interviews CJ 22.12.2025

In this special, table-turning episode of Run the Numbers, CJ Gustafson steps out of the host’s chair as Paul Stansik—Operating Partner at ParkerGale and author of the Hello Operator newsletter—takes over the interview. What began as a planned discussion on annual planning best practices quickly evolves into a candid deep dive on Mostly Media, CJ’s growing niche B2B media business, and the thinkin...

AirPods as Recurring Revenue, Direct Mail’s Revival, and Other Growth Predictions | Mostly Growth 20.12.2025

Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowth Mostly Growth on Apple: https://podcasts.apple.com/us/podcast/mostly-growth/id1842238102 Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3 In this episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman unpack a wide-ranging set of predictions and observations about where go-to-market strategy,...

Running the Long Game in Growth Equity | Larry Contrella 18.12.2025

In this episode of Run the Numbers, CJ Gustafson sits down with Larry Contrella, General Partner at JMI Equity, to unpack how JMI invests in software without financial engineering or roll-up strategies. Larry explains how the firm builds conviction through founder relationships, long-term partnership, and a product-and-brand-first view of durable growth. They discuss how JMI supports companies thr...

Inside Rocket Companies: M&A, Metrics, and Mortgage Moats | Brian Brown 15.12.2025

In this episode of Run the Numbers, CJ Gustafson sits down with Brian Brown, Chief Financial Officer and Treasurer at Rocket Companies, to unpack how Rocket has built a differentiated, full-stack fintech business far beyond its mortgage roots. The conversation explores Rocket’s approach to long-tail monetization, the strategic importance of mortgage servicing, and how recapture rates become a dura...

Mall Santas, Chicken Fingers, and Why Focus Wins | Mostly Growth 13.12.2025

Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowth Mostly Growth on Apple: https://podcasts.apple.com/us/podcast/mostly-growth/id1842238102 Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3 In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar explore the hidden mechanics behind focus, competition, and value creation across both consumer culture an...

From Amazon to Docusign: A CFO’s Guide to Building Durable Systems | Blake Grayson 11.12.2025

Blake Grayson, CFO of Docusign, joins CJ Gustafson to discuss how a company that redefined e-signature and became a verb is now navigating its next chapter in intelligent agreement management. Drawing on more than a decade at Amazon—where he helped forecast AWS and worked inside some of the company’s most operationally demanding businesses—Blake explains how financial discipline, operational depth...

Fire bad customers save great ones | Cassie Young 08.12.2025

Cassie Young brings hard earned lessons from a career spanning CRO roles, customer success leadership, turnarounds, and now investing as a General Partner at Primary Venture Partners. She talks about building and rebuilding go to market teams, why sometimes you should fire customers on purpose, and how churn is a lagging indicator that hides deeper retention issues. Cassie shares strong views on o...

From Birding Apps to Billion-Dollar Bundles | Mostly Growth 06.12.2025

Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowth Mostly Growth on Apple: https://podcasts.apple.com/us/podcast/mostly-growth/id1842238102 Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3 In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar bounce between sharp SaaS insights and delightfully weird internet culture. They start with an unexpected...

$1B AI Finance: How CoreWeave’s CFO Built a Rocket Ship | Nitin Agrawal 04.12.2025

CoreWeave CFO Nitin Agrawal joins Run the Numbers to unpack the finance engine behind one of the fastest-growing AI infrastructure companies on the planet. CJ and Nitin dive into what it takes to build financial discipline in an environment where business models are being invented in real time, discussing the company’s 700% growth last year and massive first-quarter performance as a newly public c...

Driving revenue without selling | Greg Henry of 1Password 01.12.2025

In this episode of Run the Numbers, CJ sits down with Greg Henry, CFO of 1Password and one of the most commercially minded finance leaders in tech, to break down why he left the public-company grind at Couchbase for a PLG-driven security business and what he’s relearning in the private sphere. Greg explains how forecasting changes when the product does the selling, how to think about comp and pric...

Do vanity plates bring serious business? | Mostly Growth 29.11.2025

In this Thanksgiving-week Mostly Growth episode, CJ Gustafson and Kyle Poyar ditch the serious finance talk for a looser, drinks-in-hand conversation with Ben Hillman, bouncing between CJ’s nostalgic emo-punk concert adventure, the curse of vanity license plates, and the epidemic of “Y-axis crimes” in founder charts. They riff on Spotify Wrapped copycats, YouTube becoming living-room TV, kids’ You...

Chirag Shah on Scaling From $30M to $1B and Prepping Companies for IPOs | Mostly Classics 27.11.2025

How do you know when a company is ready to go public? And what do you do to prepare for this? Chirag Shah, CFO of Motive and former CFO of Kong and Cornerstone OnDemand, joins CJ to share insights from his experience of scaling businesses from $30 million to nearly $1 billion and tripling ARR. He talks about taking companies public and how he helped take one private again in a $5.2 billion deal. I...

From SMB to Enterprise: The CFO Scaling Playbook With Andrew Casey | Mostly Classics 24.11.2025

Serving SMB mid-market customers is one thing, but when you go upstream to enterprise sales, everything changes: go-to-market strategy, the sales process, how you structure deals, even how you define customer value. Today’s guest, Andrew Casey, has helped scale four SaaS companies: ServiceNow, WalkMe, Lacework, and his current company, Amplitude. At ServiceNow, he worked closely with Snowflake’s M...

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