Roofing Success

Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, p...

Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups. You’ll learn:  ✅ What “EBITDA arbit...

From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. He shares the exact mindset shifts that helped him...

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot? In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocki...

Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash. The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem. In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing....

Most owners think scaling means more leads… or hiring more reps. But that’s wrong. In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team. Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing. You’ll discover: - Why most roofing c...

What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control. Curtis reveal...

Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient processes, and shares how he turned things around t...

Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business owner—and how to overcome them. You’ll discover: ...

Roofing contractors, this is a battle you need to see! In this episode, Garen Armstrong of Shamrock Roofing reveals how regulators in Iowa are targeting contractors with sting operations and cease-and-desist orders—putting family-owned businesses at risk. But Garen isn’t backing down. He’s taking the fight to federal court and leading the charge to protect contractors and homeowners alike.  Discov...

What’s it really like to run a roofing business in sunny California? Spoiler alert: it’s not all clear skies and easy days. In this episode, we dive into the challenges of roofing in the Golden State with David Reyes, owner of Green Ladder Roofing. From dealing with perfect weather that reduces demand to navigating tough labor and compliance regulations, David shares what sets California roofing a...

What does it take to offer a 7-star customer experience in roofing? Most roofing companies struggle to go beyond just "good enough," but Terry Gwaltney of Integrity Roofing has redefined the game. He shares how focusing on leadership, culture, and value creates an unforgettable customer journey that keeps clients coming back—for generations. In this video, you’ll discover: ✅ What a 7-st...

Ever wondered how to go from a roofing sales rep to a trusted influencer in the roofing industry? In this episode, we chat with Andrew Itnyre, a second-generation roofer who’s turned his roofing expertise into a powerful personal brand. Andrew shares his journey from managing sales at his family’s company to creating content that connects with homeowners, roofers, and industry brands alike. Learn...

Why Do Roofers Struggle After Storm Peaks? Many roofing companies ride the storm wave to massive growth, only to crash when the storm-driven demand fades. In this episode, George Boudreaux of Pelican Roofing shares his real-life lessons from scaling to $21M and navigating the steep decline that followed. Discover how George turned setbacks into comebacks by reinventing his leadership, rebuilding c...

What happens when you finally hit your biggest goals? Nathan Tebedo of Contractor Coach Pro shares the surprising truth about what comes next—and it’s not all champagne and celebrations. In this insightful episode, Nathan reveals how success can sometimes create new challenges for roofing company owners and contractors alike. We dive into: 👉 The power of aligning your personal dreams with your bu...

Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business. This video is packed with insights, including: ✔️ Why embracin...

Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can dominate your market, even in the slowest months. ...

What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into opportunities, embraced his role as a visionary, and cr...

Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance chaos to team development and customer satisfaction, Tamara dives...

Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions Is your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring a French Bulldog as his company logo — transformed his business from a one-man operation to a thriving, family-run company. From memorable truck wraps to a ne...

You hired the best roofing team—but are you coaching them to succeed? 🏆 In this episode, we explore the #1 reason roofing teams fall apart : lack of coaching and performance management . With expert insights from Rosalynn Verges , an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team. Discover: ✅ How to properly onboard new hires with 30-60-90 day...

The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts , it's a race to survive.  In this video, we dive deep with Jon Broce —COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From servant leadership to adapting oper...

Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, and future customers. Discover how detailed doc...

Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Their bold approach and unique branding tactics are...

Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as...