Roofing Podcast: Hook Better Leads

Guest: Reggie Brock – Founder, Propel (Culture + Accountability System) Guest Links: Website: https://culturaldisruptor.com This episode breaks down why culture is not a “soft skill,” but the hidden asset that determines whether a home service company can scale, endure pressure, and keep great people . It explains how most contractors obsess over recruiting and marketing to get people in the front...

Guest: Davey Cox – Founder, Cox Roofing (St. Louis) Guest Socials: Facebook: https://www.facebook.com/david.cox.1420354/ Company: https://coxroof.com/ This episode tells the raw, unfiltered story behind Cox Roofing’s resurgence , exploring how discipline, patience, and relentless execution rebuilt a roofing company after an eight-year federal prison sentence. It breaks down how Davey Cox returned...

Guest: Paul Burleson – Sales Strategist & Consultant, Westlake Royal Building Products Guest Links: Website: https://www.westlakeroyalbuildingproducts.com Instagram: https://www.instagram.com/remodelingrockstar LinkedIn: https://www.linkedin.com/in/paul-burleson-34464a43/ This episode explores the evolution of roofing and home improvement sales , tracing how the industry moved from high-pressu...

Guest: Zachiary Kuper – Owner, SNK Construction & Remodeling Guest Links: Website: https://skroofingandconstruction.com   This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper buil...

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026 , and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending...

Guest: Max Rosenblum – Founder, Supplement Experts & Creator of Adjust.ai Guest Links: Website: https://www.supplementexperts.net This episode explores how AI is fundamentally changing insurance supplementing, estimating, and MRP workflows for roofing and exterior contractors, and why simply using ChatGPT is nowhere near enough to gain a real advantage. It breaks down how the industry is shift...

Guest: Noah Williams – Founder, Home Doctor Sales System Guest Links: Website: https://homedoctorss.com/ Facebook: https://www.facebook.com/noahwill99/ Instagram: https://www.instagram.com/noahwill99/ This episode breaks down why most roofing and home service sales conversations fail long before pricing is ever discussed, and how elite sales systems are built around mindset, trust, and structure r...

Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772   This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model...

Guest: Tracy Bookman – Owner, Homestead Roofing (Colorado Springs) Guest Links: Website: https://homesteadroofingcolorado.com YouTube Channel: https://www.youtube.com/@HomesteadRoofing LinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/ This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofi...

Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon Plumbing Guest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon Plumbing Website: https://HalfMoonPlumbing.com In this episode of The HVAC & Plumbing Hustle , Tim talks...

If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing is still 5+ years behind HVAC, plumbing, and electrical on the private equity curve. You’ll hear why...

Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps. Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com biglick...

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposal...

Guest: Alex Duta  CEO/Founder at Albi (restoration management software)  https://albiware.com/  Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roof...

Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get...

Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps (without the ego), and staying neutral under stress—plus the story of Jason’s Easter 2021 heart attack...

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailw...

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent b...

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, tak...

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair adv...

Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions. Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own framework...

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today. Our Website: https://hookag...

Interested in working with a niched Google Specialized Marketing Team? Book here for $1,000 off: https://hookagency.com/youtube-deal/ Use this prompt: “I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insig...

Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing techno...